Digital Kent - selling more online workshop
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Digital Kent - selling more online workshop

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Slides from workshop covering steps to help sell more online using the model of ASSETS, from a workshop at the October 2013 Digital in Kent conference led by Josh Whiten of Webscape Marketing

Slides from workshop covering steps to help sell more online using the model of ASSETS, from a workshop at the October 2013 Digital in Kent conference led by Josh Whiten of Webscape Marketing

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Transcript

  • 1. WORKSHOP: Sell More Online Josh Whiten Webscape Marketing
  • 2. Customer Focused
  • 3. Customers are Assets
  • 4. ASSETS
  • 5. A = Analysis
  • 6. What are you selling? Who do you sell to? Where are they online?
  • 7. Audience Competitors Website Visitors Products Pricing Profits
  • 8. S = Search
  • 9. What search terms? Natural or Paid
  • 10. S = Social
  • 11. Where are they? What do they like?
  • 12. E = Engagement
  • 13. Who Engages Most? Conversions Enquiries Repeat Visits Time on Site Pages Visited Bounce Rate
  • 14. T = Tracking
  • 15. Online tracking Telephone tracking
  • 16. S = Start Over
  • 17. Repeat customers Repeat the process
  • 18. ASSETS
  • 19. Josh Whiten Webscape Marketing www.webscapeseo.com @joshwhiten #digikent