H&H Webranking Gcc Online Corporate Communication A

889 views

Published on

Presentation of what Online Corporate communication is and how it can help companies in their communication.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
889
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
59
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

H&H Webranking Gcc Online Corporate Communication A

  1. 1. Online Corporate Communication Dubai, October 7 2009 Staffan Lindgren
  2. 2. Why it is What it is important Online corporate communication What makes a good website? What it can do for your company 2009-10-08 | 2
  3. 3. More than the website Corporate website Communities Search engines (Onsite) (Offsite)
  4. 4. Everything online merges into the perception of your company Corporate website Communities Search engines (Onsite) (Offsite)
  5. 5. Requires a clear strategy Strategy Corporate website Communities Search engines (Onsite) (Offsite)
  6. 6. As well as thorough understanding Strategy Corporate website Communities Search engines (Onsite) (Offsite) Research
  7. 7. Challenging our need for control No control Control Corporate website Communities Search engines (Onsite) (Offsite)
  8. 8. Why is it important? 2009-10-08 | 8
  9. 9. To their Why is it important? familiy, friends and everyone About your company they know People talk 2009-10-08 | 9
  10. 10. People trust their family and friends 2009-10-08 | 10
  11. 11. Our audience is listening Q3, “What does it mean for the Company?” – a significantly increased demand for news and Daily average visits by analysts/ corporate content investors as measured by IP addresses 300 Q2 – as expected traffic to the site is slightly above average 250 200 7 day average hits 150 Momentum is maintained at above trend levels 100 Preparing for Q3. Traffic begins to raise in anticipation 50 08-07-01 08-08-05 08-09-02 08-10-07 08-11-04 What does this mean? The collapse of Lehman and the developing  A clear opportunity to build content financial crisis sees a consistent dip in traffic around financial results to corporate websites and a significant increase in numbers visiting news comment  The challenge – developing new and aggregation sites strategies to communicate effectively in periods of turmoil
  12. 12. Up to date information Q: How fast should the news flow on a corporate website (i.e. financial reports, press releases, webcasts etc.) be updated? Answers Number Share 1.In real time 195 62% 2.Within 3 minutes 62 20% 3.During the same day 35 11% 4.Within a week 8 3% 2009-10-08 | 12
  13. 13. Internet habits Q: How often are you connected to the Internet? Answers Number Share 1.Permanently online 256 82% 2.One or more times per day 52 17% 3.At least once a week 0 0% 4.Less often than once a week 1 0% 2009-10-08 | 13
  14. 14. Information on corporate websites Q: How often do you search for information on corporate websites? Answers Number Share 1.Several times per day 139 44% 2.Daily 88 28% 3.Weekly 58 19% 4.Monthly or less often 18 6% 2009-10-08 | 14
  15. 15. Mobile access Q: Do you access the Web with a mobile phone? Answers Number Share 1.Daily 48 15% 2.Weekly 50 16% 3.Monthly 18 6% 4.Never, although I have a cell phone with an internet browser 51 16% 5.Never, don’t use a cell phone with an internet browser 53 17% 2009-10-08 | 15
  16. 16. The corporate website is vital  THE primary source of corporate controlled content online  It has grown to accomodate communication with all stakeholders  Customers  Public  Employees  Shareholders  Suppliers  Etc  Platform for ALL your activities online to support your brand and business communication  Meet the expectations of your target groups 2009-10-08 | 16
  17. 17. What makes a good website? 2009-10-08 | 17
  18. 18. What makes a good website? • Amount and quality • Supporting the on text, images and brand functions on the and messages website • Design of • Updated and Content Design functionality relevant • The same design • Adapted to channel concept in all channels • Score in H&H Webranking User Experience • Labelling, • Support the business • Internal search Findability Message and engine communication strategy • Userfriendly navigation • Consistency in • Use of related information message • Online visibility in search • Transparency engines, flickr, youtube etc. 2009-10-08 | 18
  19. 19. 2009-10-08 | 19
  20. 20. 2009-10-08 | 20
  21. 21. 2009-10-08 | 21
  22. 22. 2009-10-08 | 22
  23. 23. 2009-10-08 | 23
  24. 24. 2009-10-08 | 24
  25. 25. Many good examples in the region 2009-10-08 | 25
  26. 26. What can it do for your company
  27. 27. A good website and online communication strategy can help you  Communicate more efficiently with your target groups  Influence the perception of your company  Support your business goals by providing thorough information and thus supporting trust 2009-10-08 | 27
  28. 28. Thank you

×