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Do You Make These Top 5 Website Mistakes?

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Http://www.websitesuccesssystem.com. Do you make these 5 website mistakes. Learn good website design strategies from bad website design strategies, with these 5 killer website mistakes. Make your your ...

Http://www.websitesuccesssystem.com. Do you make these 5 website mistakes. Learn good website design strategies from bad website design strategies, with these 5 killer website mistakes. Make your your can showcase your expertise online and avoid alientating present and future customers.

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Do You Make These Top 5 Website Mistakes? Do You Make These Top 5 Website Mistakes? Presentation Transcript

  • Customer-Friendly Websites How to Generate More Sales and Leads Online Colette Mason London, October 2010
  • Ever Felt Frustrated Visiting a Bad Website? 2
  • Information Shouldn't be Difficult to Find 3 View slide
  • Information Shouldn't be Dated 4 View slide
  • It Shouldn't be Difficult to Get Something Done 5
  • It Shouldn't be Difficult to Get a Response 6
  • About Me 7
  • About Me Your story 1981 1996 Welcome to My New Email Me! Website. Please click on the menu links on the left to navigate round the site 8
  • About Me 9
  • Results Page Views: 50,000% Increase From 16,000 a year to 8,000,000….in just 4 months 10
  • Results Time & Cost-Savings: £300,000 Creating cheap prototypes reduced development time by 3 months 11
  • Results Flats in Luxor Egyptian Holidays Holiday bookings fund 420% growth in business and funded 17 new properties 12
  • Today We Learned How to Build A Profitable Website! 13
  • 1997 Homepage - WWW.BBC.CO.UK 14
  • 2010 Homepage - WWW.BBC.CO.UK 15
  • Spent money on a website? Disappointing sales? Feeling disillusioned? Ripped off? 16
  • You're not alone 17
  • 2,790,000 Small Business Websites …just in the UK Microsoft Study 2007 18
  • Average Website Cost Microsoft Study 2007 19
  • 95% OF BUSINESS WEBSITES FAIL TO GENERATE ANY SALES OR LEADS !!!!!!!!!!! Cardell Media 2009 20
  • £3 BILLION WASTED ON BAD WEBSITES!!! Microsoft Study 2007 21
  • 3 Shocking Statistics special report: www.keep-your-clients.co.uk 22
  • 86% of searches for a local product or service start ONLINE special report: www.keep-your-clients.co.uk 23
  • 90% of online searches ended in offline activity, within a 20 mile radius of where customers LIVE or WORK. special report: www.keep-your-clients.co.uk 24
  • 61% of those searches lead to an OFFLINE purchase special report: www.keep-your-clients.co.uk 25
  • How's Your Website Shaping Up, Bro? 26
  • Have you stopped to think what present and future customers would say about your website……? 27
  • As a customer,Buy fromyou Do they love it? would it? Recommend it to others? ☺ ☺ ☺ buy from a business that thinks it's OK to make you feel frustrated when you try to do business with them? 28
  • Or HATE IT AND NEVER GO BACK!!! AND SAY BAD THINGS!!!! 29
  • Listen To Your Online Customers! 30
  • Are YOU Inviting People to an Online Party They • Have insight so you know changes will be beneficial Don't Wantleads to experimentation • Confidence to Attend? Why did I click on that link to • Grow your business come here?? • Open another communication channel with customers • Share your unique expertise effectively QUICK - Press The Back Button! HELP ME!!!!! 31
  • SO… What's the Simple EASY WAY to have a website customers 32
  • Wouldn't It be Great to be a Mind-Reader… • Predict Customer Behaviour as You Review Your Site • Identify Beneficial Website Changes • Boost Conversions and Customer Loyalty • Share Your Unique Expertise Effectively 33
  • You Need a Website that is QUICK and EASY for customers to use 34
  • Top 5 Website Mistakes Free articles: www.websitesuccesssystem.com/website-advice/articles 35
  • Mistake #1 - Unclear Site Purpose - Too Little Info! 36
  • Mistake #1 - Unclear Site Purpose - Too Much! 37
  • Mistake #2 - Too Slow to Get Something Done 38
  • Mistake #2 - Too Slow to Get Something Done 39
  • Mistake #2 - Too Slow to Get Something Done 40
  • Mistake #3 - Poor Contrast - Part 1 41
  • Mistake #3 - Poor Contrast - Part 2 42
  • Mistake #3 - Poor Contrast - Part 3 43
  • Mistake #4 - Poor Text Layout 44
  • Mistake #4 - Poor Text Layout 45
  • Mistake #5 - What's Clickable? Quirkiness 46
  • Mistake #5 - What's Clickable? "Click Here" 47
  • Mistake #5 - What's Clickable? Inconsistency 48
  • Summary 49
  • It's Time to Change Your Thinking 95% OF WEBSITES FAIL TO GENERATE ANY SALES or LEADS!!!l 50
  • Good Websites are NOT Complex and Expensive! Complex features are difficult to learn – customers can't be bothered Customers don't like websites full of filler, sizzle, pointless sound and animation – they want useful information they can use! 51
  • Top 5 Website Mistakes Unclear Purpose Too Slow/Clunky to Get Something Done Poor Colour Contrast * Poor Text Layout Unclear Clickable Links 52
  • Make Sure Your Website Is Customer Friendly Customers buy from sites with relevant content and features that are displayed intuitively Clear Relevant Interesting Useful Easy 53
  • ll Fol ks hat's A T 54
  • Let's Keep in Touch Social Media Contacts for Colette Mason http://uk.linkedin.com/in/colettemason http://www.facebook.com/websitesuccess http://www.twitter.com/colettemason