E-rehab’s Internet Marketing Strategy for PT Private Practices

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E-rehab’s Internet Marketing Strategy for PT Private Practices …

E-rehab’s Internet Marketing Strategy for PT Private Practices

David Straight, PT, President of E-rehab will answer:

1. WHY is an Internet marketing strategy so important for PT private practices to take advantage of?
2. WHAT is an Internet marketing strategy by definition?
3. HOW does an Internet marketing work in a step-by-step process?
4. WHAT are the 3 keys to success with Internet marketing
5. WHAT are the 3 most common barriers that practice owners face
6. WHAT one thing can a practice owner do right now to get started on the pathway to success
7. WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in 30 days, 90 days, 1 year?

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  • Thank you Chris for putting together this presentationAlso would like to thank Dave Macolino of Billing Dynamix and Dr. Yuval from Verical for the opportunity to speak with you today
  • Marketing is defined by the American Marketing Association [AMA] as "the activity, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  • A great and attractive website – in a service business people judge your quality of service by the physical image or evidence
  • Search EnginesUnlike old school advertising where you blanket your audience and hope for a bite, today it’s about being found on the search enginesThese are prequalified people looking for youComparison shoppers looking for the best, convenience, what they want when they want it
  • 325 million using FacebookTwitter is the fastest growing communications mediumThere are viral strategies that can be applied to keep your name and service offerings in front of your community
  • Pew InternetDeloitte Patient Consumer studies
  • 30 days: system just about ready 90 days: strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up1 year: 2-3 new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader

Transcript

  • 1. Why you need an internet marketing strategy for your private practice…
    David Straight, PT
    Owner, E-rehab, LLC
    www.e-rehab.com
  • 2.
    • Decreased reimbursement
    • 3. Increased competition
    • 4. It’s the way society communicates
    • 5. It facilitates relationships
    Why have an NET Marketing Strategy
  • 6. Patients and physicians will always refer friends and clients to the therapist they know,like, and trust.
  • 7. What is a NET Marketing Strategy?
    • Marketing is defined by the American Marketing Association [AMA]
    • 8. Overall premise – identify, build, maintain relationships in order to generate referrals and serve our communities
    • 9. Use this awesome multiplier, the Internet, to help us accomplish this goal.
    • Very time intensive and expensive process.
    • 10. You must have a SYSTEM.
    Why is this so hard?
  • 11. The most Successful Businesses use Systems
  • 14. Websites – You have 50 Milliseconds
  • 15. E-mail Newsletter
    Branded
    Personalized
    Signature
    Physical Address
    - 98% would refer their friends or family
    - 96%received treatment from the same physical therapist every visit.
    - 76% received their first treatment in less than 48 hours
    Paperwork
    Link
    Dave,
    Services
    HIPAA
    Warning
    Research your diagnosis:
    Low back
    Neck Pain
    Shoulder
    Hip
    Knee
    Ankle
    Refer a
    friend
    Unsubscribe
    Privacy Notice
    Map Link
  • 16. Search engines
  • 17. Social Media-blogs, FB, Twitter
  • 18.
    • Realize your market wants to communicate with you using the Internet
    • 19. Make it a system and not a transaction
    • 20. Find an expert to help you
    Three Keys to Success
  • 21.
    • “It’s too expensive”
    • 22. “I don’t have time”
    • 23. “I don’t believe it works”
    Three Common Barriers
  • 24. E-rehab's Advantages
    Price
    Number #1 & only work with PTPPs
    Experience – here every day to help you
    Commitment to the Profession
  • 25. WHAT IF our listeners utilized the strategies you are teaching us about Internet marketing, what would their live be like in…
    • 30 days - system just about ready
    • 26. 90 days - strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up strategy in place, automated newsletters going out to most of your patients, start showing up on the search engines, Facebook and Twitter accounts ramping up
    • 27. 1 year - 2-3 new referrals, better customer service, more repeat and word of mouth, recognized in your electronic community as the information leader
    • Contact me Right Now!
    • 28. David Straight, PT
    • 29. 1-800-468-5161 x 1101
    • 30. dave@e-rehab.com
    • 31. www.e-rehab.com
    WHAT one thing can a practice owner do right now to get started on the pathway to success