LinkedIn is the largest professional social
network online today with an astounding

and a targeted audience of business p...
Because of the like-minded “professional networking” nature of this
community, your communication style should be differen...
3

Networking
Channels

Profile
Groups

Company
Page
1. Complete your profile & spice it up!
2. Focus on keywords (skills, services) you would like to be associated with

3. R...
(similar to a resume)
Include Full Name and upload a professional
Image
Create a Compelling Headline
Add Work History – Yo...
Optimize y our profile by incorporating your desired keywords
Into 5 main sections.
1. Create a Compelling Headline
2. Add...
Recommendations can go a long way in helping fortify your online
reputation. A solid recommendation can change someone els...
If you have a website to add, select ”other” in the
dropdown menu and customize its name to make it more
interesting & inc...
Customize your URL to reflect your name
(instead of random numbers)

This will improve page rank on major search engines
The more direct connections you have, the larger your overall
Network will be, creating more business opportunities.
• Ins...
Connect with Decision Makers
• Identify decision makers through search
• Find a connection and ask for an introduction
 F...
Importance of Groups
• You can use groups to foster discussion, spread your message and
connect with key people.
• From a ...
Reasons to Create Groups (You can create a max of 10)
•

To establish yourself as an expert in the field start a group (ba...
Two reasons your company should have a
Company Page.

For every employee or person connected to
your company every person ...
Starting your own Company Page
•
•

Include Basic Information
Include Products/Services

To start your own Company page se...
Determine whether or not your internet marketing efforts are worth
your time.
You can Export Emails, first and last names
Use the LinkedIn Mobile App to
easily participate on LinkedIn

Look through the library of application
to see what else wo...
Roberto Lopez
www.FuturoStudio.com

Connect on LinkedIn

Sources:
Linkedin.com Best Practices, Global Membership February ...
Create Your Path To Success
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Create Your Path To Success

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How to Network and grow your professional network on LinkedIn - From optimizing your LinkedIn profile to basic LinkedIn networking strategies/techniques.
Think of LinkedIn as a 24/7 networking event.

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Create Your Path To Success

  1. 1. LinkedIn is the largest professional social network online today with an astounding and a targeted audience of business professionals.
  2. 2. Because of the like-minded “professional networking” nature of this community, your communication style should be different than on other social networks – you should have a business mindset when using LinkedIn. Your content should be geared toward cultivating and advancing business partnerships. Join Discussions Answer Questions Provide Resources Deliver Value
  3. 3. 3 Networking Channels Profile Groups Company Page
  4. 4. 1. Complete your profile & spice it up! 2. Focus on keywords (skills, services) you would like to be associated with 3. Recommend Others 4. Make a call to action to your websites 5. Customize your LinkedIn URL (for SEO) 6. Connect with everyone (especially decision makers) 7. Leverage and/or create your own groups 8. Start a company page 9. Export emails for email campaigns 10. Use LinkedIn applications to engage and participate
  5. 5. (similar to a resume) Include Full Name and upload a professional Image Create a Compelling Headline Add Work History – Your current position and at least two past positions Let your personality and creativity shine! Use slides, stories, video, etc., to quickly tell others who you are, what you’re all about and how you can help them
  6. 6. Optimize y our profile by incorporating your desired keywords Into 5 main sections. 1. Create a Compelling Headline 2. Add Work History – Your current position and at least two past positions. 3. If you can, connect your past work experience with your current field. 4. Complete the “Summary” section • Describe who you are and how you help people 5. Add Your Skills When you’re done, search for your keywords, see what the Person in 1st place is doing to improve your own ranking.
  7. 7. Recommendations can go a long way in helping fortify your online reputation. A solid recommendation can change someone else’s life by setting them up with future opportunities. Recommend others you believe are exemplary in their jobs and chances are they will reciprocate, but don’t expect a recommendation in return. (You will need at least three in order for LinkedIn to label your profile “completed”.) Endorse others for their skills & expertise.
  8. 8. If you have a website to add, select ”other” in the dropdown menu and customize its name to make it more interesting & increase its click through rate. Use “Smart Marketing Professional” Instead of “My Website”.
  9. 9. Customize your URL to reflect your name (instead of random numbers) This will improve page rank on major search engines
  10. 10. The more direct connections you have, the larger your overall Network will be, creating more business opportunities. • Instead of being selective, start connecting with more contacts and help them connect with each other. • Connect with current contacts, previous colleagues and classmates The Join Groups Strategy • Focus on groups that will put you in touch with other experts in your industry. • Creatively join groups that are outside of your industry that might help you grow your business.
  11. 11. Connect with Decision Makers • Identify decision makers through search • Find a connection and ask for an introduction  Find 3 Commonalities to use for the introduction 1. People you are both connected to 2. Your Industry, Your Business 3. Common Interest (Location, Education, etc)  Ask about their success OR themselves – try to build a real relationship before talking about your needs.
  12. 12. Importance of Groups • You can use groups to foster discussion, spread your message and connect with key people. • From a marketing perspective, groups are a highly targeted network (database) that you can reach out to FOR FREE
  13. 13. Reasons to Create Groups (You can create a max of 10) • To establish yourself as an expert in the field start a group (based on your niche) – as the owner of a group you are perceived to be an expert in that group Most important field to keep in mind when creating a group • The groups name should be a niche community Grow the Groups • Promote by sending invitations to key people.
  14. 14. Two reasons your company should have a Company Page. For every employee or person connected to your company every person connected to that profile expands your Company Reach. LinkedIn allows you to narrow your offerings to build Product/Service Awareness and allows you to see how many connections recommend each product or service.
  15. 15. Starting your own Company Page • • Include Basic Information Include Products/Services To start your own Company page select Interest/Companies/Following
  16. 16. Determine whether or not your internet marketing efforts are worth your time.
  17. 17. You can Export Emails, first and last names
  18. 18. Use the LinkedIn Mobile App to easily participate on LinkedIn Look through the library of application to see what else works for you Use LinkedIn widgets on your website to make it easier for people to share
  19. 19. Roberto Lopez www.FuturoStudio.com Connect on LinkedIn Sources: Linkedin.com Best Practices, Global Membership February 2014 Mashable.com Linkedin Marketing, Reid Hoffman TED, Linkedin Boot Camp Mindflash.com Lewishowes.com (Lewis Howes Author of Linkedworking) Bluelinery.com

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