Customer-Friendly Websites
How to Generate More Sales and Leads Online
Colette Mason
London, October 2010
Ever FeltEver FeltEver FeltEver Felt
FrustratedFrustratedFrustratedFrustrated
Visiting aVisiting aVisiting aVisiting a
Bad...
Information Shouldn't be Difficult to Find
3
Information Shouldn't be Dated
4
It Shouldn't be Difficult to Get Something Done
5
It Shouldn't be Difficult to Get a Response
6
About Me
7
Your storyAbout Me
1996
Welcome to My New
Website.
Please click on the menu
links on the left to navigate
round the site
E...
About Me
9
Results
Page Views: 50,000% Increase
From 16,000 a year to 8,000,000….in just
4 months
10
Results
Time & Cost-Savings: £300,000
Creating cheap prototypes reduced
development time by 3 months
11
Results
Flats in Luxor Egyptian Holidays
Holiday bookings fund 420% growth in
business and funded 17 new properties
12
Today We Learned How to Build A Profitable Website!
13
1997 Homepage - WWW.BBC.CO.UK
14
2010 Homepage - WWW.BBC.CO.UK
15
Spent money on a website?
Disappointing sales?
Feeling disillusioned?
Ripped off?
16
You're not alone
17
2,790,000
Small Business Websites
…just in the UK
Microsoft Study 2007 18
Average Website Cost
Microsoft Study 2007 19
95%95%95%95%
OF BUSINESS WEBSITESOF BUSINESS WEBSITESOF BUSINESS WEBSITESOF BUSINESS WEBSITES
FAIL TO GENERATE ANYFAIL TO ...
£3 BILLION WASTED ON BAD WEBSITES!!!
Microsoft Study 2007 21
3 Shocking
Statistics
special report: www.keep-your-clients.co.uk 22
86% of searches
for a local product
or service start
ONLINE
special report: www.keep-your-clients.co.uk 23
90% of online
searches ended in
offline activity, within
a 20 mile radius of
where customers
LIVE or WORK.
special report:...
61% of those
searches lead to
an OFFLINE
purchase
special report: www.keep-your-clients.co.uk 25
How's Your Website Shaping Up, Bro?
26
Have you stopped to think what
present and future customers would
say about your website……?
27
As a customer, would you
buy from a business that
thinks it's OK to make you
feel frustrated when you try
to do business w...
Or HATE IT AND NEVER GO BACK!!! AND SAY BAD THINGS!!!!
29
Listen To Your Online Customers!
30
• Have insight so you know changes will be beneficial
• Confidence leads to experimentation
• Grow your business
• Open an...
SO…
What's the
Simple
EASY
WAY
to have a
website
customers
32
• Predict Customer Behaviour as You Review Your Site
• Identify Beneficial Website Changes
• Boost Conversions and Custome...
You Need a Website that is
QUICK and EASY
for customers to use
34
Top 5 Website Mistakes
Free articles: www.websitesuccesssystem.com/website-advice/articles 35
Mistake #1 - Unclear Site Purpose - Too Little Info!
36
Mistake #1 - Unclear Site Purpose - Too Much!
37
Mistake #2 - Too Slow to Get Something Done
38
Mistake #2 - Too Slow to Get Something Done
39
Mistake #2 - Too Slow to Get Something Done
40
Mistake #3 - Poor Contrast - Part 1
41
Mistake #3 - Poor Contrast - Part 2
42
Mistake #3 - Poor Contrast - Part 3
43
Mistake #4 - Poor Text Layout
44
Mistake #4 - Poor Text Layout
45
Mistake #5 - What's Clickable? Quirkiness
46
Mistake #5 - What's Clickable? "Click Here"
47
Mistake #5 - What's Clickable? Inconsistency
48
Summary
49
It's Time to Change Your Thinking
95% OF WEBSITES FAIL
TO GENERATE ANY
SALES or LEADS!!!l
50
Good Websites are NOT Complex and Expensive!Good Websites are NOT Complex and Expensive!
Complex features are difficult to...
Top 5 Website Mistakes
*
Unclear Purpose
Too Slow/Clunky to Get Something Done
Poor Colour Contrast
Poor Text Layout
Uncle...
Make Sure Your Website Is Customer Friendly
Customers buy from sites
with relevant content and
features that are displayed...
54
That's All Folks
That's All Folks
That's All Folks
That's All Folks
Let's Keep in Touch
Social Media Contacts for Colette Mason
http://uk.linkedin.com/in/colettemason
http://www.facebook.com...
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Do You Make These Top 5 Website Mistakes?

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Http://www.websitesuccesssystem.com. Do you make these 5 website mistakes. Learn good website design strategies from bad website design strategies, with these 5 killer website mistakes. Make your your can showcase your expertise online and avoid alientating present and future customers.

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Do You Make These Top 5 Website Mistakes?

  1. 1. Customer-Friendly Websites How to Generate More Sales and Leads Online Colette Mason London, October 2010
  2. 2. Ever FeltEver FeltEver FeltEver Felt FrustratedFrustratedFrustratedFrustrated Visiting aVisiting aVisiting aVisiting a Bad Website?Bad Website?Bad Website?Bad Website? 2
  3. 3. Information Shouldn't be Difficult to Find 3
  4. 4. Information Shouldn't be Dated 4
  5. 5. It Shouldn't be Difficult to Get Something Done 5
  6. 6. It Shouldn't be Difficult to Get a Response 6
  7. 7. About Me 7
  8. 8. Your storyAbout Me 1996 Welcome to My New Website. Please click on the menu links on the left to navigate round the site Email Me! 1981 8
  9. 9. About Me 9
  10. 10. Results Page Views: 50,000% Increase From 16,000 a year to 8,000,000….in just 4 months 10
  11. 11. Results Time & Cost-Savings: £300,000 Creating cheap prototypes reduced development time by 3 months 11
  12. 12. Results Flats in Luxor Egyptian Holidays Holiday bookings fund 420% growth in business and funded 17 new properties 12
  13. 13. Today We Learned How to Build A Profitable Website! 13
  14. 14. 1997 Homepage - WWW.BBC.CO.UK 14
  15. 15. 2010 Homepage - WWW.BBC.CO.UK 15
  16. 16. Spent money on a website? Disappointing sales? Feeling disillusioned? Ripped off? 16
  17. 17. You're not alone 17
  18. 18. 2,790,000 Small Business Websites …just in the UK Microsoft Study 2007 18
  19. 19. Average Website Cost Microsoft Study 2007 19
  20. 20. 95%95%95%95% OF BUSINESS WEBSITESOF BUSINESS WEBSITESOF BUSINESS WEBSITESOF BUSINESS WEBSITES FAIL TO GENERATE ANYFAIL TO GENERATE ANYFAIL TO GENERATE ANYFAIL TO GENERATE ANY SALES OR LEADS !!!!!!!!!!!SALES OR LEADS !!!!!!!!!!!SALES OR LEADS !!!!!!!!!!!SALES OR LEADS !!!!!!!!!!! Cardell Media 2009 20
  21. 21. £3 BILLION WASTED ON BAD WEBSITES!!! Microsoft Study 2007 21
  22. 22. 3 Shocking Statistics special report: www.keep-your-clients.co.uk 22
  23. 23. 86% of searches for a local product or service start ONLINE special report: www.keep-your-clients.co.uk 23
  24. 24. 90% of online searches ended in offline activity, within a 20 mile radius of where customers LIVE or WORK. special report: www.keep-your-clients.co.uk 24
  25. 25. 61% of those searches lead to an OFFLINE purchase special report: www.keep-your-clients.co.uk 25
  26. 26. How's Your Website Shaping Up, Bro? 26
  27. 27. Have you stopped to think what present and future customers would say about your website……? 27
  28. 28. As a customer, would you buy from a business that thinks it's OK to make you feel frustrated when you try to do business with them? Do they love it? Buy from it? Recommend it to others? ☺☺☺☺ ☺☺☺☺ ☺☺☺☺ 28
  29. 29. Or HATE IT AND NEVER GO BACK!!! AND SAY BAD THINGS!!!! 29
  30. 30. Listen To Your Online Customers! 30
  31. 31. • Have insight so you know changes will be beneficial • Confidence leads to experimentation • Grow your business • Open another communication channel with customers • Share your unique expertise effectively Are YOU Inviting People to an Online Party They Don't Want to Attend? Why did I click on that link to come here?? QUICK - Press The Back Button! HELP ME!!!!! 31
  32. 32. SO… What's the Simple EASY WAY to have a website customers 32
  33. 33. • Predict Customer Behaviour as You Review Your Site • Identify Beneficial Website Changes • Boost Conversions and Customer Loyalty • Share Your Unique Expertise Effectively • Predict Customer Behaviour as You Review Your Site • Identify Beneficial Website Changes • Boost Conversions and Customer Loyalty • Share Your Unique Expertise Effectively Wouldn't It be Great to be a Mind-Reader… 33
  34. 34. You Need a Website that is QUICK and EASY for customers to use 34
  35. 35. Top 5 Website Mistakes Free articles: www.websitesuccesssystem.com/website-advice/articles 35
  36. 36. Mistake #1 - Unclear Site Purpose - Too Little Info! 36
  37. 37. Mistake #1 - Unclear Site Purpose - Too Much! 37
  38. 38. Mistake #2 - Too Slow to Get Something Done 38
  39. 39. Mistake #2 - Too Slow to Get Something Done 39
  40. 40. Mistake #2 - Too Slow to Get Something Done 40
  41. 41. Mistake #3 - Poor Contrast - Part 1 41
  42. 42. Mistake #3 - Poor Contrast - Part 2 42
  43. 43. Mistake #3 - Poor Contrast - Part 3 43
  44. 44. Mistake #4 - Poor Text Layout 44
  45. 45. Mistake #4 - Poor Text Layout 45
  46. 46. Mistake #5 - What's Clickable? Quirkiness 46
  47. 47. Mistake #5 - What's Clickable? "Click Here" 47
  48. 48. Mistake #5 - What's Clickable? Inconsistency 48
  49. 49. Summary 49
  50. 50. It's Time to Change Your Thinking 95% OF WEBSITES FAIL TO GENERATE ANY SALES or LEADS!!!l 50
  51. 51. Good Websites are NOT Complex and Expensive!Good Websites are NOT Complex and Expensive! Complex features are difficult to learn – customers can't be bothered Customers don't like websites full of filler, sizzle, pointless sound and animation – they want useful information they can use! 51
  52. 52. Top 5 Website Mistakes * Unclear Purpose Too Slow/Clunky to Get Something Done Poor Colour Contrast Poor Text Layout Unclear Clickable Links 52
  53. 53. Make Sure Your Website Is Customer Friendly Customers buy from sites with relevant content and features that are displayed intuitively ClearClearClearClear RelevantRelevantRelevantRelevant InterestingInterestingInterestingInteresting UsefulUsefulUsefulUseful EasyEasyEasyEasy 53
  54. 54. 54 That's All Folks That's All Folks That's All Folks That's All Folks
  55. 55. Let's Keep in Touch Social Media Contacts for Colette Mason http://uk.linkedin.com/in/colettemason http://www.facebook.com/websitesuccess http://www.twitter.com/colettemason

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