What Is Seo - Learn Seo Online | Webseoninja.in


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If you really want to learn seo, just go through with this PPT. We have mentioned complete seo tips and techniques on the PPT.

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  • SEO is the process of increasing and maximizing the volume and quality of traffic to a website via natural search results from a search engine. You can enhance your business with seo services. To know more visit:- http://www.screencast.com/users/Ainslee4009/folders/Seoservicessz.com/media/f7d838f9-92e5-4f58-bd7e-dd44df445404
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What Is Seo - Learn Seo Online | Webseoninja.in

  1. 1. WHAT IS SEARCH ENGINE OPTIMISATION ? Web . Develop . Keywords .
  5. 5. ON-PAGE AND OFF-PAGE FACTORS ON-PAGE  Meta Tags  Canonical Tag  301 Redirection  Alt Tag’s / Image Optimization  URL Rewriting / SEO Friendly URLs  Header Tag - H1 To H6  Footer Tag  Content Optimization  Internal Link Building  Google Places Creations  Meta Robots  W3C Validation  HTML Sitemap  Robots.txt  XML Sitemap  Google Analytics Set Up  Google Webmaster Tool  Rich Snippets  Google +1 Button  Google Authorship Markup OFF-PAGE                Keywords Analysis Search Engine Submission Article Submission Directory Submission Social Bookmarking Forums Posting Blog Commenting Press Release Submission Classified Ads Submission Video Optimization Yahoo Answer Blog Submission RSS Feed Submission Web2.0 Submission News Commenting
  6. 6. Meta Title – It appears on the Search result, whenever people search on Search Engines like Google, Yahoo, and Bing, it will display your page with given Meta Title. People can easily understand about your page is about. Meta Description - For the search engine to understand what your page is about, you need to write a good description. Meta Keywords - Meta Keywords are just another little thing you can do to try to stay Canonical Tag Meta Tags There are 3 parts in Meta Tags, 1st is Meta Title , 2nd is Meta Description and 3rd is Meta Keywords. The canonical tag is a way to pass value from one page to another without using a redirect. „Duplicate content‟ has become a widespread issue and is being increasingly targeted by search engines. Duplicate content is where two or more pages have the same content. The canonical tag is a piece of HTML code which can be placed on duplicate pages to indicate to a search engine where the original version of that page is. It looks like this: <link rel = “canonical” href= “http://www.domain.com/ori ginalcontent” /> 301 Redirection ON-PAGE FACTOR In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. For example, if your previous website was www.awesomewebsite.co m and you wanted to change it to www.reallyawesomewebsi te.com , you'd implement a 301 redirect from the old URL to the new one. Now whoever typed in your old URL (or clicked on a leftover link to your old URL), would automatically appear at your new URL.
  7. 7. Alt Tags optimization tips * Use alt tag for those images and make certain to include best keyword inside your alt tag. * Use key phrases which are contained in title tag, meta tag and the body text. * Use 2-3 specific key phrases as opposed to the repeating key phrases. * Use plural key phrases in alt tag. URL rewriting can be one of the best and quickest ways to improve the usability and search friendliness of your site. It can also be the source of near-unending misery and suffering. Definitely worth playing carefully with it lots of testing is recommended. With great power comes great responsibility, and all that. Url rewriting are use to add SEO keywords for better rankling. It‟s best way to get a high ranking on Google. You can use high volume keywords in the url for ranking. Header Tag - H1 To H6 Alt tag generally means the choice tag. It's the HTML tag that informs internet search engine exactly what the images are only for. URL Rewriting / SEO Friendly URLs Alt Tag’s / Image Optimization ON-PAGE FACTOR Heading tags are part of the HTML coding for a Web page. Headings are defined with H1 to H6 tags. The H1 tag defines the most important heading on the page (usually the largest or boldest, too), whereas H6 indicates the lowest-level heading. You can use H1 Tag for one page only, you can not repeat H1 tag more then one. If you want to add more tags then you can use H2 to H6.
  8. 8. Contact information within a <footer> tag should be marked up using the <address> tag Although footers are typically located at the bottom of a document, this is not required (although it cannot be placed within a <header> or another <footer> element, and it cannot contain a The process of making your website's home page or a particular page on your website more attractive to search engines and users is called optimization. There are several parts of your website that we will review and improve as part of this process. These include the content or copy, broken links, title tags and meta tags. Once these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results. Internal Link Building The HTML <footer> tag is used for defining the footer of an HTML document or section. Footers usually contain information such as the author of the document, copyright information, links to terms of use, privacy policy, etc. Content Optimization Footer Tag ON-PAGE FACTOR Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website. They help spread link juice (ranking power) around websites.
  9. 9. •You can edit your listing and speak your self. • Your Google local business listing is an easy way to maintain an online presence even if you don‟t have a website. The meta robots tag was an open standard created over a decade ago and designed initially to allow page authors to prevent page indexing. <meta name=”robots” content=”index”> There‟s also a form you can use that adds the command “follow,” which tells the search engines to index your page and also follow any links they find on that page to other pages, which they can then index. It looks like this <meta name=”robots” content=”index,follow”> Now if you DO NOT want your pages in a search engine, then it‟s time to perhaps break out the meta robots tag like <meta W3C Validation More people search for businesses online than anywhere else, so it's important to make sure your local business listing can be easily found on Google.com and Google Maps. With Google Places, creating a great listing takes just a few minutes and doesn‟t cost a thing. Meta Robots Google Places Creations ON-PAGE FACTOR This W3C validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. The visual impact of “Congratulations, no errors” from the W3C can go a long way to leaving a great impression on trusting, and sometimes gullible clients.. Web standards on the other hand, offer great value to SEO efforts. Especially the W3C recommendations that enhance accessibility and semantics. However, Web standard markup goes well beyond passing a simple validation test against a strict – or in
  10. 10. This Sitemap can also be created in XML format and submitted to search engines so they can crawl the website in a more effective manner. Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. User-agent: * Disallow: / The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site. Generally it use to block any pages which you doesn‟t want crawl or show to Search Engines. XML Sitemap An HTML sitemap allows site visitors to easily navigate a website. It is a bulleted outline text version of the site navigation. The anchor text displayed in the outline is linked to the page it references. Site visitors can go to the Sitemap to locate a topic they are unable to find by searching the site or navigating through the site menus. Robots.txt HTML Sitemap ON-PAGE FACTOR XML Sitemaps is an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. It‟s additional metadata about each URLS. This sitemap helps to Search Engines to crawl pages for website. It is very demanded in SEO filed. Most of the people make /sitemap.xml for better ranking of pages of the website on Search Engines. It improves your pages values on search engines. There are many tools to make xml sitemap for website, which are mostly free.
  11. 11. Visit the Google Analytics website to sign up for a new account. Click the Access Google Analytics button and follow the on-screen instructions. Step 2: Put Google Analytics Code. After registration you will get one code, which you will Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.. Two steps to set your webmaster account. Step1. Sign up for an account. Visit the Google Webmasters Site and sign up for a new account. Step 2. Webmaster coding file. Once you done with your registration you will get one coding file and that file you have to put one root Rich Snippets Google analytics helps to track your website and keeps updates with your daily visitor on website. There are 2 steps to set up your Google Analytic. Visit the Google Analytics website to sign up for a new account. Step 1: Sign up for an account. Google Webmaster Tool Google Analytics Set Up ON-PAGE FACTOR The snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe‟s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages. Three steps to rich snippets: 1. Pick a markup format. 2. Mark up your content.
  12. 12. You can add and customize the +1 button to meet the needs of your website, such as modifying the button size and load technique. By adding the +1 button to your website, you allow your users to recommend your content to their circles and drive traffic to your site. The +1 button can also improve the time spent on your site by providing recommendations for further reading. Its vey simple and best way to promote your web content or website with details with your friends or colleagues. Google Authorship Markup Google +1 Button ON-PAGE FACTOR You can link or add your profile photo for your website with the help of Google+ profile. Sign up for Google+ and create a Google+ profile. Make sure you have a profile photo with a recognizable headshot. Make sure a byline containing your name appears on each page of your content (for example, "By Steven Levy"). Make sure your byline name matches the name on your Google+ profile. Verify you have an email address (such as example@gmail.com) on the same domain as your content. (Don't have an email address on the same domain? Use this method to link your content to your Google+ profile) Return to this page and enter your
  13. 13. Search your competitor and make search for those competitor's keyword. I am sure you will complete your keyword Analysis easily. You may also use keyword suggestion tool. Search engine submission is how a webmaster submits a website directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary because the major search engines like Google, Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves. Article Submission Keywords Analysis is depend on your Competitors and Keywords Popularity. Search Engine Submission Keywords Analysis OFF-PAGE FACTOR Are you wondering what is article submission and how it can help your website? Article submission is one of the most popular and one of the oldest link building methods known to the SEO industry. Everyday thousands of articles are being submitted to these article directories by webmasters and SEO professionals to boost the back links of the website under question.
  14. 14. In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website. This can be done by the webmaster himself or he can outsource it to somebody who is good at this. Social bookmarking is a way for you to store, tag and share links across the internet. You can then access these links from any computer anywhere anytime. This techniques is mostly use in SEO filed to promote website and his popularity on Search Engines. Forums Posting Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category. Social Bookmarking Directory Submission OFF-PAGE FACTOR Forum posting is participating on forum discussions like what you are doing now. It's a good way to bring traffic to your site and build some good back links but you should also have to contribute something when posting in forums.
  15. 15. A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs, you automatically have a powerful set of links (with chosen anchor text) back to your site. This means those links serve as a link signal for the major search engines and elevate your search visibility for Classified Ads Submission People who like to get involved with the blog post can share their views in the form of comments and this is known as blog commenting. It is one feature of the blog which is cannot be viewed in static websites. In simpler words, blog commenting is an interaction between the blog owners and the blog post readers wherein they exchange their thoughts and build a good relationship through it. Press Release Submission Blog Commenting OFF-PAGE FACTOR Classified Ads take important role in improving the traffic to your website as well as sales for your e commerce website. Classifieds will give you sufficient traffic and it is one way to aware people about our website.
  16. 16. You can optimized your video to make his popularity on search engines. Now days these techniques are using many seo people to promote his clients brands and products on video submission site. Question and Answer is simple way to get back links from yahoo and other Q and A sites. There you can give solution for any query of people. It‟s a best way to solve huge amount problems, which people face on their life or works. We can get back link also with your answer or questions. Blog Submission Video optimization is best way to promote your video through free video submission sites. Q & A - Yahoo Answer Video Optimization OFF-PAGE FACTOR Blogging is today an important part of SEO activity which is fast gaining huge popularity. Among various SEO activities, blogging has gradually become an important task for website owners who want to convert visitors to their website into actual customers. With blog submission you can get high quality back links with the help of good quality of content. You must have to submit your blog content on blog site with your official link. It is a
  17. 17. When a visitor visit any blog or website and wants to get updates every time when content updates on that website. Then RSS Feed is a medium which helps to get automatic updates whenever content update on subscribed website or blog. So generally it helps to Web 2.0 are sites which allow you to create your own page with a unique URL. You may publish information and point links from it to your website. Web 2.0 sites are considered as quality websites and building pages and publishing content through web 2.0 sites would help in link building and achieving top results in SERPS. News Commenting An RSS feed is important for your site because you can allow your readers to subscribe to your content. In turn, they can share these feeds on social networks. The process continues your site can get exposure. Web2.0 Submission RSS Feed Submission OFF-PAGE FACTOR News commenting is also kind of blog commenting and forums posting. In this news commenting, basically you comments on news related contents or website. This technique is good way to get high quality back links for your website. You have to just comment related to the topic of the news.
  18. 18. THANK YOU!! 