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IHS - Global Mobile Advertising Revenue 2013 The State of Mobile Advertising Around the World

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IHS(ihs) Global Mobile Advertising Revenue 2013 …

IHS(ihs) Global Mobile Advertising Revenue 2013
The State of Mobile Advertising Around the
World

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  • 1. Information | Analytics | Expertise © 2014 IHS / ALL RIGHTS RESERVED Global Mobile Advertising Revenue 2013 The State of Mobile Advertising Around the World AUGUST 2014
  • 2. © 2014 IHS Global mobile advertising revenue nearly doubled in 2013 | 2 € 7,584 € 14,563 € 0 € 2,000 € 4,000 € 6,000 € 8,000 € 10,000 € 12,000 € 14,000 € 16,000 2012 2013 Global mobile ad revenue (€m)* *All data in this presentation is in constant 2013 EUR. Constant exchange rates have been used in order to eliminate currency effects on the growth rate. +92.0%
  • 3. © 2014 IHS Display expands its share of mobile advertising as messaging faces pressure | 3 35.7% 41.5% 48.9% 48.9% 15.5% 9.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 Global mobile ad revenue by format messaging search display
  • 4. © 2014 IHS Mobile display advertising revenues more than doubles as growth outperformed other formats | 4 123% 92% 19% 0% 20% 40% 60% 80% 100% 120% 140% Display Search Messaging Mobile ad growth in 2013 by format (%) 2013 revenue gains over 2012 (€m) € 2,705 € 3,707 € 1,172 € 3,336 € 3,416 € 227 € 0 € 1,000 € 2,000 € 3,000 € 4,000 € 5,000 € 6,000 € 7,000 € 8,000 Display Search Messaging €6,041 €7,123 €1,399 2013 revenues 2013 additions 2012 revenue
  • 5. © 2014 IHS North America overtakes Asia-Pacific as largest mobile advertising market | 5 € 34 € 117 € 1,328 € 3,362 € 2,743 € 109 € 170 € 2,519 € 5,666 € 6,099 € 0 € 1,000 € 2,000 € 3,000 € 4,000 € 5,000 € 6,000 € 7,000 Latin America Middle East & Africa Europe Asia-Pacific North America 2012 2013 2012 vs 2013: Mobile ad revenues by region (€m)
  • 6. © 2014 IHS Share gains for all regions apart from Asia-Pacific and Middle East & Africa | 6 0.5% 1.5% 17.5% 36.2% 44.3% 2012 Latin America Middle-East and Africa Europe North America Asia-Pacific 0.7% 1.2% 17.3% 41.9% 38.9% 2013 Global mobile advertising revenue: share by region
  • 7. © 2014 IHS Asia-Pacific maintains marginal lead in mobile display advertising ahead of rapidly growing North American market | 7 € 7 € 28 € 438 € 903 € 1,327 € 28 € 45 € 990 € 2,466 € 2,512 € 0 € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 Latin America Middle East & Africa Europe North America Asia-Pacific 2013 2012 2012 vs 2013: Mobile display ad revenues by region (€m)
  • 8. © 2014 IHS Unchanged regional ranking in mobile search advertising | 8 € 6 € 27 € 780 € 1,361 € 1,532 € 27 € 47 € 1,368 € 2,435 € 3,247 € 0 € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 € 3,500 Latin America Middle East & Africa Europe Asia-Pacific North America 2013 2012 2012 vs 2013: Mobile search ad revenues by region (€m)
  • 9. © 2014 IHS Gap between smaller and larger mobile advertising regions is less pronounced in messaging | 9 € 21 € 61 € 110 € 307 € 670 € 54 € 78 € 161 € 386 € 723 € 0 € 100 € 200 € 300 € 400 € 500 € 600 € 700 € 800 Latin America Middle East & Africa Europe North America Asia-Pacific 2013 2012 Mobile messaging ad revenues 2012 vs 2013 (€m)
  • 10. © 2014 IHS Strong differences across format distribution globally | 10 44.3% 39.3% 40.4% 26.4% 26.2% 43.0% 54.3% 53.2% 27.5% 24.4% 12.7% 6.4% 6.3% 46.1% 49.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Asia-Pacific Europe North America Middle East and Africa Latin America Mobile ad revenue by format: regions display search messaging
  • 11. © 2014 IHS Latin American mobile display market grows 5x faster than market in Middle East and Africa | 11 57% 89% 126% 173% 288% 0% 50% 100% 150% 200% 250% 300% 350% Middle-East and Africa Asia-Pacific Europe North America Latin America Mobile display ad growth in 2013 by region
  • 12. © 2014 IHS Mobile search growth in Latin America decoupled from relatively homogenous growth in other regions | 12 71% 75% 79% 112% 354% 0% 50% 100% 150% 200% 250% 300% 350% 400% Middle-East and Africa Europe Asia-Pacific North America Latin America Mobile search ad growth in 2013 by region
  • 13. © 2014 IHS Maturity of messaging advertising evident in Asia Pacific, but format still commands triple-digit growth in Latin America | 13 7% 26% 28% 47% 152% 0% 20% 40% 60% 80% 100% 120% 140% 160% Asia-Pacific North America Middle-East and Africa Europe Latin America Mobile messaging ad growth in 2013 by region
  • 14. © 2014 IHS Thanks Contact: Alison Fennah, IAB Europe – fennah@iabeurope.eu Daniel Knapp, IHS – daniel.knapp@ihs.com 14 GLOBAL MOBILE ADEX – THE STATE OF MOBILE ADVERTISING AROUND THE WORLD @IABEurope IAB Europe www.iabeurope.eu Connect with IAB Europe:
  • 15. © 2014 IHS. No portion of this report may be reproduced, reused, or otherwise distributed in any form without prior written consent, with the exception of any internal client distribution as may be permitted in the license agreement between client and IHS. Content reproduced or redistributed with IHS permission must display IHS legal notices and attributions of authorship. The information contained herein is from sources considered reliable but its accuracy and completeness are not warranted, nor are the opinions and analyses which are based upon it, and to the extent permitted by law, IHS shall not be liable for any errors or omissions or any loss, damage or expense incurred by reliance on information or any statement contained herein. For more information, please contact IHS at customercare@ihs.com, +1 800 IHS CARE (from North American locations), or +44 (0) 1344 328 300 (from outside North America). All products, company names or other marks appearing in this publication are the trademarks and property of IHS or their respective owners. Americas: +1.800.IHS.CARE (+1.800.447.273); customercare@ihs.com Europe, Middle East, and Africa: +44.(0).1344.328.300; customer.support@ihs.com Asia and the Pacific Rim: +604.291.3600; supportapac@ihs.com Contact us