Life on the Web: The Web as a Social Place


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Presentation to Ex Libris Association on what young people are doing on the Web, and how we older, retired people can do the same

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  • Life on the Web: The Web as a Social Place

    1. 1. Life on the Web: The Web as a Social Place For Ex Libris Association (November 5 2007) Gwen Harris
    2. 2. Students Today A Vision of Students Today . Created by Michael Wesch, Digital Ethnography, Kansas State University “ a short video summarizing some of the most important characteristics of students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime. “ http:// =dGCJ46vyR9o
    3. 4. Five digital natives
    4. 5. My Small Survey 5 2 1 3 4 2 40% Write a Blog 100% Shop 20% Play Online Games 60% Get Music / Podcasts 80% Watch Video 40% Facebook
    5. 6. Agenda <ul><li>Internet – Stage 2 well under way especially for digital natives. </li></ul><ul><li>Social networking - Facebook </li></ul><ul><li>Twittering </li></ul><ul><li>Virtual worlds </li></ul><ul><li>Social media – videos and photos </li></ul><ul><li>Reading news and blogs – sharing opinion </li></ul>
    6. 7. OCLC Report 2007 <ul><li>International study on online social spaces, including social networking attitudes and habits of both end users and librarians. </li></ul>
    7. 8. Being Social <ul><li>Searching for information, banking/investing, purchasing items, e-mailing and instant messaging are now standard online activities conducted by more than half of the total general public surveyed. </li></ul><ul><li>Life online is moving beyond browsing and searching to interacting, creating, collaborating and community. </li></ul>
    8. 9. Canadian Usage of Web
    9. 10. Social Networking <ul><li>The practice of using a social network to establish and enhance relationships based on some common ground—shared interests, related skills, or a common geographic location—is as old as human societies, but social networking has flourished due to the ease of connecting on the Web. </li></ul>
    10. 11. PEW: Social Networking and Teens <ul><li>55% of online teens (12 – 17) use a social networking site. </li></ul><ul><li>Especially girls – reinforce friendships </li></ul><ul><li>Boys make new friends and do some flirting </li></ul><ul><li>Stay in touch with friends, make plans, </li></ul><ul><li>85% use MySpace, and 7% Facebook </li></ul><ul><li>50% visit at least once a day </li></ul>
    11. 12. Communicating <ul><li>Post to a friend’s page or wall – open communication </li></ul><ul><li>Send private message (ie email) </li></ul><ul><li>Post comments to friend’s blog or photos </li></ul><ul><li>Send bulletin or group message </li></ul><ul><li>Wink, poke, give e-props or e-gifts (less used) </li></ul>
    12. 13. Facebook Tour
    13. 14. Facebook <ul><li>TD Bank has a Facebook page – Money Lounge </li></ul><ul><li>Ryerson and University of Alberta libraries let students search the library catalog thru Facebook </li></ul><ul><li>Ernst & Young - recruiting </li></ul><ul><li>Politicians – all the national political party leaders in Canada </li></ul>
    14. 15. Social Networking Growing <ul><li>MySpace has 114 million members </li></ul><ul><li>Facebook has 50 million. 250,000 register every day. </li></ul><ul><li>Over 40% of Facebook members are over 25 years old. Over 35 fastest growing. </li></ul><ul><li>Facebook is available on Blackberry </li></ul><ul><li>Datamonitor projects 230 million active SN members by end of 2007 </li></ul>
    15. 16. Older Demographic <ul><li> , a sort of MySpace for grown-ups. Eons is full of ads chasing boomer purchasing power. Online groups include investing, bookaholics, boomer music, and one geared for the single boomer called simply, &quot;Hot Tub.&quot; Another site, and made for &quot;Boomer Babes,&quot; offers advice for elder care, financial planning, and girlfriend getaways. </li></ul>
    16. 17. Appeal <ul><li>Less for older people to do: “Students define themselves through membership in many social networks in the real and virtual worlds, including classroom, dorms, extracurricular activities and hobbies. “There are fewer of those for adults,” Ms. Ellison said, who “will not be as interested in sharing their love of R.E.M.” “ </li></ul>
    17. 18. But Some Get Value <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Groups – hobbies, church, community, volunteer </li></ul><ul><li>Games - scrabble </li></ul>
    18. 19. Twitter - microblogging
    19. 20. Twitter PatrickD <ul><li>Patrick Danowski </li></ul><ul><li>Also </li></ul>
    20. 23. Microbloggers <ul><li>More often male, younger and more affluent than average. Six percent of online US adults use Twitter at least monthly or more frequently. </li></ul><ul><li>Twitter users are, on average, 78% male and 31 years old, and they draw an annual income of $78,000. </li></ul><ul><li>Heavily into social computing </li></ul>
    21. 24. Virtual Worlds <ul><li>A virtual world is a computer -based simulated environment intended for its users to inhabit and interact via avatars . This habitation usually is represented in the form of two or three-dimensional graphical representations of humanoids (or other graphical or text-based avatars). [Source: Wikipedia] </li></ul>
    22. 25. Second Life - FLickr
    23. 26. Introduction to Second Life <ul><li>Second Life Introduction – explanation for people in the business world not yet familiar with virtual worlds or Second Life. </li></ul><ul><li> [4.13 min] </li></ul>
    24. 27. Second Life <ul><li>3D multi-user online digital world </li></ul><ul><li>Avatars </li></ul><ul><li>Buildings </li></ul><ul><li>Commerce - money </li></ul><ul><li>Info Island - libraries </li></ul><ul><li>Schools, universities </li></ul><ul><li>Underworld and vandalism </li></ul>
    25. 28. Second Life Figures <ul><li>Members: 1.3 million over 15 years old (March 2007) </li></ul>16% 207,000 USA 16% 209,000 Germany 61% 777,000 Europe
    26. 30. Infoisland
    27. 31. Virtual Hangouts Barbie Girls, Gaia, Neo-pets Pre-teens Red Light Center “ Adult” Active World, Second Life General – 3D CyWorld, Habbo Hotel Teenagers Club Penquin, Webkinz Children
    28. 32. Future for Virtual Worlds <ul><li>Gartner Group: Over 80% of Internet users will use an avatar to interact with the web by 2012. </li></ul><ul><li>Forbes: 80% of users will participate in a virtual world by 2011 </li></ul><ul><li>IBM proposes universal avatar </li></ul>
    29. 33. Social Media <ul><li>Video – YouTube, Yahoo Video </li></ul><ul><li>Photos – Flickr, Picasa (Google) </li></ul><ul><li>Maps – combine with video and photos </li></ul>
    30. 34. Online Video <ul><li>57% of US Internet users have watched videos online and most share what they find. </li></ul><ul><li>65,000 new videos are uploaded everyday </li></ul><ul><li>50% of viewers are outside the US </li></ul>
    31. 35. Online Consumption of Video
    32. 36. Viewing Online Video – Why? <ul><li>“ So, what prompts my nephews, niece, colleagues, and me to go to MySpace and YouTube to view grainy, unprofessional, uploaded videos and audios recorded on camera phones and camcorders versus searching the music label or movie studio Web sites for the originals? The answer lies in the ease and convenience of MySpace and YouTube. “ </li></ul>
    33. 37. What do people watch?
    34. 38. Viewers are not alone <ul><li>57% of online video viewers have watched with other people – mainly friends. </li></ul><ul><li>Young adults are the most social online video viewers; three out of four video consumers (73%) ages 18-29 say they have watched with others. </li></ul>
    35. 39. Examples of Videos <ul><li>StonewallStudios Vistorys </li></ul><ul><li>Bird Lovers only Rescue </li></ul><ul><li>A Day In The Life Of An MC Escher Drawing (Short Film) </li></ul><ul><li>Technology, Entertainment, Design -- TED – Ideas worth spreading </li></ul><ul><li>Les T ệ tes à Claques (Canada’s top francophone destination on the web) </li></ul>
    36. 40. Photos <ul><li>“Thanks to cheap and easy-to-use recording devices — digital cameras, camcorders, camera phones — today's kids are the most documented generation ever, as parents, relatives and friends capture forever the first, second and hundredth smile.” </li></ul>
    37. 41. Online photo sharing <ul><li>Social networking: MySpace, Facebook </li></ul><ul><li>Photo sites: Flickr, Picasa Web, Snapfish, others. Tag the photos. </li></ul><ul><li>Maps with photos (mashups): Panoramio </li></ul>
    38. 42. TO Mapster – a mashup
    39. 43. Reading News and Blogs <ul><li>You don’t just read. </li></ul><ul><li>You vote. </li></ul><ul><li>You email. </li></ul><ul><li>You share, save, post and tag. </li></ul><ul><li>You comment </li></ul><ul><li>You comment on other people’s comments. </li></ul>
    40. 44. At Digg
    41. 45. Globe and Mail
    42. 46. Toronto Star
    43. 47. Find Me <ul><li>My website – </li></ul><ul><li>My blog about web searching – Internet News </li></ul>
    44. 48. This Presentation <ul><li> exlibris/exlibris.htm </li></ul><ul><li>Best viewed in Internet Explorer browser </li></ul>