HH Webranking GCC Awards 2009 10 07

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About H&H Webranking, incl findings from 2009

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HH Webranking GCC Awards 2009 10 07

  1. 1. H&H Webranking GCC Dubai, O t b D b i October 7 2009
  2. 2. The story of H&H Webranking Annual corporate website survey, started in 1997 to improve use of Internet also for corporations Year by year 1997 Sweden 1998 Nordic countries 2001 Europe top 100 2004 Italy, Netherlands, Italy Netherlands Germany 2007 Emerging markets: Russia, Kazakhstan, Ukraine, Turkey 2009 GCC, Europe top 500 , p p 2009-10-07 | 2
  3. 3. What is H&H Webranking Yearly review of th largest Y l i f the l t corporate websites to improve online corporate communication According to 90% of 850 websites in 30 countries the respondents, the The rankings are based on survey of requirements and demands from corporate website is business journalists, analysts and the main source for investors corporate information The H&H Webranking report is used regularly by more than 100 companies throughout Europe as a i th h tE tool for improving online communication 2009-10-07 | 3
  4. 4. How does it work Methodology M th d l 1. The Survey Questionnaire sent to analysts, y , investors and business journalists Their answers create the basis for the research protocol 20% renewal ratio 2. The Ranking Ranking of all websites based on the 3. The Results protocol t l Gathering of Best Practice database Knowledge gathering of trends 3. The Results Analysis of the results Publishing of results The Th H&H W b ki R Webranking Report i t is launched Seminars and Awards 2009-10-07 | 4
  5. 5. The most published research on corporate websites 2009-10-07 | 5
  6. 6. H&H Webranking GCC First ranking of corporate websites in GCC Largest companies by market cap in Bahrain Kuwait Qatar Saudi Arabia United Arab Emirates Total of 85 companies GCC rankings are the first to be published based on the protocol of 2009 2009-10-07 | 6
  7. 7. Examples of findings in the survey 2009 p g y 9 Requirements based on responses from more than 350 business journalists, analysts and investors
  8. 8. Up to date information Q: How fast should the news flow on a corporate website (i.e. financial reports, press releases, webcasts etc.) be updated? p ,p , ) p Answers Number Share 1.In real time 195 62% 2.Within 3 minutes 62 20% 3.During the same day 35 11% 4.Within 4 Within a week 8 3% 2009-10-07 | 8
  9. 9. Internet habits Q: How often are you connected to the Internet? Answers Number Share 1.Permanently online 256 82% 2.One or more times per day 52 17% 3.At least once a week 0 0% 4.Less often than once a week 1 0% 2009-10-07 | 9
  10. 10. Information on corporate websites Q: How often do you search for information on corporate websites? Answers Number Share 1.Several 1 Several times per day 139 44% 2.Daily 88 28% 3.Weekly 3 W kl 58 19% 4.Monthly or less often 18 6% 2009-10-07 | 10
  11. 11. Mobile access Q: Do you access the Web with a mobile phone? Answers Number Share 1.Daily 48 15% 2.Weekly 50 16% 3.Monthly 18 6% 4.Never, although I have a cell phone with an internet browser 51 16% 5.Never, don’t use a cell phone with an internet browser 53 17% 2009-10-07 | 11
  12. 12. Most requested – financial information Latest annual report in PDF L l i Latest interim report in PDF Financial targets Debt/credit/financing g information Information about major shareholders/free float 2009-10-07 | 12
  13. 13. Most requested – press Archive f A hi of press releases l Clear time-stamps for press releases l Fact sheet in PDF Transcripts from teleconferences 2009-10-07 | 13
  14. 14. Most requested – company information Market h M k share/Sector or /S competitor statistics Fast f t F t facts with key information ith k i f ti Information about the business operations Geographical dispersion of production and sales 2009-10-07 | 14
  15. 15. The results and the reports p
  16. 16. How does it work Methodology M th d l 1. The Survey Questionnaire sent to analysts, y , investors and business journalists Their answers create the basis for the research protocol 20% renewal ratio 2. The Ranking Ranking of all websites based on the 3. The Results protocol t l Gathering of Best Practice database Knowledge gathering of trends 3. The Results Analysis of the results Publishing of results The Th H&H W b ki R Webranking Report i t is launched Seminars and Awards 2009-10-07 | 16
  17. 17. The results and the reports Results published in business R l bli h d i b i dailies all over the world Reports available to all R t il bl t ll companies included in the g rankings General report Company report Sector S t report t Content of the reports Q&A of target group survey Analysis of requirements Scoring motive Best practice Company result 2009-10-07 | 17
  18. 18. Questions and answers from the target group survey 2009-10-07 | 18
  19. 19. Analysis of requirements of each sector on a corporate website 2009-10-07 | 19
  20. 20. Scoring motive Who wants the criteria By target group By region 2009-10-07 | 20
  21. 21. Best practice What companies have solved the issue in a good way? Links and screenshots 2009-10-07 | 21
  22. 22. Company score Score per criteria Also score for your peers are available in the Sector report 2009-10-07 | 22
  23. 23. Winners of H&H Webranking GCC Award ceremony today 18.15 Press conference tomorrow 10.00 Results published on www.webranking.eu tomorrow 11.00 2009-10-07 | 23

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