Simple Social Media

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Improve your online business presence. Follow this simple social media strategy. References Social Media Lamascape and the Conversation Prism. Touches on geographic listings but not Adwords.

Improve your online business presence. Follow this simple social media strategy. References Social Media Lamascape and the Conversation Prism. Touches on geographic listings but not Adwords.

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  • 1. Improving your Online Business Presence
  • 2. Social Lamascape
  • 3. Social Media Conversation Prism
  • 4. Since every business is different there is not one combination of social networks or online marketing initiatives that is right for everyone. For now, you should at least look at these: 1. Google’s Place for Business Listing 2. Facebook Brand Page 3. Yelp 4. LinkedIn
  • 5. Use the channels that highlight the appeal of your product or service. Identify which combination of touch points are most likely to help you reach your social media (and broader business) objectives. Be Authentic! See social media as more than a broadcasting channel
  • 6. 73% of all online activity is related to local content Reach millions of Google users for free 97% of consumers search for local businesses online – the easiest way to show up on Google Search and Maps. If you have a physical, bricks and mortar location …
  • 7. Largest social network in the world Facebook offers insights to help you track your efforts and page traffic. It’s a natural place to effortlessly keep in touch with people you already know (e.g. friends and employees). If your business has a social side or if that’s what you’re looking to build …
  • 8. A professional Yelp page reinforce credible brand image through positive reviews. Encourage brand ambassadors who can be more powerful than any promotion that you run If you’re a bricks and mortar product or service provider…
  • 9. When people search for you using Google, your LinkedIn profile will most likely be the first page that comes up. Use LinkedIn as a social CRM (Customer Relationship Manager) By creating a company page you can increase your companies reach and can gain insight through page analytics. If you’re a professional service provider…
  • 10. Once you’ve chosen your social channels, use the applicable social objects (e.g. images, videos, articles, resources, etc.) and communication style. At least 1/3 of adults post each week 78% of consumers trust peer recommendation while only 14% trust advertisements
  • 11. 1. Facebook 2. Twitter 3. LinkedIn 4. Yelp 5. Meetup 6. Foursquare 7. Slideshare 8. Pinterest 9. Instagram 10.YouTube 11.Google + 1. Google Places for Business (In no particular order)
  • 12. Use Mobile Apps to easily stay Connected across your social networks
  • 13. Roberto Lopez www.FuturoStudio.com Connect on: Facebook LinkedIn Sources: ContentMarketingInstitute.com 4 Steps to Strengthen your Social Media Channels Lumapartners.com LUMAscapes Mashable 10 Hot Social Networks to Watch TheNextWeb.com Reorganizing the social media landscape with the updated Conversation Prism