How Internet Marketing Can Promote Your Business- An overview


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How Internet Marketing Can Promote Your Business- An overview

  1. 1. Internet Marketing &How It Can Help Your Business<br />
  2. 2. The Web = Market Place<br />
  3. 3. What is Internet Marketing<br />In web there are thousands of Websites/shops selling the same products or services as yours.<br />There is Competition.<br />Survive this competition in the web = Internet Marketing.<br />
  4. 4. What is Internet Marketing<br />“Internet Marketing is the process of Marketing your products/services over the Internet.”<br />
  5. 5. Why Take Your Business Online?<br />Why take my business online?<br />What is the benefit of making a website?<br />
  6. 6. Why Take Your Business Online?<br />Your product/service become global<br />Anyone in the world can see and purchase from you.<br />The number of your ‘To Be’ Customers Increases.<br />
  7. 7. Without Web, Just by Traditional Marketing<br />Your marketing is restricted by geography.<br />You cannot sell to Global audience.<br />
  8. 8. Common Traditional Marketing Methods:<br />Ads in News Papers.<br />Ads in TV<br />Flex Boards<br />Posters<br />Exhibitions & Trade Shows<br />
  9. 9. Different Methods of Internet Marketing:<br />Search Engine Optimization (SEO)<br />Pay Per Click Campaigns (PPC)<br />Social Media Marketing (SMM)<br />
  10. 10. 1. Search Engine Optimization (SEO)<br />
  11. 11. How Do People Buy?<br />Millions of websites.<br />Thousands of websites selling the same product.<br />From where should I buy?<br />How to find a website that sells what I want?<br />
  12. 12. Answer <br />= <br />Search Engines<br />
  13. 13. How Search is Performed?<br />
  14. 14. How Search is Performed?<br />More than 80% of the people don’t go beyond the second page.<br />Ranking Beyond 2nd Page = Invisible.<br />
  15. 15. How to Reach the 1st Page of Google?<br />
  16. 16. Search Engine Optimization<br />
  17. 17. What is SEO?<br />“Search Engine Optimization is the process of optimizing your website so that it ranks better in Organic Search results of Search Engines for related search terms.”<br />
  18. 18. 2. Pay Per Click (PPC) Campaigns<br />
  19. 19. Google Search Results<br />
  20. 20. Advantages of PPC<br />Pay only when a user click on the ads.<br />Instant Results.<br />
  21. 21. 3. Social Media Marketing (SMM)<br />
  22. 22. Social Media Marketing (SMM)<br />Method of marketing using social networks and communities like Facebook, Twitter, Linkedin etc.<br />Effective Marketing Strategy for Branding.<br />
  23. 23. Can Internet Marketing be used to Promote a business in a smaller area like Kerala instead of going Global? <br />
  24. 24. Eg:<br />Used Car Business in Kerala<br />
  25. 25. Can SEO and other Internet Marketing Methods be used to promote a business within a district?<br />
  26. 26. Eg:<br />Real Estate - Flats in Ernakulam<br />Kerala Tourism – Houseboats Alappuzha<br />
  27. 27. What if my business is to be promoted in a much more smaller area?<br />
  28. 28. Promote Your Business in Your Locality<br />Search Engine Optimization<br />Google Local Business Listings<br />Local Directories<br />
  29. 29. Google Local Business Listings<br />
  30. 30. Local Directories<br />
  31. 31. I have never used internet to find anything. I don’t have a Facebook account. My customers too use none of these. Is there any point in doing internet marketing?<br />
  32. 32. The upcoming generation is using internet.<br />They are your future customers.<br />
  33. 33. In India over 100,000,000 internet users are there. By the end of 2011 it is expected to grow by 20%.<br />
  34. 34. In India Internet Marketing is at its beginning phase. So the best time to take your business online is NOW!!<br />