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H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
H&H Webranking Awards 2009 A
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H&H Webranking Awards 2009 A

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The 2009 H&H Webranking Awards in Stockholm 20091210

The 2009 H&H Webranking Awards in Stockholm 20091210

Published in: Business, Economy & Finance
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  • 1. Hallvarsson & Halvarsson
  • 2. Transactions PR & Mediarelations Research (M&A and IPO) Strategic media advisory Positioning and key Benchmark studies and positioning messages H&H Webranking Financial PR Launch strategy Corporate PR Perception studies Online support Crisis communication Bespoke research Media handling Media surveillance Bid consent or defence strategy and activities Corporate Communication & Public Affairs Investor Relations Online Communication Strategic advisory IR advisory Web strategy Crisis prepardness and Financial reporting Corporate websites and training Investor intelligence and intranet Scenario planning S i l i targeting Content d t C t t and structure t Emplyee communications Development and Investor meetings (CMD, Corporate Governance maintenance road shows, ono-on-one) CSR Social media strategy and Coaching and training Public Affairs execution Creditor relations Online visibility 2009-12-14 | 2
  • 3. The King Worldwide family of companies represent the best-of-breed in stakeholder communications, including: financial communications We serve over 1000 clients in over 32 countries investor relations public affairs including: shareholder identification proxy solicitation 16% of th E f the Euro T 100 Top online communication 15% of the S&P 500 20% of the FTSE 100 No other communications group can offer 75% of the DAX 30 50% of the CAC 40 a more comprehensive approach in 36% of MICEX managing relationships with investors 40% of the OMXS 30 and the media 14%of the NASDAQ 100 15% of NYSE top 50 Our staff number 900 across the US, Europe, Middle East and Asia
  • 4. H&H Webranking 2009
  • 5. What is H&H Webranking? Technology • Annual corporate website survey, survey since 1997 Functions Start page • Reviewed based on an General info objective protocol Press • Measure if the content 140 criteria Financial info presented reflects the demands f 11 sections Corp Governance • 800 websites in 25 countries CSR included Contact • Published in business dailies Calendar across Europe Career 12/14/2009 | 5
  • 6. Coordinated C di t d approach h The 2009 protocol No c In c control control Website
  • 7. Trends 2009 Capital market trends Results from the ranking Financial Information General downward trend IR criterions such as risks, Few companies live up to the debts, targets, growth drivers & harder IR demands this year strategies and share related information more requested More ambitious risk sections Corporate Governance although it’s very few websites that Remuneration and AGM related comment on the crisis information Increasing activity outside the Over 25% are active in 3 or more corporate website Social Media channels. Social Media is now regularly The companies are not only visible, used among the target groups they participate! 2009-12-14 | 7
  • 8. A few important countries p 2009-12-14 | 8
  • 9. Italy Italian companies are found in the Webranking 500 absolute top and bottom. All top 5 has Ranked companies 31/100 over 80 points – Outstanding! Position in WR 11 Highest 89 Online population 46,93% Lowest 8 Native Language 68 M ICT of business services 8,7% Average 45,76 FDI stock/GDP (2008) 16,2% GDP (2008, USD PPP) (2008 30381 Shareholding/inhabitant Italian results (Oct 2009 €1000) 7,45 • Eni 89 • Hera 87,75 87 75 Leading business newspaper Corriere della Sera • Pirelli & C 82,5 • UniCredit Groupp 81,5 , • Telecom Italia 80,25 2009-12-14 | 9
  • 10. Italy’s Edge y g Press 2009-12-14 | 10
  • 11. UK Webranking 500 Few top contenders, overall good Ranked R k d companiesi 97 9 average. Best in the CSR-section and high accessibility standards. Position in WR 8 Highest 67,5 67 5 Lowest 27,5 Online population 71,14% Native Language 300 M Average e age 44,51 ,5 ICT of business services 11,8% FDI stock/GDP (2008) 52,57% GDP (2008, USD PPP) (2008 35669 UK results Shareholding/inhabitant • British American Tobacco 67,5 (Oct 2009 €1000) 29,16 • Aviva 66,75 Leading business newspaper • Cadbury 63,5 Financial Times • Royal Dutch Shell 61,75 • Vodafone 61,25 61 25 2009-12-14 | 11
  • 12. UKs Edge g Corporate Social Responsibility & Accessibility y 2009-12-14 | 12
  • 13. Sweden Webranking 500 Ranked companies p 28/100 High scores on financial information and corporate governance. Long tradition of Position in WR 5 openness. High average but no Highest 78,25 company over 80 points i t Lowest 43,25 Average 59,5 Online population 84,44% 84 44% Native Language 9 ICT of business services 11,5% Swedish results FDI stock/GDP (2008) 47,16% 47 16% • T ll b Trelleborg 78,25 78 25 GDP (2008, USD PPP) 36603 Shareholding/inhabitant • Swedish Match 77 (Oct 2009 €1000) 26,71 26 71 • SKF 74,5 , • Billerud 71,5 Leading business newspaper • Swedbank 71 Dagens Industri age s dust 2009-12-14 | 13
  • 14. Swedens Edge g Corporate Governence & Generall Company p y Information 2009-12-14 | 14
  • 15. Germany Webranking 500 Ranked companies p 48 High standard and no weak areas, absolute top on Credit relations and Position in WR 2 Risks. Highest 79 Lowest 27,5 Online population 74,88% Average 51,53 Native Language 123 M ICT of business services 7,50% FDI stock/GDP (2008) 25,17% German results GDP (2008, USD PPP) (2008 34391 • D t h P t DHL Deutsche Post 79 Shareholding/inhabitant (Oct 2009 €1000) 10,13 • BASF 73,75 • Thyssenkrupp y pp 73 Leading business newspaper • Siemens 72,5 Handelsblatt • RWE 70 2009-12-14 | 15
  • 16. Germany’s Edge y g Career & Risk d C dit l ti Ri k and Credit relations 2009-12-14 | 16
  • 17. Finland Webranking 500 Ranked companies p 14/50 Highest scoring country and outstanding in financial information Position in WR 1 transparency. Small domestic market Highest 79,75 has therefore been f h th f b forced t d to Lowest 48,5 communicate online in English Average 62,98 Online population 72,38% Native Language 5M Finnish results ICT of business services 11,8% 11 8% • F t Fortum 79,75 79 75 FDI stock/GDP (2008) 34,79% GDP (2008, USD PPP) 34 718 • Neste Oil 77,25 Shareholding/inhabitant • Wärtsilä 74,25 , (Oct 2009 €1000) 18,63 • Metso 73 • Rautaruukki 67,75 Leading bus ess newspaper ead g business e spape Kauppalehti 2009-12-14 | 17
  • 18. Finlands Edge g Financial Information 2009-12-14 | 18
  • 19. Be inspired by others! Sections in the Best Max Criteria Survey Country Technology UK 11,5 11 5 11 Functions Germany 11,25 15 Start Page Finland 4 6 General Information Sweden 9 11 Press Italy 5,5 9 Financial Information Finland 29 33 Corporate Governance Sweden 7,5 14 CSR UK 3,5 11 Contacts Finland 6,25 11 Calendar Germany 6,5 9 Career Germany y 6 10 100 140 2009-12-14 | 19
  • 20. Focus areas for next year H&H Webranking 2010 2009-12-14 | 20
  • 21. What will 2010 bring? Next year will be an extremely interesting year for online corporate communication Engagement Real time Mobility With much more designed driven content and functionality H&H Webranking will during 2010 evolve to measure how and what your are doing online on your site, in search and in social media. The combined results will provide input to how effective your online corporate communication are. y p 2009-12-14 | 21
  • 22. Marcus Eriksson Staffan Lindgren Head of H&H Webranking Executive partner marcus.eriksson@halvarsson.se marcus eriksson@halvarsson se staffan.lindgren@halvarsson.se staffan lindgren@halvarsson se +46 8 407 22 17 +46 8 407 22 12 www.slideshare.net/webranking 2009-12-14 | 22
  • 23. And the Winners are...
  • 24. SKF -3rd Best Corporate Website in Sweden 2009-12-14 | 24
  • 25. Swedish Match -2nd Best Corporate Website in Sweden 2009-12-14 | 25
  • 26. Trelleborg -Best Corporate Website in Sweden 2009-12-14 | 26
  • 27. Neste Oil -3rd Best Corporate Website in the Nordic Region 2009-12-14 | 27
  • 28. Trelleborg -2nd Best Corporate Website in the Nordic Region 2009-12-14 | 28
  • 29. Fortum -Best Corporate Website in the Nordic Region 2009-12-14 | 29
  • 30. Deutsche Bank -Best Social media presence 2009-12-14 | 30
  • 31. Luxottica -Best Climber in Europe 2009-12-14 | 31
  • 32. Telecom Italia -3rd Best Corporate Website in Europe 2009-12-14 | 32
  • 33. Unicredit Groupe -2nd Best Corporate Website in Europe 2009-12-14 | 33
  • 34. Eni -Best Corporate Website in Europe 2009-12-14 | 35

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