Your SlideShare is downloading. ×
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Online Marketing Tips
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Marketing Tips

672

Published on

A short presentation I gave at a conference in '07 to a group of Managing Partners from large accounting firms on how they could use online marketing to increase their brand awareness and revenues.

A short presentation I gave at a conference in '07 to a group of Managing Partners from large accounting firms on how they could use online marketing to increase their brand awareness and revenues.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
672
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
25
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tommy R. Young III
    Vice President of Marketing
    BizConference
    618-566-0034
  • 2. Why Online Marketing is Important
    The future of business communications:
    Interactive in nature.
    Easier to target and customize.
    Open lines of communication.
    Reverses the flow of information
    Cost effective and easy to use.
    Easy to measure return-on-investment.
  • 3. Know What People Are Searching For
    80% of traffic is from search engines.
    Keyword research is an often overlooked concept.
    Leave out this step at your own peril.
  • 4. Google Keyword Selector
  • 5. Google Keyword Variations
  • 6. Google Site-Related Keywords
  • 7. Get Found On Search Engines
    Again, 80% of traffic is from search engines.
    How search engines work is both easy and hard to understand.
    You must optimize your site for “natural search” results.
  • 8. Web Site/HTML Header Code
  • 9. Natural Search Results
  • 10. Track Your Web Site Traffic
    Again, another overlooked concept.
    Without data you can’t analyze success of failure.
    Easier to do then you might think.
    Don’t drown in data.
  • 11.
  • 12.
  • 13.
  • 14. Focus On Good Content
    “Content is King” for a reason.
    Good content keeps people coming back.
    Builds creditability and positions your firm as an industry expert.
    Stay away from “Brochureware.”
  • 15. Use an Electronic Newsletter
  • 16.
  • 17.
  • 18. Start a Weblog
  • 19.
  • 20.
  • 21. Blogs Help Natural Search Results
  • 22. Don't Fear Registration Forms
    Registration forms are your “friend.”
    Generate leads and therefore potential sales.
    Not used nearly enough by business-to-business firms.
    Prospects will fill them out.
  • 23. What Content Is Worthy of Registration?
  • 24. Does a Summary Encourage Registration?
  • 25.
  • 26.
  • 27. Don’t Fear Keyword Ads
    Cost effective and easy to set-up and monitor.
    Not used yet by many business-to-business firms.
    Potentially your most targeted advertising tactic.
    You only pay for clicks, not views.
  • 28. Google Keyword Ads
  • 29. Use Interactive, Rich Media
    Media that is more engaging then text and visuals alone.
    Rich media can include:
    Video
    Podcasts
    Webinars
    RSS Feeds
  • 30. Free Podcast Tool: Odeo
  • 31.
  • 32. Free RSS Reader: Google
  • 33. Free RSS Feeds: FeedBurner
  • 34. Free Blog Tool: WordPress
  • 35. Conclusions
    These items are fairly easy to implement. More effort then advance knowledge.
    Most business-to-business firms are not utilizing them.
    You can see and measure return-on-investment.
  • 36. Question & Answer

×