the G-Rated version of What The F**K is Social Media?

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    the G-Rated version of What The F**K is Social Media? - Presentation Transcript

    1. WHAT IS SOCIAL MEDIA
    2. SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org
    3. More simply put: “Social media is people having conversations online.”
    4. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
    5. Why Should I Care?
    6. Almost 4,000,000 articles
    7. >100,000,000 videos (65,000 new videos/day)
    8. 200,000,000 blogs
    9. 1.5 million residents
    10. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
    11. 45% have started their own blog
    12. 39% subscribe to an RSS feed
    13. 57% have joined a social network
    14. 55% have uploaded photos
    15. 83% have watched video clips
    16. Reason #1 “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008
    17. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
    18. The old communication model was a monologue.
    19. Only 18% of TV ad campaigns generate positive ROI
    20. 90% of people who can skip TV ads, do.
    21. The average person is exposed to advertising messages/day
    22. ONLY14% OF PEOPLE TRUST ADVERTISEMENTS.
    23. Reason #2 78% OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
    24. 14% VS. 78% HMM….
    25. The new communication model is a dialogue.
    26. Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN
    27. And it’s NOT… CONTROLLED ORGANIZED EXCLUSIVE “ON MESSAGE” PRODUCT-DRIVEN
    28. “Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”
    29. Reason #3 PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
    30. 34% post opinions about products & brands on their blog
    31. 36% think more positively about companies that have blogs
    32. trust bloggers’ opinions on products & services
    33. Reason #4 SOCIAL MEDIA “IS ONLY GOING TO BECOME MORE PERVASIVE AND AS SUCH, BECOME A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF ANY BUSINESS.” BRIAN SOLIS, SOCIAL MEDIA MANIFESTO, AUGUST 21, 2007
    34. Welcome to the future. SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008
    35. AND SPEAKING OF THE FUTURE… (a.k.a. Reason #5)
    36. Tomorrow’s consumers are today’s “digital natives.”
    37. By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.
    38. They already wield $350 BILLION/year in direct spending power.
    39. MILLENIALS SPEND >16 HOURS/WEEK ONLINE.
    40. 96% OF THEM HAVE JOINED A SOCIAL NETWORK.
    41. They have an average of 53 online friends.
    42. AND THEY DON’T CARE ABOUT YOUR AD. THEY CARE WHAT THEIR FRIENDS THINK.
    43. Translation: THE TRAIN IS LEAVING THE STATION. WITH OR WITHOUT YOU.
    44. HOW DO I GET ON THE TRAIN
    45. EASY. JUST GET ON.
    46. “It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
    47. A. Listen.
    48. Immerse yourself in the conversations. (any or all of the above are a good place to start!
    49. Messages are not conversations.
    50. B. Participate.
    51. H i n t : S h a r e s o m e s t u f f .
    52. IT’S A DIALOGUE, NOT A MONOLOGUE. Me, too! And I absolutely isn’t the ADORE the food bartender just dreamy? at that restaurant!
    53. C. Relinquish control.
    54. REPEAT AFTER ME: “THE GOAL IS NOT TO CONTROL THE CONVERSATION.”
    55. THE GOAL IS TO: ENABLE INSPIRE INFLUENCE &…
    56. D. Engage!
    57. http://www.talktorunningman.com GIVE CONSUMERS AN  OPPORTUNITY TO FEEL  OWNERSHIP OF THE  BRAND—AND EMBRACE IT  IN THEIR OWN CREATIVE  WAY. 
    58. http://www.mystarbucksidea.com
    59. http://www.nikeplus.com
    60. CREATE OPPORTUNITIES FOR PEOPLE TO FEEL OWNERSHIP OF THE BRAND.
    61. GIVE THEM SOMETHING TO TALK ABOUT.
    62. MAKE ‘EM LOVE YOU OR HATE YOU! ( JUST DON’T LEAVE THEM INDIFFERENT.)
    63. AND FINALLY, A WORD OF WARNING:
    64. DON’T M E S S W I T H PEOPLE
    65. “Any blog that spins the truth will be found out. In a world of social media honesty is the OPEN only policy.” HONEST AUTHENTIC DIALOGUE
    66. THANK Y U V E R Y MUCH
    67. Image Credits All images courtesy of istockphoto.com except: Screen capture of Screen capture of http://www.TalkToRunningMan.com http://www.nikeplus.com Screen capture of http://www.mystarbucksidea.com Screen capture of “The Breakup” http://youtube.com/watch?v=D3qltEtl7 H8 Mae West 1933 \"I'm No Angel\" Image courtesy MPTV.net
    68. Image Credits All of the following social media platforms were referenced in this presentation; logos were grabbed from the homepages of each (in most cases, adding a “.com” to the end of the platform name will get you there).
    69. Data Credits FACEBOOK: MORE POPULAR THAN PORN Time, October 13, 2007 http://www.time.com/time/business/article/0,8599,1678586,00.html?xid=newsletter-weekly IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008 http://www.iab.net/media/file/2008_ugc_platform.pdf BRANDING 2.0 & SOCIAL MEDIA, SAMPAD SWAIN http://managementchords.blogspot.com NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007 http://www2.acnielsen.com/reports/documents/TrustinAdvertisingOct07.pdf SOCIAL MEDIA MANIFESTO, BRIAN SOLIS http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html http://www.scribd.com/doc/258055/Social-Media-Manifesto-by-Brian-Solis CONSUMER 2.0 FIVE RULES TO ENGAGING A NEW BREED OF CONSUMER BY MR. YOUTH AND REPNATION MEDIA, APRIL 2008 http://www.scribd.com/doc/2898474/Consumer-20 UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008 http://www.universalmccann.com/Assets/2413%20- %20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
    70. Credits With permission from the author, this presentation has been modified for a “G Rating: for All Audiences” The original version can be viewed at: http://www.slideshare.net/mzkagan/what-the-fk-social-media Original Presentation by Marta Z. Kagan Social Media Evangelist + Online Marketing Pro Mobile: 617.771.8362 Email: mzkagan99@gmail.com AIM: martazk Twitter: http://twitter.com/mzkagan Facebook: http://www.facebook.com/people/Marta_Kagan/756555158 LinkedIn: http://www.linkedin.com/in/martakagan My blog: http://bonafidemarketinggenius.com/ My social media resume: http://martazkagan.com/ © 2008, Marta Z. Kagan All rights reserved. (But happy to share – just ask!)

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