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How To Become a Consultant - The Easy Way
 

How To Become a Consultant - The Easy Way

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As the economic downturn continues to bite, and public sector jobs are being slashed back to the bare minimum, for many people redundancy is a harsh reality. ...

As the economic downturn continues to bite, and public sector jobs are being slashed back to the bare minimum, for many people redundancy is a harsh reality.

At times like this, it’s natural people want to feel more in control of their future, and the thought of starting up a business of your own enters the equation.

Here are some key points about being a successful consultant that you need to consider

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    How To Become a Consultant - The Easy Way How To Become a Consultant - The Easy Way Document Transcript

    • How To Get Started As A Consultant As the economic downturn continues to bite, and public sector jobs are being slashed back to the bare minimum, for many people redundancy is a harsh reality. At times like this, it’s natural people want to feel more in control of their future, and the thought of starting up a business of your own enters the equation. Here are some key points about being a successful consultant that you need to consider. 1. You need to be an expert in something Many consultancies are based on people selling their knowledge and skills, so you have to make sure you have real expertise, contacts and skills in an industry, sector or business discipline. Let’s add good interpersonal skills to that list too. Without this foundation to build on, you’ll struggle to get any initial clients, repeat business or referrals – the lifeblood of a business. You need to be adaptable so you can apply your specialist expertise and knowledge in a setting other than your previous employer whether you have come from the public or private sector. Tip: Have a look at other businesses that are offering similar services. How are they describing themselves and why prospects should choose them? Which range of services do they offer? How to they market themselves? What can you learn from them?www.colettemason.com www.personalbrandingforprofessionals.com
    • How To Get Started As A Consultant Whether you apply for a freelance or contract position in another business, or set up on your own directly, you must think about where you already fit in. Are there a handful of businesses that need your skills in a small location, or many businesses worldwide? Do you have any kind of unique skill, knowledge, contacts, experience or a suitable qualification that can differentiate you from other suppliers? Experts can charge higher fees, which is essential to cover the inevitable periods when work dries up from time to time. 2. You have to be exceptionally good at sales and marketing You may be fantastic at what you do but how are you going to get the work? The reality is not only do you have to be good at your core services - you also need to be good at selling yourself, selling your ideas, selling your pricing, selling your methodologies. For newcomers, especially if you have either little buying, sales and marketing experience in your previous role, selling what your company offers is often stressful. You have to have the courage to ask for the sale, learn how to close deals, negotiate and be comfortable networking and looking for new business. If you have no idea what these concepts are, get yourself on a course to learn how to master these activities because you wont survive otherwise. You’ll soon run out of money if you try to outsource sales and marketing. Tip: You might want to consider forming a joint venture partnership with another freelancer, where one person has core marketable skills and the other has sales and marketing experience but fewer core skills. That way, you have a complete set of skills and experience in those roles between you and you don’t have to master something that doesn’t come naturally to you. 3. You have to be good at building and maintaining relationships with clients Once you get clients for your consultancy, you need to nurture those relationships. It is a slow and expensive business getting new customers, rather than selling repeat business to existing ones, so you need to make sure you delight your customers and make sure you have other products and services you can offer them.www.colettemason.com www.personalbrandingforprofessionals.com
    • How To Get Started As A Consultant How to get started as a consultant Here are some routes to market you can consider when you decide to become a consultant. • You can join an established business as a freelance consultant. Many job websites have permanent positions AND contract positions listed. By taking up a contract position within a large business, you can build your reputation and bolster your funds at the same time. It gives you the freedom to pick and choose assignments you find interesting, and once that project is complete you can quickly move on to the next opportunity. • Setting up your own practice is an attractive prospect, but without an existing database of people you can call on for business, it is tougher getting started. • If you have management experience, you might want to look at becoming an Interim Manager, which can provide a rich seam of opportunities you can tap into. • An alternative to being a fulltime freelancer with one business, you can become a portfolio worker where you work for several companies concurrently. This reduces your risk as you have multiple clients so you’re not risking everything with one big client. It can also be stressful when multiple important deadlines all happen at one, and each of your clients wants to be your priority. • Become an approved supplier to larger organizations. This can work well if you do training, external reviews or assessment • Create training products based on your knowledge and expertise, such as books, CDs or DVDs so that you can charge for your experience, without swapping time for money. If you are the sort of person who thrives at a challenge and truly believes you have valuable knowledge and experience to share, why not consider setting up a consultancy business.www.colettemason.com www.personalbrandingforprofessionals.com
    • How To Get Started As A Consultant For more information in building a strong, effective online personal brand, visit www.colettemason.com and check out www.personalbrandingforprofessionals.com I look forward to seeing you there soon! To your success! Colettewww.colettemason.com www.personalbrandingforprofessionals.com