Digital Marketing Live - Presentatie Marcel van Bladeren
 

Like this? Share it with your network

Share

Digital Marketing Live - Presentatie Marcel van Bladeren

on

  • 102 views

Email marketing automation

Email marketing automation

Statistics

Views

Total Views
102
Views on SlideShare
100
Embed Views
2

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 2

http://www.slideee.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Artist andscientistTake awayStart engaging-> less is more-> hybrid model-> journeyStart small-> let techworkforyou10

Digital Marketing Live - Presentatie Marcel van Bladeren Presentation Transcript

  • 1. email marketing automation DML! 21 Mei 2014
  • 2. “The CMO's Modern Marketing Toolset Combines Digital, Mobile, And Social” John Folley, Director Strategic Communications Oracle het huidige speelveld
  • 3. manage verandering performance tracking operations analytics campaign performance written content visual assets social media email marketing
  • 4. customer journey is veranderd
  • 5. REAL proces
  • 6. Klant 2.0 heeft het geschreeuw uitgezet
  • 7. Email marketing automation
  • 8. verrijk het profiel van je klant of prospect create (reach) enrich profiles (engage) & activate maximize the revenue (leverage)
  • 9. maak het inschrijven laagdrempelig
  • 10. manage verwachting
  • 11. segmenteren …
  • 12. combineer met tagging
  • 13. tagging Time webpower ID 19 clicks on email Relay42 profile Relay42 or BlueConic profile is created. webpower ID is saved. visitor shows attention to destination with winter sun • webpowerID# • accommodation views • departure date • etc. segment; everyone who has shown attention < 14 days in winter sun with departure date nov-dec email with relevant offers within wintersun
  • 14. verrijken met behulp van een welkomstcampagne Je kunt het natuurlijk ook gewoon vragen …
  • 15. start met segmentatie
  • 16. testprogramma en punten Sophie heeft 25 punten behaald en ontvangt een persoonlijke aanbieding via haar voorkeurskanaal email
  • 17. relevantie op basis van verrijking
  • 18. mailen op basis van segment
  • 19. segmenteer en verhoog je conversie.. 20% conversion increase Content segmentation (Marketing Sherpa 2013)
  • 20. 1-op-1 marketing automation Analyseer continue de performance
  • 21. Geautomatiseerde processen Besparen tijd Besparen kosten Verhogen conversie Verschaffen inzicht
  • 22. waar sta je zelf?
  • 23. digital customer profiles online behavior (@,www, social)
  • 24. the beginning of the purchase period 2 months after the purchase half year after the purchase friends offer tips & tricks right time, right message, right person, right device 1-op-1 marketing (event driven)
  • 25. email & digital customer profiel
  • 26. Event driven verkoopproces NB Website NB Website
  • 27. loyalty programma
  • 28. flows kun je uitbreiden
  • 29. Database Buyer persona Spontaan Competitief Humanistisch Methodisch
  • 30. subjectline op basis van persona Subjectline x x x
  • 31. cta op basis van persona’s Flexibel Neemt het leven zoals het komt
  • 32. integreer social
  • 33. identificeer en koester de beinvloeders track # or shares and which shares are most effective - in next campaign send specific promotion to your social champions - get input for your social campaigns
  • 34. 74% van de klanten vertrouwen aanbevelingen van brands door vrienden ten opzichte van 4% via advertising
  • 35. denk aan responsive design
  • 36. op alle apparaten
  • 37. testen, testen en meer testen (A/B) group A group B best variant will automatically be sent to remainder of the list
  • 38. client proof?
  • 39. integrations Manual file transfer Automated file transfer • Email • FTP – SFTP Full integration • data integration and/or content integration • SOAP / REST / XML / ……… Easily integrate with your CRM, CMS blog or webshop through our API. Connect with Salesforce, ZOHO, SugarCRM, Magento and other systems. Request our API documentation through our contact form. Sales reply addresses
  • 40. selectie, executie en verrijking Email Marketing Automation Online gedragProfiel (selectie)
  • 41. www.webpower.nl contact@webpower.nl T:0342-423262 @webpower Bedankt! twitter: @mvbladeren linkedin.com/in/marcelvanbladeren marcel.vanbladeren@webpower.nl www.webpower.nl contact@webpower.nl t: 0342-423262 @webpower