Конкурентный анализ на зарубежных рынках

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Александра Тачалова, SEMRush о возможностях конкурентного анализа

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Конкурентный анализ на зарубежных рынках

  1. 1. How to Spy on Your Competitors Easily Alexandra Tachalova and Dmitry Pukhalsky semrush.com
  2. 2. Our Marketing Team
  3. 3. 3 How about this slice of a pie? Let’s imagine that it’s your market share today. And what if you want to have more?
  4. 4. 4 How about the whole pie? Let’s spy on our competitors to make it real!
  5. 5. 5 1. General competition landscape (trends, popular search queries) 2. All the necessary data about your potential customers (analyzing the competitors’ audience, behavior, preferences and tastes) 3. Rivals’ marketing secrets, their promotions and search engine strategy What data can your competitors share with you?
  6. 6. 6 General Competition Landscape1
  7. 7. 7 General Interest Trend - worldwide
  8. 8. 8 General Interest Trend– Only UK
  9. 9. 9 General Interest Trend– rising trends
  10. 10. 10 General Interest Trend– fresh ideas
  11. 11. 11 General Interest Trend– fresh ideas
  12. 12. 12 Data about your potential customers2
  13. 13. 13 Maybe you should empower some of your channels? Where does traffic come from?
  14. 14. 14 Where do users come from?
  15. 15. 15 Which websites do users come from?
  16. 16. 16 Do you know what users’ interests are?
  17. 17. 17 Rivals marketing secrets and search engine strategy 3
  18. 18. 18 Using Special Tools
  19. 19. 19 You Competitors’ Ad Keywords
  20. 20. 20 Group Competitors Ad Keywords 0 200 400 600 800 1000 1200 1400 1600 1800 For Domain – schuh.co.uk (9.3k - Ads kws)
  21. 21. 21 Brand “Converse” Ads Copy
  22. 22. 22 Most Popular Ads Copy For Domain – schuh.co.uk (9.3k - Ads kws)
  23. 23. 23 Your Competitors’ Ad Now Under Control Put your paw up if you agree! han d
  24. 24. Thanks for your attention! http://bit.ly/webpromo12 Alexandra Tachalova Dmitry Pukhasky a.tachalova@semrush.com@AlexTachalova d.pukhalsky@semrush.com

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