WebOpinion: Online Reputation Management Tool

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es Make the most of the Network With only one click, without any effort and automatically, what the clients, suppliers and partners think about you in the Web DO YOU NEED TO KNOW WHAT THE PEOPLE THINK ABOUT YOUR COMPANY/BRAND/PRODUCT OR PERSON? • WebOpinion, the complete Spanish tool that manages the online reputation. • You can control your Online Reputation in a simple and efficient way in the opinion’s webs, social networks and other relevant sources. • You can manage month by month the evolution of your image in Internet through the IReOn (Índex of Online Reputation). • You can get control over what has been published in Internet about your business and your competition. • You can identify the opinion leaders that are more active in Internet and what they think about your company/brand. • You can act fast and flexibility, knowing the opinion of your recent or potential customers about a new service/product. • You can work in a Multilanguage environment and under the SaaS concept. ACERCA DEL GRUPO ALMA At ALMA we are specialized in providing technology solutions for large companies and institutions. Since 1994, our Group has worked to provide a comprehensive response to our customers´ needs on the basis of a vision: Information technologies are a necessary means to achieving excellence, what it has made an exceptional growth possible year by year, until we have situated ourselves as one of the top ten multinational Spanish companies in Information Technologies. Alma develops its activities in two relevant areas: Services Area: integration system projects, technological services and information and communication management; R+D+i Area: the factory of products and solutions that works for the development and innovation of new technologies. Here we develop the complete chain from R+D+i to the market and we launch new products and solutions, such as WebOpinion, Esmero or SearchBox. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es MANAGE THE ONLINE REPUTATION OF TECHNOLOGY HELPS YOU TO OPTIMIZE YOUR BUSINESS THE SEARCHING PROCESS Nowadays the companies live in the “online The concept ‘real time’ is everyday more World”, giving information about the products’ remarkable in the online field, in which we have quality, prices, or the information for the access to an updated information that is stockholders, etc. to the clients. generated by the users minute to minute. The clients can know very easy the company’s To keep under control all the digital and online reputation, not only because they consume information, it is necessary to have automatic products or services that permit their considering processes that follow them in an easy and quick the products quality, but also because they can way. know other important aspects like the WebOpinion is a powerful focused crawler corporative social responsibility, the responsible that combs the net in order to search information advertising, the truth of the communication’s or profiles about a company, product, brand or processes, the people that represents the particular person. Then, the found information is company, the employers’ politics and its opinion, indexed and processed through sentiment etc. in the online media. analysis tech and opinion mining techs. Managing the Online Reputation is nowadays a For all these reason, WebOpinion configures as necessary strategy to get the leadership in the business world. The leaders companies of the XXI century are able to manage its reputation, giving to the customers the possibility of express an opinion, so they can evaluate the products or the services online or offline. The customers are nowadays the company’s judges, because they can access online to different sources to express a positive or negative opinion about its experiences with the companies. Managing the Online Reputation is nowadays a necessary strategy to get the leadership in the most complete tool in the algorithm the business world generation in order to search opinions and value its polarity (positive, negative or neutral), its approach (probability that they are talking about Everybody can express an opinion in different the company indeed) and its authority (a languages and have access to blogs, social nets, person’s opinion’s influence and visibility). forums…and every time is easier to publish images, videos and texts. Everything is visible The final objective is that all this information in for the stockholders, colleagues and customers. details can be translated by customers and that Every time, every moment, 24 hours opened. all this information allows them to value, in an easy way, the image and the general opinion Finally, the clients value the esteem that they that the net has about them. have the companies, products, social nets, brands and people, depending on how the companies satisfy them, how the companies foster the customers loyalty and create value. If It’s necessary to have automatic the companies fail with the customers’ processes for online information expectations, the clients feel themselves deceived and they project the dissatisfaction in tracking in an easy and quick comments and judgments that can affect the way company, product, brand or people’s reputation. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es IS YOUR COMPANY READY? A criticism due to a bad service, a consumer good’s quality fault, congratulations for the financial support to an ONG, a delicate comment about a Public Entity’s member of the board, a negative trend about a political intervention. A simple comment can appear in many sites and RSS enters, increasing its effects and generating a strong impact in a Company’s Reputation. With WepOpinion your Company will be ready to react in a proactive way, negotiating the opinions generated online and giving an appropriated answer, identifying the person who has published the comment, the date of publication, the source and its degree of influence. Moreover, the tool will calculate each month your Company’s index of Reputation Online (IReON). WEBOPINION: SOURCES OF TRACKING WebOpinion tracks the main SOCIAL NETWORKS, as Twitter, Facebook and Youtube. BLOGS and WIKIPEDIA, just as technical forums, under request according to the license. Any Website or site in the publications network, such as NEWSLETTERS, PRESS RELEASES, RSS enters, etc. WebOpinion provides the customers with a Warning System based on a RSS system, both for Small and Medium-sized Enterprises and for the Big Corporations, just as for the Communication Agencies. Like that, they can gain access to the most important news, in which the name of the Company, with its Reputation Online monitored, appears. Also allows export the results of the tracking through a RSS system. OUR COMMITMENT WITH THE MANAGEMENT OF THE REPUTATION ONLINE WebOpinion offers, in its web, a content Blog focused in the Management of the Reputation Online, from a technical point of view and also from a marketing and a business points of view. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es MAIN FEATURES www.webopinion.es • Segmentation of the service depending on the kind of Company. • Small and Medium- sized Enterprises (Basic, Advanced and Professional Plan) • Big Company • Communication’ Agency • Distributors • SaaS. Investment in infrastructures is not necessary. Buying licences or purchase of the service. • The web access is through an exclusive user and password. Consulte nuestra lista de precios en nuestra página web www.webopinion.es ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es SEARCH MENU •Access to a search menu: •You have several possibilities of choice of searching period •You can choose the keywords to comb •You can choose the polarity (positive, negative or neutral comments) •Approach and Authority in each comment Fuente Sentiment o Polaridad Herramienta de modificación de sentiment Herramienta de eliminación de comentario Approach refers to the probability of someone is talking about the company, brand, product or person indeed, and Authority refers to the importance of someone’s comment, in a scale of visibility and influence. The searching allows identify the source for each comment (where the comment has been published), the author, the creation or modification date, the keywords that the comment has generated and the comments. Besides it allows modify the sentiment or polarity if the algorithm has interpreted in a wrong way a result and it allows also eliminate a comment, in case of the approach reflects that, in fact, the comment is not referring to our company, brand, product or managing people. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es REPORTS • You can access to the menu REPORTS: • Various possibilities of choice the searching’s time • Choice of keywords to trail for a period • Results easy interpretable depending on different levels • Obtaining a Balanced Scored Card for period and for selected filter • Distributing key words for a period • Distributing the comments’ polarity • Distributing the comments’ sources and the cross tabs with polarity • Comments in SEO • More actives authors • Links that go to the comments • Intuitive surfing Menus, you can access to the information trough a “click” • In the example the user clicks in “see negative results” of the period and he obtains a table with negative comments. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es ONLINE REPUTATION INDEX - IReON What you can´t measure… …you can´t improve it WebOpinion is the unique tool in the multisectorial market that offers monthly the IReON calculation and manage the Online Reputation monthly. The IReON index allows to monitor how is the company/product/brand/person each month in terms of Online Reputation, being calculated through algorithms that combine different aspects like: if the Web speaks good or badly about the company/brand/product/person, if you appear much or not, or who made the comments (if is someone with authority and visibility in the Web or not). The IReON index value is calculated based on different aspects of each opinion: the polarity, the impact it has had so far, and the estimated impact for the future. For this, there are used techniques of sentiment analysis and opinion mining, algorithms for calculating the relevance of the sources, predictions of the impact of opinions based on polarity and other related algorithms. The IReON index is property of Alma Technologies, based on an algorithm that has been trained for more than one year to ensure maximum quality in its calculations. The IReON index allows to make a monthly comparation of the Online Reputation of several companies, so that becomes a reference to compare your competence. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es BENEFICIOS WEBOPINION • WebOpinion is the tool for searching and monitoring of the Reputation Online. With a service guaranteed 24X7X365. • Large investments in infrastructure aren’t needed to obtain a service of monitoring the Reputation Online. Software as a Service (SaaS). • WebOpinion is focused on the client and on the Information Value Management in the network, meaning a reasonable cost for all the kind of Companies, including a particular monitoring of persons. • WebOpinion tracks more than 150 millions of opinions, comments, criticisms, videos and news in the Network. It classifies them according to the source and its importance in the net. • WebOpinion uses advanced techniques of text analysis to recognize and classify the polarity of the news and opinions (positives, neutrals and negatives) of the users. • WepOpinion allows consult all the news and comments that mention your Company. Through a powerful search engine, our customers can access to all the information in a effective way thanks to an algorithm that identifies the approach of the text, focusing in the most important results for each user of the system. • It produces each month the present and historical Index of Reputation Online (IReOn) and allows compare it with the competition. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

The definitive tool to follow and analyze the Online Reputation of your business www.webopinion.es Make the most of the Network With only one click, without any effort and automatically, what the clients, suppliers and partners think about you in the Web ALMA TECHNOLOGIES ABOUT ALMA GROUP c/VALENTÍN BEATO 23 At ALMA we are specialized in providing technology solutions for large companies and 28037 institutions. Since 1994, our Group has worked to provide a comprehensive response to our customers´ needs on the basis of a vision: Information technologies are a MADRID necessary means to achieving excellence, what it has made an exceptional growth TEL. +34 91 407 27 97 possible year by year, until we have situated ourselves as one of the top ten multinational Spanish companies in Information Technologies. FAX. +34 91 408 34 13 Alma develops its activities in two relevant areas: Services Area: integration system projects, technological services and information and communication management; www.grupoalma.com R+D+i Area: the factory of products and solutions that works for the development and innovation of new technologies. Here we develop the complete chain from R+D+i marketing@grupoalma.com to the market and we launch new products and solutions, such as WebOpinion, Esmero or SearchBox. ESPAÑA CHILE MÉXICO US BRASIL ARGENTINA COLOMBIA PERÚ URUGUAY VENEZUELA © Product Sheet

WebOpinion: Online Reputation Management Tool

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