Overview of digital signage platform Web Signage

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Intoduction to Web Signage, the integrated, innovative, versatile and complete software platform
for Digital Signage, Audio Broadcast, Proximity Marketing
and advanced communication projects.

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Overview of digital signage platform Web Signage

  1. 1. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing The integrated, innovative, versatile and complete software platform for Digital Signage, Audio Broadcast, Proximity Marketing and advanced communication projects.
  2. 2. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Argomenti  Reference market  An ever new business model  Architecture  Supply models and ROI
  3. 3. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing THE REFERENCE MARKET
  4. 4. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing What are we talking about?  Digital signage digital advertising, video poster or digital signs whose contents are displayed to the audience through electronic displays or projectors specially arranged in public places  Bluetooth Marketing is a marketing tool through which you can convey messages and multimedia content directly to mobile terminals of users in a particular area  Audio broadcasting audio and music programs for the dissemination of advertising, informational announcements and background music Tools and technologies that allow you to convey advertising messages and multimedia information using digital media upgradeable and customizable on real time according to the places, areas and times.
  5. 5. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Proximity marketing  From May 2008, investments on media (ad spaces) are less than on 2007  Proximity technologies draws a slight portion of the advertising budget  On 2005 the digital signage was not included on bigger communication and advertising budgets  On next 10 years, digital signage will be the first communication and marketing channel  Growth estimations in the order of 50% per year
  6. 6. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing AN UNQUENCHABLE BUSINESS MODEL: COMMUNICATION
  7. 7. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Development of value added services The concept of static content is expanding into a new paradigm articulated and at pace with future processes of innovation
  8. 8. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Case study Management environment Dynamic web site Digital Signage Display Using the console of the web content management, website contents can used to feed the display: virtual poster Using the console of the web content management, website contents can used to feed the display: virtual poster
  9. 9. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Case study Management environment Dynamic web site Digital Signage Display The management of an online catalog for retailers is used to show the details of all cars available on digital signs The management of an online catalog for retailers is used to show the details of all cars available on digital signs
  10. 10. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Case study Management environment Dynamic web site Digital Signage Display Public communication integrates with Web communication in public buildings: virtual municipal notice boards Public communication integrates with Web communication in public buildings: virtual municipal notice boards
  11. 11. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Integrated Solutions: Real Estate Agency Management environment Advanced functions Digital Signage Display Web Signage for Real Estate Agencies is a dynamic and interactive solution automatically integrated platform Web Signage for Real Estate Agencies is a dynamic and interactive solution automatically integrated platform Interoperability It is possible to use external XML data as well as data from existing management systems. Geomarketing It is possible to develop data mining models to display items using a geographical criteria based on the location of the player and the address of the real estates. Multimedia resources It is possible to attach to each card, external multimedia resources such as videos or animations.
  12. 12. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Integrated Solutions: Travel Agency Management environment Advanced functionsDigital Signage Display Web Signage for Travel Agencies is a dynamic and interactive solution automatically integrated platform Web Signage for Travel Agencies is a dynamic and interactive solution automatically integrated platform Interoperability It is possible to use external XML data as well as data from existing management systems. Multimedia resources It is possible to attach to each card, external multimedia resources such as videos or animations.
  13. 13. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Integrated Solutions: Product catalog & Offers Management environment Advanced functions Digital Signage Display Web Signage consente di creare e gestire cataloghi dinamici ed interattivi, integrati automaticamente alla piattaforma e pronti all’uso Web Signage consente di creare e gestire cataloghi dinamici ed interattivi, integrati automaticamente alla piattaforma e pronti all’uso Interoperability It is possible to use external XML data as well as data from existing management systems. Queuing system Integrated support for queue management systems
  14. 14. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Some integrated or integrable features Team of developers dedicated to research and continued development of applications and communication models for an always innovative platform Any window becomes an active surface with which to communicate and interact with passers at any time of day or night. Browse through a catalog, read a newspaper, express preferences ... Any window becomes an active surface with which to communicate and interact with passers at any time of day or night. Browse through a catalog, read a newspaper, express preferences ... Active displays Near Field Communication Using the next generation’s mobile phones it will be possible to download additional information or contacts, book an hotel room or buy tickets from electronic kiosks… Using the next generation’s mobile phones it will be possible to download additional information or contacts, book an hotel room or buy tickets from electronic kiosks… Tour guides on the move Queuing systemsLeveraging on the Bluetooth/video integration it is possible to develop kiosks for tourist information offering the mobile version of the same content Leveraging on the Bluetooth/video integration it is possible to develop kiosks for tourist information offering the mobile version of the same content For government or business, using the native support, queue management systems can be integrated within information and advertising displays For government or business, using the native support, queue management systems can be integrated within information and advertising displays Full support of touch screens events and mixed interactive/non interactive advertising. Full support of touch screens events and mixed interactive/non interactive advertising.
  15. 15. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing ARCHITECTURE AND TECHNOLOGY
  16. 16. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Distributed and collaborative architecture Content production within consistent workflows and automated organizational processes Depending on the organization, some of these functions can be assigned to external workers or managed using existing resources and expertise. Depending on the organization, some of these functions can be assigned to external workers or managed using existing resources and expertise. •The server platform on Data Center manages the network with centralized data storage •The player connected to or integrated with the display communicates with the data center and receives the playlist •The Playlist is the list of clips to be executed at a predefined period of time on a player or a player group •The clip is the multimedia content created with Web Signage using one of several predefined graphics models •The operators are able to manage all processes (production, planning, targeting, analysis ...) remotely using only the functions grant for their role and duties
  17. 17. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing An open, all-inclusive, architecture Web Signage opens to the world of developers, lends itself to innovative solutions, making the difference in the world of digital signage software, exposing his cards, by promoting research and stimulating innovation Flash is our multimedia tool of reference. This allows us to apply know-how and limitless resources that come from the most widespread multimedia authoring software Flash is our multimedia tool of reference. This allows us to apply know-how and limitless resources that come from the most widespread multimedia authoring software Support for the connection to XML standard - based external data sources. Integration is possible with any source that can represent data in a universally recognized format Support for the connection to XML standard - based external data sources. Integration is possible with any source that can represent data in a universally recognized format Native computer vision system, compatible with any kind of webcam for automatic audience measurement through the anonymous recognition of the level of audience attention Native computer vision system, compatible with any kind of webcam for automatic audience measurement through the anonymous recognition of the level of audience attention IP (Internet protocol) based network. The players use TCP to create a virtual circuit through the 80 (HTTP) port to communicate with the management server at the Data Center. An Internet acces is all you need. IP (Internet protocol) based network. The players use TCP to create a virtual circuit through the 80 (HTTP) port to communicate with the management server at the Data Center. An Internet acces is all you need. Support for video connection in FLV and MP4 format, the same utilized by YouTube and considered the number one standard for speedy and efficient diffusion of videos throughout the web. Support for video connection in FLV and MP4 format, the same utilized by YouTube and considered the number one standard for speedy and efficient diffusion of videos throughout the web. A technology that exploits proximity features to deliver promo messages, information and targeted multimedia content to authorized mobile phones for free. A technology that exploits proximity features to deliver promo messages, information and targeted multimedia content to authorized mobile phones for free. Support for all kinds of external video sources (SAT, DTV, etc), event planning and integration with digital communication objects (Feed RSS, Widget applications Widget, ecc.). Support for all kinds of external video sources (SAT, DTV, etc), event planning and integration with digital communication objects (Feed RSS, Widget applications Widget, ecc.). Support for Web 2.0 shared applications such as YouTube, SlideShare, Zoomorama, Silverlight and any other Web resource and embedded HTML code. Support for Web 2.0 shared applications such as YouTube, SlideShare, Zoomorama, Silverlight and any other Web resource and embedded HTML code. Support for clips and audio schedules, independently from video schedules, for radio in-store projects, vocal announcements, commercials, ambient music, etc. Support for clips and audio schedules, independently from video schedules, for radio in-store projects, vocal announcements, commercials, ambient music, etc.
  18. 18. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing The technology components and related activities
  19. 19. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing BUSINESS MODEL AND RETURN ON INVESTMENT
  20. 20. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Two models to compare ... or the best of both However, for many organizations, the applicable model could be a mix between the two, with an element of promotion or direct communication and publication of content within an advertising network. However, for many organizations, the applicable model could be a mix between the two, with an element of promotion or direct communication and publication of content within an advertising network. Direct communicationAdvertising AdvertiserAdvertiser Advertising dealersAdvertising dealers Hardware suppliers Hardware suppliers Software suppliers Software suppliers Consulting services Consulting services ProductsProducts LicensesLicenses ServicesServices ContentContent MoneyMoney CompanyCompany SpotSpot MoneyMoney ConsumerConsumer Hardware suppliers Hardware suppliers Software suppliers Software suppliers Consulting services Consulting services ProductsProducts LicensesLicenses ServicesServices AdvertisingAdvertising MoneyMoney CompanyCompany
  21. 21. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing Il costo totale di possesso The Software as a Service (SaaS) model that provides for the distribution and use of application software over the Internet and includes all services has significantly lower costs and initial investment if compared to a proprietary infrastructure and contributes to smooth cost fluctuations due to unexpected expenses. The Software as a Service (SaaS) model that provides for the distribution and use of application software over the Internet and includes all services has significantly lower costs and initial investment if compared to a proprietary infrastructure and contributes to smooth cost fluctuations due to unexpected expenses. Costs •Hardware purchase •Software purchase •Setup (time to market) •Training (learning curve) •Day management and evolutive upgrade (maintenance) •Content production, management and publication. Revenues •Ad spaces resale Variable costs •Time to market (certifications e competences) •Learning curve (usability and common market tools) •Technology upgrade (software/hardware assurance) •Bandwidth and (ISO 27001 certified datacenter) € Time ROI Cost of ownership Lowers the initial investment threshold Lowers the initial investment threshold Anticipates the break even Anticipates the break even Smooths variable costs fluctuations Smooths variable costs fluctuations
  22. 22. SMAU 2008 TELECOM ITALIA ICT CAMPUS Digital Signage and Proximity Marketing •Software company specialized in web based enterprise solutions since 1996, with the development of the one of first software supplied using the ASP model in Italy •Decades of experience in systems integration at the Telecom Italia Data Centers •Qualified Telecom Italia supplier and business partner, ICT solutions on Telecom Italia product list •Microsoft Gold Certified Partner with ISV / Software and Networking Infrastructure Solutions competencies recognized and certified by the most prestigious level for Microsoft partnerships •Specialists in VMware Platform virtual servers architectures •Company with UNI EN ISO 9001:2000 certified processes Azienda con Sistema di Qualità Quality Management System UNI EN ISO 9001:2000 www.edisonweb.com http://www.websignage.eu/en/ http://www.digital-signage-software.net/

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