Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2

475 views
408 views

Published on

Brief presentation on the latest insights from using Twitter advertising social pay per click advertising on behalf of some of our clients, exploring some of the opportunities for supporting outreach driving website traffic and gaining followers using Promoted Tweets.
Originally presented by Josh Whiten of Webscape Marketing at the 2nd Digital in Kent Monthly Meet Up at Fruitworks in Canterbury Kent in June 2014.

Published in: Business, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
475
On SlideShare
0
From Embeds
0
Number of Embeds
131
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Twitter Ads - How to Use Promoted Tweets - Digital in Kent Monthly Meet Up 2

  1. 1. Digital in Kent Monthly Meetup June 2014 Josh Whiten Webscape Marketing Twitter Ads: The Lowdown @joshwhiten
  2. 2. What do they do? @joshwhiten • Promote your account • Promote your tweets
  3. 3. Target users by… @joshwhiten • Who they follow • Interests • Device • Gender • Location • Language
  4. 4. Potential benefits: @joshwhiten • Cheap traffic • Drive engagement • Target competitors • Get data and insights • Get new Followers • Track GA Goals • Proactive not Reactive
  5. 5. Case Studies @joshwhiten
  6. 6. @joshwhiten
  7. 7. @joshwhiten
  8. 8. @joshwhiten
  9. 9. @joshwhiten
  10. 10. @joshwhiten
  11. 11. Campaign Tips: @joshwhiten • Write new tweets • Test basket of tweets • Target content to your audiences • Refresh Tweets/targeting as you go
  12. 12. Tweet Tips: @joshwhiten • No # or @mentions • Use a tight format • Question, answer, call to action • Leave space for a RT
  13. 13. Example: @joshwhiten Need Help with your SEO? Webscape is your Local Kent SEO Agency. Read our success stories: http://bit.ly/webscapestories
  14. 14. @joshwhiten
  15. 15. Interested? @joshwhiten • Read up at https://support.twitter.co m/groups/58-advertising • Ask us for help (we have friends at Twitter)

×