Why Cleveland Clinic? Presented by: Catrina Palmer & Eugene Williams

Discharge Trends Significantly lower minority representation!

Minority discharges vs. population We believe there is an opportunity Cleveland clinic discharges Cuyahoga County Population

Evaluation – Current Market Strategy Demographic study Residence Workplace Insurance providers Research other Health care industries Minority services

Demographic study

Residence

Workplace

Insurance providers

Research other Health care industries

Minority services

Evaluation – Current Market Strategy Surveys Employees Community Current Insured Patients Survey Method Mail Phone calls Provide incentives for completed surveys

Surveys

Employees

Community

Current Insured Patients

Survey Method

Mail

Phone calls

Provide incentives for completed surveys

Potential Programs Diabetes, high-blood pressure, AIDS. Come to the Cleveland Clinic Provide health screenings Media outlets Commercial (personal testimony) Radio Church Local minority magazine Schools

Diabetes, high-blood pressure, AIDS. Come to the Cleveland Clinic

Provide health screenings

Media outlets

Commercial (personal testimony)

Radio

Church

Local minority magazine

Schools

Disseminating Commitment Connecting Clinic to Community Professional sport figures Local celebrities Minority Connection Cleveland Clinic Website

Connecting Clinic to Community

Professional sport figures

Local celebrities

Minority Connection

Cleveland Clinic Website

Improving Market Share Building relationships with local employers Customized employee benefit packages COSE Supplier diversity Improving image among Minorities Slogan targeting minorities Awareness of family health centers and regional hospitals

Building relationships with local employers

Customized employee benefit packages

COSE

Supplier diversity

Improving image among Minorities

Slogan targeting minorities

Awareness of family health centers and regional hospitals

How much is appropriate? Who is involved Ohio Business Roundtable Internal tracking system Internal goals Consistency in measurement Cost vs charge Charity Care

How much is appropriate?

Who is involved

Ohio Business Roundtable

Internal tracking system

Internal goals

Consistency in measurement

Cost vs charge

Conclusion Need to serve Minority insured community Financial feasibility report Utilizing surveys as an evaluation method Developing marketing structure Connecting Clinic with Community Improving Market Share Strengthening current relationship Management Structure Incorporate minority representation

Need to serve Minority insured community

Financial feasibility report

Utilizing surveys as an evaluation method

Developing marketing structure

Connecting Clinic with Community

Improving Market Share

Strengthening current relationship

Management Structure

Incorporate minority representation