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Introduction to
Online Marketing Strategy
A framework for creating measurable results online.




                        ...
!"#!$%




       About WebSpring
• Specialist online marketing agency based in
  Hamilton
• 200+ NZ Clients
• Westpac Bus...
!"#!$%




Marketing is changing.
           has changed
!"#!$%




             The shift.
• TV / Newspaper / Radio still has it’s place:
  large, mass market campaigns that are
...
!"#!$%




      Website as a core.
                       Social Media
                       (Facebook, Twitter etc.)


...
!"#!$%




 Picking the right mix
• All these systems (Blog,             ?
  Twitter etc.) aren’t for     ?             ?
...
!"#!$%




           A free review
• To help you get the ball rolling with your
  online marketing plans, WebSpring offer...
Online Marketing Strategy
A framework for creating measurable results online.




                               !"#!$%
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Introduction to Online Marketing Strategy

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A framework for creating measurable results online.

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  • Transcript of "Introduction to Online Marketing Strategy"

    1. 1. Introduction to Online Marketing Strategy A framework for creating measurable results online. !"#!$%
    2. 2. !"#!$% About WebSpring • Specialist online marketing agency based in Hamilton • 200+ NZ Clients • Westpac Business Excellence Award Winner and Finalist 2009
    3. 3. !"#!$% Marketing is changing. has changed
    4. 4. !"#!$% The shift. • TV / Newspaper / Radio still has it’s place: large, mass market campaigns that are 1-way and mildly measurable. • Online marketing allows two-way conversations with customers and targeted promotions that people will only view if they want to. And it’s very measurable.
    5. 5. !"#!$% Website as a core. Social Media (Facebook, Twitter etc.) Email Blog + Marketing News Website Online Video Advertising Search Engine Optimisation The website is the core of your online marketing
    6. 6. !"#!$% Picking the right mix • All these systems (Blog, ? Twitter etc.) aren’t for ? ? every business. Website • Like any marketing plan ? ? ? ? good online marketing is shaped by goals and target market.
    7. 7. !"#!$% A free review • To help you get the ball rolling with your online marketing plans, WebSpring offers a free 1 hour consultation to discuss your goals and possible solutions. • Email sales@webspring.co.nz or call 07 839 1881 to make an appointment.
    8. 8. Online Marketing Strategy A framework for creating measurable results online. !"#!$%
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