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SEO
 

SEO

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    SEO SEO Presentation Transcript

    • SEO
    • “A first place on Google is worth as much as a top location in Regent Street (London)”
    • “you can’t use what you can’t find”
      - Peter Morville
    • SEO starts from day one
    • prevention is better than cure
    • avoid double work
    • building authority is a slow process
    • how do search engines work
    • crawlers
      Interpretation
      database
      webserver
      servers
    • crawlers
    • find new websites through links
      frisomat.com => frisomat.fr
    • check up on known websites
    • interpretation servers
    • give webpages and websites scores
      pagerank, relevance
    • analyse the website and webpages
      structure , topics, keywords
    • database servers
    • store data from interpretation servers
    • match webpages with topics
    • store every word
      index the entire web
    • webservers
    • display the search box
    • interact with the database server
    • display the search results
    • content
    • content is king
    • users are the target audience
      bouncing visitors are useless visitors
    • create topic oriented pages
      target specific keywords
    • respect copywriting rules
      no keyword stuffing, scanable text
    • use lists
      easy to read, ranking factor
    • keywords
    • mention important words
      what solutions do my customers search for?
    • mind the keywords density
      again, users are the target audience
    • place your keywords
      title, description, alt-text, H1, ...
    • links
    • content related websites
    • popular websites
    • internal linking
      link keywords to specific pages
    • local SEO
    • webserver in target country
    • top level domain
      .be .fr .es .pt .de .nl .bg .hu .pl .ro .ru .sk .ua .co.uk
    • use placenames
      country, province, territory, city
    • Google Maps
    • search engine result page
    • title
      description
      URL
      result
    • Welcome to Frisomat | Frisomat Industrial buildings
      Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...
      http://www.frisomat.com/co/default.aspx
    • extension of your website
    • convince potential customers
      keywords, call-to-action
    • the title
    • Welcome to Frisomat | Frisomat Industrial buildings
    • the actual link people click on
    • name your product
      what can they find on the page
    • mention your brand
      use the SERP as a place for branding
    • Welcome to Frisomat | Frisomat Industrial buildings
    • Industrial buildings & steel constructions | Frisomat
    • the description
    • Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...
    • your 2 sentences sales pitch
      benefits, features
    • make it personal
    • use keywords
    • ask them to click
    • Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...
    • You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.
    • the URL
    • http://www.frisomat.com/co/default.aspx
    • name your pages correctly
    • use keywords
    • Industrial buildings & steel constructions | Frisomat
      You are looking for a steel building, personalized for your company and build within 48 hours? Take a look at our innovative industrial buildings.
      http://www.frisomat.com/co/default.aspx
    • another example
    • Aviation | Frisomat Industrial buildings
      Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...
      http://www.frisomat.com/co/Applications/Aviation/Default.aspx
    • Steel airplane & helicopter hangars | Frisomat
      Industrial buildings, Prefabricated buildings, Industrial hangars, Showrooms, Workshops, Aircraft hangars, Sport infrastructure, Contractor industrial ...
      http://www.frisomat.com/co/Applications/Aviation/Default.aspx
    • Steel airplane & helicopter hangars | Frisomat
      You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality.
      http://www.frisomat.com/co/Applications/Aviation/Default.aspx
    • Steel airplane & helicopter hangars | Frisomat
      You need a steel hangar for airplanes or helicopters? We offer a light but solid construction, fast delivery and building time, with a lifetime quality!
      http://www.frisomat.com/co/applications/aviation.aspx
    • Web Analytics
    • # visitors
    • # keyword combinations
    • non branded keywords
    • # conversions
    • thank you!