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ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
ES el. komercijos statistiniai duomenys, 2011 m.
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ES el. komercijos statistiniai duomenys, 2011 m.

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Pateikiame ES institucijų, renginiui Digital Agenda Assembly 2012, surinktus statistinius duomenis apie bandrą situaciją el. komercijos rinkoje. Juose puikiai matosi kokioje vietoje yra el. komercija …

Pateikiame ES institucijų, renginiui Digital Agenda Assembly 2012, surinktus statistinius duomenis apie bandrą situaciją el. komercijos rinkoje. Juose puikiai matosi kokioje vietoje yra el. komercija Lietuvoje. Džiugu tai, kad turime kur dirbti.

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  • 1. E-commerce workshop data packAndrew Griffin (griff@oakhallventures.com)E-commerce workshops panel hostDAA12 engagement website e-commerce animatorhttp://daa.ec.europa.eu/E-commerce workshop twitter hashtag: #da12ecom 1
  • 2. ContentsThis data pack contains a sample of statistics to back up discussions in the e-commerce workshops on trustmarks and mobile payments. Some are fromdifferent data providers and so do not always agree with each other.Global and pan-Europe dataInternet usage, e-commerce 3Trustmarks 11E-commerce example: books 18E-payments, mobile traffic growth, m-payments 22Selected EU country dataTypes of goods and services bought online 33Most popular e-commerce sites 47How shoppers pay for online goods 60 2
  • 3. Internet usage, e-commerce 3
  • 4. 2011 EU internet penetration and engagement in e-commerceSource: Eurostat 4
  • 5. Internet purchases by individuals in 2011Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 5
  • 6. EU enterprises selling onlineSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 6
  • 7. Enterprises turnover from e-commerce as % of totalSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 7
  • 8. EU27 mobile internet penetration spread and averageSource: Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012 based on Eurostat 8
  • 9. Internet spend per capita 2011 (£) UK Denmark USA France Sweden Japan Switzerland Netherlands Germany South Korea Belgium Spain Canada Italy China 0 50 100 150 200 250 300 350 400Source: British Retail Consortium, Eurostat 9
  • 10. UK online sales revenue progress 12.0 800.0 700.0 10.0 Average weekly value of internet sales Internet sales as % of total retail sales 600.0% of total retail sales 8.0 500.0 £ million 6.0 400.0 300.0 4.0 200.0 2.0 100.0 0.0 0.0 Oct-10 Apr-07 Oct-07 Apr-08 Oct-08 Apr-09 Oct-09 Apr-10 Apr-11 Oct-11 Apr-12 Jul-07 Jul-08 Jul-09 Jul-10 Jul-11 Jan-09 Jan-07 Jan-08 Jan-10 Jan-11 Jan-12Source: British Retail Consortium, ONS 10
  • 11. Trustmarks 11
  • 12. Trustmark geography One trustmark Two trustmarks Three trustmarks Four trustmarksSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 12
  • 13. Trustmarks sampled in TNO study Country Cross Type of ownership Status Border? ISIS UK Yes Industry organization Very well developed e-Maerket Denmark No Foundation Well developed EHI geprufter / Germany Yes Scientific institute for Well developed Euro-label Germany the retail industry TrustedShops Germany Yes Private firm Very well developed EuroPrise Germany Yes Government institute Developed Guetezeichen/ Euro- Austria Yes Industry organization Very well developed label Austria Thuiswinkel Waarborg Netherlands No Foundation Well developed BeCommerce Belgium No Foundation Well developed APEK Czech No Foundation Developed Republic eShops Lithuania No Private firm Just started, but developing quickly Confianza Online Spain No Nonprofit organization Well developed eShop Malta No Government institute Just started Trygg eHandel Norway No Industry organization Just started TrustE US Yes Private firm Very well developed Country of Cross- Type of ownership State of development origin border? Online Shopping Trust Japan No Industry organization DevelopedSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 13
  • 14. Not just a trustmark…Source: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 14
  • 15. Factors influencing trustSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 15
  • 16. Barriers to cross border e-commerceSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 16
  • 17. Reasons for not buying or ordering goods or services over the Internet, EU-27, 2009 as percentage of individuals who did not buy or order over the internet in the last 12 monthsSource: EU online Trustmarks Building Digital Confidence in Europe SMART 2011/0022 17
  • 18. E-commerce example Books 18
  • 19. eBook share of consumer book salesSource:Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012, based on AAP, GFK, SNE and PA data 19
  • 20. Physical an eBook market share 2011Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012 estimates, Barnes & Noble, TNS 20
  • 21. VAT on physical and digital books in the EUSource:Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012, European Commission 21
  • 22. E-paymentsmobile traffic growth, and M-payments 22
  • 23. Mobile commerce value chain – m-payment suppliers are not just interested in a payment fee. Retailer Consumer Interchange fee ~1-2% Card networks, banks, PSPs, PayPal E-Commerce: customer MUCH acquisition fee 6% bigger E.g. Google market All commerce: past purchase data, location, loyalty deal discovery, price comparison, payment options ?%? Carklytics, BillShrink, ShopKick, FourSquare, GoWalla, MMN, Velti, Eagle Eye…. Handset platform (iOS, Android…Windows Phone? Bada? Series 40?...) Aggregators (Monitise, mFoundry…) Tech providers (eServ, mHits…)Source: Andrew Griffin, Oakhall Ventures 23
  • 24. Complexity of European Online PaymentsCourtesy: Adyen 24
  • 25. Even traditional card use varies across EU Number of payment cards per personSource: Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012 based on BIS and ECB 25
  • 26. Card transactions and POS terminals per ‘000 # of card transactions per adult 240 USA Finland 200 Sw eden 160 120 UK France Netherlands 80 40 Austria EU av erage Spain Germany Italy Greece 0 10 15 20 25 30 35 40 Total # of card transactions # of POS terminals per 000 adultsSource: Ingenico 26
  • 27. EU E-commerce payment methods 2010Source:Enders Analysis, Digital Europe: Diversity and Challenge, Let’s Go Connected, Brussels, May 2012, Civic Consulting, European Commission 27
  • 28. Internet devices: smartphones and tablets will dwarf PCSource: Business Insider (Gartner, IDC, Strategy Analystics, BI estimates) 28
  • 29. Global mobile internet access % of total trafficSource: KPCB, StatCounter Global Stats 29
  • 30. Especially in lower smartphone penetration markets India Internet Traffic by Type, Desktop vs. Mobile, 12/08 – 5/12Source: KPCB, StatCounter Global Stats 30
  • 31. QR code usageSource: The Economist, ComScore 31
  • 32. The Kenyan example – M-Pesa mobile payments How people sent money in Kenya before and after M-Pesa Someone Money elses Direct Other transfer account Cheque deposit 5% service 3% 2% 7% 7% Direct Hand deposit 32% 8% Hand 42% Post Office 18% Bus M-PESA 9% 47% Bus 20%Source: GSMA (FinAccess 2006, FSD Kenya M-PESA study 2007) 32
  • 33. Selected country dataTypes of goods and services bought online 33
  • 34. Belgium 2010: types of goods and service bought online % of popSource: Ystats (Eurostat) 34
  • 35. Estonia 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 35
  • 36. France 2010: types of goods and services bought online % of online shoppers bought… Services includes ticketing, digital photos, downloading, subscriptionsSource: Ystats (FEVAD ) 36
  • 37. Germany 2010: types of goods and services bought online % of online shoppers bought…Source: Ystats (Eurostat) 37
  • 38. Italy 2010: types of goods and services bought online % of online shoppers bought…Source: Ystats (Istat) 38
  • 39. Latvia 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 39
  • 40. Lithuania 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 40
  • 41. Netherlands 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 41
  • 42. Poland 2010: types of goods and services bought onlineSource: Ystats (Eurostat) 42
  • 43. Slovakia 2010: types of goods and services bought online % of online shoppers bought…Source: Ystats (Slovak Statistical Office) 43
  • 44. Spain 2010: types of goods and services bought online % of popSource: Ystats (AIMC) 44
  • 45. Sweden 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 45
  • 46. UK 2010: types of goods and services bought online % of popSource: Ystats (Eurostat) 46
  • 47. Selected country dataMost popular online shopping sites 47
  • 48. Belgium May 2011: top e-commerce sitesSource: Ystats (DoubleClick Ad Planner, ) 48
  • 49. Estonia 2009: top ecommerce sites % of internet users shop at …Source: Ystats (Gemius) 49
  • 50. France Q1 2011: top 15 e-commerce sitesSource: Ystats (Mediametrie/NetRatings ) 50
  • 51. Germany 2011 most popular e-commerce sitesSource: Ystats (Comscore) 51
  • 52. Italy 2010: most popular e-commerce sitesSource: Ystats (Internet Retailer) 52
  • 53. Netherlands May 2011: top e-commerce sitesSource: Ystats (DoubleClick Ad Planner, ) 53
  • 54. Poland 2010: top e-commerce sitesSource: Ystats (Internet Standard) 54
  • 55. Slovakia July 2011: top e-commerce sitesSource: Ystats (DoubleClick Ad Planner, ) 55
  • 56. Spain May 2011: top e-commerce sitesSource: Ystats (DoubleClick Ad Planner, ) 56
  • 57. Sweden Oct 2010: most popular e-commerce sites % of pop recently usedSource: Ystats (Posten -Swedish Retail Institute, ) 57
  • 58. Sweden Sep 2011: most popular e-commerce sitesSource: Ystats (DoubleClick Ad Planner, ) 58
  • 59. UK 2010: most popular e-commerce sites (Home Retail Group = Argos and Homebase)Source: Ystats (Comscore) 59
  • 60. Selected country dataHow shoppers pay for online goods 60
  • 61. Belgium 2009: preferred distance selling payment methodSource: Ystats (becommerce) 61
  • 62. Belgium 2009: preferred online payment methodSource: Ystats (becommerce) 62
  • 63. Czech republic 2010: preferred online payment methodSource: Ystats (Czech Statistical Office) 63
  • 64. Czech republic 2010: preferred online payment methodSource: Ystats (Gemius) 64
  • 65. France Q3 2010: preferred e-commerce payment method Micropayment services = iTunes app/music payments and similarSource: Ystats (YouGov Zapera) 65
  • 66. France 2010: preferred online payment methodSource: Ystats (Forrester) 66
  • 67. Germany Q3 2010: most popular e-commerce payment method Micropayment services = iTunes app/music payments and similarSource: Ystats (DIBS, YouGov Zapera, 2010) 67
  • 68. Germany 2010: online payment methods 68
  • 69. Germany 2010: preferred online payment methodSource: Ystats (Forrester) 69
  • 70. Italy 2010: preferred e-commerce payment methodSource: Ystats (Forrester) 70
  • 71. Netherlands 2010: preferred e-commerce payment methodSource: Ystats (Forrester) 71
  • 72. Netherlands 2010: preferred online payment systemSource: Ystats (Thuiswinkel, Blauw Research ) 72
  • 73. Netherlands: online payment method used with latest purchaseSource: TMM, Blauw Research, Card Internet and Mobile Payment Conference 2012 73
  • 74. Poland 2009: preferred e-commerce payment methodSource: Ystats (Badanie polskich sklepow internetowych, Internet Standard) 74
  • 75. Slovakia 2010 58% of e-shoppers use Cash- on-Delivery for e-commerce paymentSource: Ystats (DIBS, YouGov Zapera) 75
  • 76. Spain Q3 2010: preferred e-commerce payment methodMicropayment services = iTunesapp/music payments and similarSource: Ystats (DIBS, YouGov Zapera) 76
  • 77. Spain 2010: preferred online payment methodSource: Ystats (Forrester) 77
  • 78. Sweden Q3 2010: preferred e-commerce payment methodMicropayment services = iTunesapp/music payments and similarSource: Ystats (DIBS, YouGov Zapera) 78
  • 79. Sweden 2010: preferred online payment methodSource: Ystats (Forrester) 79
  • 80. UK Q2 2010: preferred e-commerce payment method Micropayment services = iTunes app/music payments and similarSource: Ystats (DIBS, YouGov Zapera) 80
  • 81. UK 2010: preferred online payment methodSource: Ystats (Forrester) 81
  • 82. 82
  • 83. Enders Analysis www.endersanalysis.com • Independent research and analysis since 1997 Apple, Google, Disruption Facebook • Reports on subscription and consultancy • A forward-looking research agenda • Focus on commercial and financial factors • Informed by consumer and company research E-commerceConvergence • UK, Europe and US market focus • 150 subscribers: companies, investors, regulatorsMobile and Old and new • 120+ reports a year media content fixedbroadband models 83

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