How Strong Is Your Personal Brand
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How Strong Is Your Personal Brand

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When it comes to positioning yourself as an expert within the professional marketplace, a strong, memorable personal brand is crucial to success. ...

When it comes to positioning yourself as an expert within the professional marketplace, a strong, memorable personal brand is crucial to success.

There are lots of helpful, experienced, knowledgeable professionals out there and many of them are boosting the number of opportunities coming their way with strong, personal brands and clearly defined products and services that differentiate them from other people within their industry.

One question to ask yourself is, if you’re promoting yourself as an expert in your field, how do you know how strong your personal brand is?

Why not have a look at my checklist and see what you think. Just read through each of the 14 questions below and make a note of the number of times you can answer “Yes”

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How Strong Is Your Personal Brand How Strong Is Your Personal Brand Document Transcript

  • How Strong Is Your Personal Brand When it comes to positioning yourself as an expert within the professional marketplace, a strong, memorable personal brand is crucial to success. There are lots of helpful, experienced, knowledgeable professionals out there and many of them are boosting the number of opportunities coming their way with strong, personal brands and clearly defined products and services that differentiate them from other people within their industry. One question to ask yourself is, if you’re promoting yourself as an expert in your field, how do you know how strong your personal brand is? Why not have a look at my checklist and see what you think. Just read through each of the 14 questions below and make a note of the number of times you can answer “Yes” Part I. How Clearly Defined is your Personal Brand • What’s your value, your unique selling point? • Can you list your five most relevant and compelling professional attrib- utes – i.e. what are the adjectives that separate you from your compet- itors and peers? • Can you accurately describe what others think your greatest strengths and weaknesses are? • Can you explain your bigger purpose and why you are motivated to add value to others?www.colettemason.com www.personalbrandingforprofessionals.com
  • How Strong Is Your Personal Brand • Can you list your top five personal values and passions? • Have you got a list of professional goals you are aiming for that you review regularly? Part II. How Well is your Brand Communicated? • How well do the right people understand your brand? • Can you clearly identify and describe the people that are in your target market that help you meet your professional/business goals. • Do you have a communications plan to share your goals, plans and successes on a regular basis? • Do you have a brand identity system, for example, printed letterheads, business cards, compliment slips, thank you notes, brochures, re- sume/CV and any other channels appropriate to you that clearly com- municates your brand? • Have you had press coverage or published an article on a popular website in your industry? • Have you undertaken any public speaking events for your peers or tar- get market? Part III. How Consistent is your Personal Brand • How well do to stick to communicating your core value? • Do you use email, forums or face-to-face events to communicate reg- ularly with members of your professional? • Do you boost how you are perceived by taking a leadership role in a professional or volunteer organization? • Does your personal brand appear feature in every project you work on?www.colettemason.com www.personalbrandingforprofessionals.com
  • How Strong Is Your Personal Brand • Is your personal style (image, appearance, wardrobe, business accessories, presentations and product design) consistent with your personal brand and appropriate for your target audience?www.colettemason.com www.personalbrandingforprofessionals.com
  • For more information in building a strong, effective online personal brand, visit www.colettemason.com and check out www.personalbrandingforprofessionals.com I look forward to seeing you there soon! To your success! Colettewww.colettemason.com www.personalbrandingforprofessionals.com