Relationship Building and Lead Generation via Social Media Presented to the  National Kitchen & Bath Association June 23, ...
Social Media Networking and Inbound Marketing Overview <ul><li>Is Social Media a Fad? </li></ul>
Inbound Marketing  A New Media Landscape <ul><li>Traditional Media Channels – Outbound </li></ul><ul><ul><li>Direct Mail, ...
Benefits of Social Media <ul><li>Segmentation/Scalability </li></ul><ul><ul><li>Customize contact based on industry, demog...
Benefits of Social Media <ul><li>Measurability </li></ul><ul><ul><li>Ability to Measure at each stage of the sales funnel ...
Applying Social Media to YOUR Business Model  <ul><li>B2B vs. B2C </li></ul><ul><ul><li>B2B firms utilize Branding and Sub...
Social Media Networks <ul><li>Facebook:  Be a Voice to the Public and Promote </li></ul><ul><li>Twitter :  Contribute to t...
Online Network Sites Facebook and LinkedIn <ul><li>Facebook… 400 million active users  </li></ul><ul><ul><li>Most effectiv...
Content Syndicators Twitter, YouTube, Blogs, RSS <ul><li>Twitter… attracts 180 million monthly unique visitors </li></ul><...
Successful Social Networking  Goals and Guidelines <ul><li>1) ATTRACT VISITORS </li></ul><ul><li>Optimize for search and n...
Attract Visitors (Traffic) Search Engines, Content, Info Sharing <ul><li>SEO consists of targeting a strategically-selecte...
Attract Visitors (Traffic)  The New Yellow Pages <ul><li>The web is the equivalent of a ‘Digital Yellow Pages’ </li></ul><...
Attract Visitors (Traffic)  Local Search Marketing Tools <ul><li>Popular Local Online Resources </li></ul><ul><ul><li>Goog...
Convert Visitors Newsletters, Landing Pages, Graphics <ul><li>Optimizing Conversion Rates </li></ul><ul><ul><li>Use effect...
Retain and Grow  Voice, Content, Responsiveness   <ul><li>Consistency is key to building subscribers </li></ul><ul><ul><li...
Measure and Optimize Social Media Monitoring <ul><li>What is Social Media Monitoring? </li></ul><ul><ul><li>Monitor your c...
Measure and Optimize Monitoring Tactics and Tools <ul><li>Measure Audience  </li></ul><ul><ul><li>FOLLOWER: Followers, fan...
Social Media Networks A Few Quick Tips and Useful Links <ul><li>Facebook </li></ul><ul><ul><li>Add images, links, videos, ...
Social Media Networks A Few Quick Tips and Useful Links <ul><li>YouTube:  YouTube for Business from PC World </li></ul><ul...
Facebook Success  <ul><li>The Trend Appliances </li></ul><ul><ul><li>167 ‘likes’; Louisville-based </li></ul></ul><ul><ul>...
LinkedIn Success <ul><li>Join Groups </li></ul><ul><ul><li>IIDA  - International Interior Design Association  </li></ul></...
Twitter Success <ul><li>Examples of Good Follower Interaction, Unobtrusive Company Promotion, Valuable Industry Contributi...
YouTube Success <ul><li>Generate Subscribers: Create a YouTube Channel </li></ul><ul><ul><li>Susan Berry Design-Home Desig...
Blog/RSS Success <ul><li>Subscribe to Valuable Feeds </li></ul><ul><ul><li>Houzz.com </li></ul></ul><ul><ul><li>The Kitche...
Concluding Thoughts <ul><li>Social Media and Inbound Marketing hold advantages over traditional outbound approaches:  SEGM...
Thank You! <ul><li>SPECIAL OFFERS FOR NKBA MEMBERS </li></ul><ul><li>Free Follow-Up 30 Minute Consultation before July 31 ...
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NKBA Relationship Building and Lead Generation via Social Media

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The Internet is becoming the go-to source for consumer research and information-gathering and businesses are learning to use social networks to capture leads online. The most popular social media channels today are digital equivalents of traditional sales and marketing institutions.

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Transcript of "NKBA Relationship Building and Lead Generation via Social Media"

  1. 1. Relationship Building and Lead Generation via Social Media Presented to the National Kitchen & Bath Association June 23, 2010 Presented by Dan Dixon Owner, Web Reach Consulting
  2. 2. Social Media Networking and Inbound Marketing Overview <ul><li>Is Social Media a Fad? </li></ul>
  3. 3. Inbound Marketing A New Media Landscape <ul><li>Traditional Media Channels – Outbound </li></ul><ul><ul><li>Direct Mail, Radio/TV, Telemarketing </li></ul></ul><ul><ul><li>‘ Hammer’ approach – PUSH out to market </li></ul></ul><ul><ul><li>Intrusive in an information-rich society </li></ul></ul><ul><li>New Media Channels – Inbound </li></ul><ul><ul><li>Social Media, Search Engines, YouTube, Websites </li></ul></ul><ul><ul><li>‘ Magnet’ approach – PULL by illustrating value/niche </li></ul></ul><ul><ul><li>Establish trust and reputability, subscribership </li></ul></ul>VS. Traditional Marketing Approach Inbound/New Media -- Information-Rich
  4. 4. Benefits of Social Media <ul><li>Segmentation/Scalability </li></ul><ul><ul><li>Customize contact based on industry, demographic </li></ul></ul><ul><ul><li>Scale campaigns based on segments; control costs </li></ul></ul><ul><li>Value </li></ul><ul><ul><li>Inbound marketing solicits a qualified audience </li></ul></ul><ul><ul><li>Lower cost and higher conversion rates </li></ul></ul><ul><li>A New Strategic Front </li></ul><ul><ul><li>The Internet and social media provides the opportunity to outshine competition </li></ul></ul><ul><ul><li>Entire industries are available for innovative firms to reach the next generation of business owners </li></ul></ul>
  5. 5. Benefits of Social Media <ul><li>Measurability </li></ul><ul><ul><li>Ability to Measure at each stage of the sales funnel </li></ul></ul><ul><ul><ul><li>Prospect – Traffic, search ranks </li></ul></ul></ul><ul><ul><ul><li>Lead Generation – Conversion rates </li></ul></ul></ul><ul><ul><ul><li>Lead Nurturing – Subscribers, followers </li></ul></ul></ul><ul><ul><ul><li>Close – eCommerce, lead monitoring </li></ul></ul></ul><ul><ul><li>Free Tools </li></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><ul><li>URL Shorteners such as Bit.Ly </li></ul></ul></ul><ul><ul><ul><li>Social Media Clients </li></ul></ul></ul><ul><ul><ul><li>Real Time, On-Page Behavior, Demographics </li></ul></ul></ul><ul><ul><ul><li>Many More </li></ul></ul></ul>
  6. 6. Applying Social Media to YOUR Business Model <ul><li>B2B vs. B2C </li></ul><ul><ul><li>B2B firms utilize Branding and Subscribership to Provide Customer Service, Build Word of Mouth, and Network Online </li></ul></ul><ul><ul><li>B2C firms use these techniques, and more search marketing. </li></ul></ul><ul><li>Services vs. Products </li></ul><ul><ul><li>Service Providers: Discuss and Provide Value </li></ul></ul><ul><ul><ul><li>Professional: Segment and get involved to build reputability </li></ul></ul></ul><ul><ul><ul><li>Industrial: Build presence and use cases, videos, articles </li></ul></ul></ul><ul><ul><li>Producers: Build subscribership, monitor word of mouth </li></ul></ul><ul><li>National vs. Regional </li></ul><ul><ul><li>National: Maintain brand, provide service, collaborate in industry </li></ul></ul><ul><ul><li>Local/Regional: Build word of mouth, network, establish credibility </li></ul></ul>
  7. 7. Social Media Networks <ul><li>Facebook: Be a Voice to the Public and Promote </li></ul><ul><li>Twitter : Contribute to the Industry Pulse </li></ul><ul><li>LinkedIn : Grow Your Network and Credibility </li></ul><ul><li>YouTube : Show Products/Services and Learn </li></ul><ul><li>Blog/RSS : Build Funnel with Valuable Information </li></ul>
  8. 8. Online Network Sites Facebook and LinkedIn <ul><li>Facebook… 400 million active users </li></ul><ul><ul><li>Most effective as a B2C application </li></ul></ul><ul><ul><li>Create business page and grow your fans via interaction and by posting engaging content </li></ul></ul><ul><ul><li>Post content relevant to the general population </li></ul></ul><ul><ul><li>Company testimonials, portfolios, case studies </li></ul></ul><ul><li>LinkedIn… 50% are Business Decision Makers </li></ul><ul><ul><li>Most effective as a B2B medium </li></ul></ul><ul><ul><li>Create a page for your business and answer questions relevant to your industry </li></ul></ul><ul><ul><li>Network for leads with individuals you may have lost contact with and as a meeting follow-up </li></ul></ul><ul><ul><li>Establish credibility by answering questions and contributing to networking group discussions </li></ul></ul>
  9. 9. Content Syndicators Twitter, YouTube, Blogs, RSS <ul><li>Twitter… attracts 180 million monthly unique visitors </li></ul><ul><ul><li>Participate: Follow others, respond to contact, retweet </li></ul></ul><ul><ul><li>Discover tips, links, trends from industry members </li></ul></ul><ul><li>YouTube… is the second most-used search engine </li></ul><ul><ul><li>Producing videos is inexpensive way to build exposure </li></ul></ul><ul><ul><li>Create a channel for how-to’s, testimonials, demos, education </li></ul></ul><ul><li>Blogging…  53.3% of the blogging population is age 21-35 </li></ul><ul><ul><li>Create a free blog with Wordpress or Blogger </li></ul></ul><ul><ul><li>Establish reputability and maintain rapport with constituents </li></ul></ul><ul><ul><li>Builds web traffic and links and ultimately generates leads </li></ul></ul><ul><li>RSS Feeds… HowStuffWorks.com: 160,000 subscribers </li></ul><ul><ul><li>Feed blog content or subscribe to others feeds </li></ul></ul><ul><ul><li>Google Reader is a free online feed reader </li></ul></ul>
  10. 10. Successful Social Networking Goals and Guidelines <ul><li>1) ATTRACT VISITORS </li></ul><ul><li>Optimize for search and network for leads by collaborating in the industry, delivering relevant & valuable info </li></ul><ul><li>2) CONVERT VISITORS </li></ul><ul><li>Promote, and use concise language, usable design interface, and effective capture forms & graphics </li></ul><ul><li>3) RETAIN & GROW CUSTOMERS </li></ul><ul><li>Maintain subscribership by providing useful and engaging content & being communicative and consistent </li></ul><ul><li>4) MEASURE & OPTIMIZE </li></ul><ul><li>Monitor performance via free tools that report traffic, visitor data, and can help improve conversion rates </li></ul>
  11. 11. Attract Visitors (Traffic) Search Engines, Content, Info Sharing <ul><li>SEO consists of targeting a strategically-selected </li></ul><ul><li>list of keywords for positioning in search results </li></ul><ul><ul><li>Performance based on compliance, content, relevance </li></ul></ul><ul><ul><li>SEO is less expensive and returns higher ROI than PPC </li></ul></ul><ul><ul><ul><li>Pay-Per-Click consists of placing bids on keywords </li></ul></ul></ul><ul><ul><ul><li>PPC campaigns better for companies with large budgets </li></ul></ul></ul><ul><li>Content Distribution & Information Sharing </li></ul><ul><ul><li>Online PR and industry articles can be distributed online </li></ul></ul><ul><ul><li>Use Blogging/RSS, Social Bookmarking for info-sharing </li></ul></ul><ul><ul><li>Newsletter signups & Social Media shares build presence </li></ul></ul>
  12. 12. Attract Visitors (Traffic) The New Yellow Pages <ul><li>The web is the equivalent of a ‘Digital Yellow Pages’ </li></ul><ul><ul><li>Over 80% of online adults perform product research on the web* </li></ul></ul><ul><ul><li>Of an estimated $368 billion collective marketing budget for 2010* </li></ul></ul><ul><ul><ul><li>Advertisers to spend 32.5% on Digital advertisements </li></ul></ul></ul><ul><ul><ul><li>Only 30.3% on Print — the first time digital would outsell print </li></ul></ul></ul><ul><ul><li>32% of Americans have used a cell phone…to access the internet* </li></ul></ul><ul><li>Local Listings can be used to </li></ul><ul><ul><li>Attract customers in your area </li></ul></ul><ul><ul><li>Promote and motivate site visits </li></ul></ul><ul><ul><li>Monitor customer reviews </li></ul></ul><ul><li>Listing pages are highly visible </li></ul><ul><ul><li>Listing pages often show up on search engine results pages </li></ul></ul><ul><ul><li>Google Maps data is now integrated into regular search results </li></ul></ul>*Statistical Sources:
  13. 13. Attract Visitors (Traffic) Local Search Marketing Tools <ul><li>Popular Local Online Resources </li></ul><ul><ul><li>Google, Bing, and Yahoo each offer free, owner-managed Local Listings as part of Maps </li></ul></ul><ul><ul><li>Other sites such as Local.com, Merchant Circle & ZoomInfo provide business info and reviews </li></ul></ul><ul><li>Handheld Apps and Geo-Targeting </li></ul><ul><ul><li>Local-Social apps such as FourSquare are the latest buzz in the online industry </li></ul></ul><ul><ul><ul><li>Handheld apps use Geo-Targeting to locate you </li></ul></ul></ul><ul><ul><ul><li>Users check-in and compete for Mayorship </li></ul></ul></ul><ul><ul><li>Other handheld Geo-Targeting sites like Yelp and MapQuest are becoming popular mobile apps </li></ul></ul>
  14. 14. Convert Visitors Newsletters, Landing Pages, Graphics <ul><li>Optimizing Conversion Rates </li></ul><ul><ul><li>Use effective calls to action, clear and concise marketing language, intuitive user interfaces </li></ul></ul><ul><ul><li>Consider feedback tools (Kampyle) and heat maps (CrazyEgg) </li></ul></ul><ul><ul><li>User Interface testing with the free Google Website Optimizer tool </li></ul></ul><ul><li>Newsletter Marketing </li></ul><ul><ul><li>Newsletters drive traffic to your site and social media outposts and provide a platform for promotion </li></ul></ul><ul><ul><li>Newsletter marketing tools limit spam issues, provide data, and provide easy template creation tools </li></ul></ul><ul><ul><li>Mad Mimi is a new and simple tool that is less expensive than the more popular Constant Contact </li></ul></ul>
  15. 15. Retain and Grow Voice, Content, Responsiveness <ul><li>Consistency is key to building subscribers </li></ul><ul><ul><li>VOICE: Use similar tones; show some personality </li></ul></ul><ul><ul><li>CONTENT: Produce content around a theme and a </li></ul></ul><ul><ul><li>regular posting timeframe; use share buttons </li></ul></ul><ul><ul><li>RESPONSIVENESS: Be responsive; to customers </li></ul></ul><ul><ul><li>& your digital network; thank new subscribers/followers </li></ul></ul><ul><li>Advantages of URL Shorteners & Social Media Clients </li></ul><ul><ul><li>URL Shorteners like Bit.Ly and Ow.Ly make it easier to post long links and also provide click-tracking for success measurement </li></ul></ul><ul><ul><li>Social Media clients like Hoot Suite and Gist are free tools that post on multiple sites and help you manage campaigns </li></ul></ul><ul><ul><li>Free Twitter clients like Tweet Deck help you stay up to date on Twitter throughout the day via a dashboard interface </li></ul></ul>
  16. 16. Measure and Optimize Social Media Monitoring <ul><li>What is Social Media Monitoring? </li></ul><ul><ul><li>Monitor your company via keyword-based feeds, product/service review sites, local listings </li></ul></ul><ul><ul><li>Respond to logical and fair criticism in a </li></ul></ul><ul><ul><li>respectful manner, as with any customer </li></ul></ul><ul><ul><li>Share positive feedback and reward with follows </li></ul></ul><ul><li>Tools for Social Media Monitoring </li></ul><ul><ul><li>Google Reader can be used to set up feeds based on web pages where your company name is referenced </li></ul></ul><ul><ul><li>ChartBeat and other analytics tools have social media monitoring built into their interface </li></ul></ul>
  17. 17. Measure and Optimize Monitoring Tactics and Tools <ul><li>Measure Audience </li></ul><ul><ul><li>FOLLOWER: Followers, fans, connections </li></ul></ul><ul><ul><li>SUBSCRIBER: Newsletter, feeds, bookmarks </li></ul></ul><ul><ul><li>SEGMENTS: Regions, demographics, repeat visitors </li></ul></ul><ul><li>Measure Effectiveness </li></ul><ul><ul><li>PARTICIPATION: Likes, comments, shares, retweets </li></ul></ul><ul><ul><li>LINK QUALITY: Number of links, other references </li></ul></ul><ul><li>Site Traffic and Analytics </li></ul><ul><ul><li>GOOGLE ANALYTICS reports bounce rate, entry </li></ul></ul><ul><ul><li>& exit pages, etc; simply drop a file on your server </li></ul></ul><ul><ul><li>Measure and compare SITE TRAFFIC </li></ul></ul><ul><li>Conversions and Online Behavior </li></ul><ul><ul><li>Measure lead quantity, close rate, ROI </li></ul></ul><ul><ul><li>Advanced analytics tools provide additional data </li></ul></ul>
  18. 18. Social Media Networks A Few Quick Tips and Useful Links <ul><li>Facebook </li></ul><ul><ul><li>Add images, links, videos, favorite pages -- before publishing </li></ul></ul><ul><ul><li>Avoid long or too frequent posting; images increase engagement </li></ul></ul><ul><ul><li>Publishing a Facebook Page ( Slideshare ) </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Listen, contribute, and generally be friendly </li></ul></ul><ul><ul><li>Minimize promotion, acknowledge sources </li></ul></ul><ul><ul><li>Good Tweet vs Bad Tweet ( Slideshare ) </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Form a group and join others’ from your industry and region </li></ul></ul><ul><ul><li>Contribute, and create group topics that encourage contribution </li></ul></ul><ul><ul><li>LinkedIn Best Practices Advice </li></ul></ul>
  19. 19. Social Media Networks A Few Quick Tips and Useful Links <ul><li>YouTube: YouTube for Business from PC World </li></ul><ul><ul><li>Create a channel and subscribe to others’ </li></ul></ul><ul><ul><li>Create and syndicate useful videos </li></ul></ul><ul><li>Blogging: Tips for Writing Engaging Blog Content </li></ul><ul><ul><li>Provide engaging and valuable content to the industry </li></ul></ul><ul><ul><li>Syndicate via RSS: your content to others and vice-versa </li></ul></ul><ul><li>RSS: Michael Gray on using Google Alerts & Feed Reader </li></ul><ul><ul><li>Subscribe to feeds to monitor company, provide service </li></ul></ul><ul><ul><li>Use a feed reader to keep up with industry or jobs on CraigsList </li></ul></ul>+ =
  20. 20. Facebook Success <ul><li>The Trend Appliances </li></ul><ul><ul><li>167 ‘likes’; Louisville-based </li></ul></ul><ul><ul><li>Great page, event publicity </li></ul></ul><ul><li>Creekside Cabinet & Design </li></ul><ul><ul><li>120 ‘likes’, Locally-owned </li></ul></ul><ul><ul><li>Good rapport with user base </li></ul></ul><ul><li>Luckett & Farley </li></ul><ul><ul><li>339 ‘likes’; Louisville-based </li></ul></ul><ul><ul><li>Good use of company promotion </li></ul></ul><ul><li>Master Kitchen Bath Designer </li></ul><ul><ul><li>105 ‘likes’, Atlanta-based </li></ul></ul><ul><ul><li>New page, growing rapport </li></ul></ul><ul><li>General Electric </li></ul><ul><ul><li>105 ‘likes’; dozens of posts per day </li></ul></ul><ul><ul><li>Great corporate brand-building </li></ul></ul>
  21. 21. LinkedIn Success <ul><li>Join Groups </li></ul><ul><ul><li>IIDA - International Interior Design Association </li></ul></ul><ul><ul><li>ASID -  American Society of Interior Designers </li></ul></ul><ul><ul><li>Kitchen and Bath Industry News </li></ul></ul><ul><ul><li>Design and Construction Network </li></ul></ul><ul><ul><li>The InteriorsHub Forum </li></ul></ul><ul><ul><li>GREEN DESIGN PROS </li></ul></ul><ul><li>Form Groups </li></ul><ul><ul><li>Wood & Kitchen Cabinet Manufacturing Group </li></ul></ul><ul><ul><li>Kitchen and Bath Style </li></ul></ul><ul><ul><li>Luxury Bathroom Professionals </li></ul></ul><ul><ul><li>FASHIONISTA CAFÉ </li></ul></ul><ul><ul><li>C2 Design|Architecture : Construction & Real Estate Networking </li></ul></ul><ul><li>Post and Answer Questions, Comment, Collaborate </li></ul><ul><li>Contribute to Group Discussion Topics </li></ul>
  22. 22. Twitter Success <ul><li>Examples of Good Follower Interaction, Unobtrusive Company Promotion, Valuable Industry Contributions </li></ul><ul><ul><li>TLarsenDesign </li></ul></ul><ul><ul><li>CiaoInteriors </li></ul></ul><ul><ul><li>Paul_Anater </li></ul></ul><ul><ul><li>DanzeFaucets </li></ul></ul><ul><li>Twitter for Small Business </li></ul><ul><ul><li>Featheryournest </li></ul></ul><ul><li>Twitter for Manufacturers </li></ul><ul><ul><li>ThermadorHome </li></ul></ul><ul><li>A Negative Example </li></ul><ul><ul><li>wetsalad </li></ul></ul>
  23. 23. YouTube Success <ul><li>Generate Subscribers: Create a YouTube Channel </li></ul><ul><ul><li>Susan Berry Design-Home Design </li></ul></ul><ul><ul><ul><li>8,375 Channel Views in 2 ½ years </li></ul></ul></ul><ul><ul><ul><li>281 Subscribers </li></ul></ul></ul><ul><ul><li>HomeDesigning.com </li></ul></ul><ul><ul><ul><li>5,330 Channel views in 1 ¾ years </li></ul></ul></ul><ul><ul><ul><li>397 Subscribers </li></ul></ul></ul><ul><li>Increase Exposure with Video </li></ul><ul><ul><li>Document a Remodel </li></ul></ul><ul><ul><ul><li>From CherylShtuff : 10,073 Views </li></ul></ul></ul><ul><ul><li>Company Promotion </li></ul></ul><ul><ul><ul><li>From WallHuggers : 17,974 Views </li></ul></ul></ul><ul><ul><li>Provide Tips/Guides/How-To’s </li></ul></ul><ul><ul><ul><li>From betterpaths : 33,847 Views </li></ul></ul></ul>
  24. 24. Blog/RSS Success <ul><li>Subscribe to Valuable Feeds </li></ul><ul><ul><li>Houzz.com </li></ul></ul><ul><ul><li>The Kitchen Designer </li></ul></ul><ul><ul><li>DigsDigs </li></ul></ul><ul><li>Syndicate For Your Visitors </li></ul><ul><ul><li>Ask the Builder </li></ul></ul><ul><ul><li>Design*Sponge </li></ul></ul><ul><ul><li>DorNob </li></ul></ul><ul><li>Create a Blog & Contribute </li></ul><ul><ul><li>KitchenandResidentialDesign.com </li></ul></ul><ul><ul><li>ApartmentTherapyChicago.com </li></ul></ul><ul><ul><li>Build LLC </li></ul></ul>
  25. 25. Concluding Thoughts <ul><li>Social Media and Inbound Marketing hold advantages over traditional outbound approaches: SEGMENTATION, VALUE, MEASURABILITY </li></ul><ul><li>The Internet is the go-to source for consumer research and information-gathering, a NEW STRATEGIC FRONT for businesses to take advantage of </li></ul><ul><li>Facebook is the SOCIAL SCENE , LinkedIn the BUSINESS EVENT , Twitter the WATER COOLER , Blog the MEDIA , and YouTube the TV/MOVIES </li></ul><ul><li>Local Search is growing – use free tools to optimize your listings and consider whether geo-targetting will help your LOCAL/REGIONAL PRESENCE </li></ul><ul><li>Create a PLAN FOR YOUR BUSINESS type, customer base, and expertise, and use a few of the many FREE ONLINE TOOLS to increase efficiency </li></ul><ul><li>CONTRIBUTE, COLLABORATE AND MEASURE to maximize traffic, lead generation, sales, and service; BE CONSISTENT & RESPONSIVE </li></ul>
  26. 26. Thank You! <ul><li>SPECIAL OFFERS FOR NKBA MEMBERS </li></ul><ul><li>Free Follow-Up 30 Minute Consultation before July 31 st </li></ul><ul><li>Local Search Service at 25% off ($225) </li></ul><ul><li>10% off Web Development Rates for First Project </li></ul><ul><li>Contact Web Reach Any Time for a Free SEO Analysis </li></ul>Dan Dixon Web Reach Consulting (502) 708-2710 [email_address] Web: web- reach.com Blog: Marketspace Segments Twitter: @ web_reach

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