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SM-Reach results for Webmetricsguru.com

SM-Reach results for Webmetricsguru.com


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  • 1. SN-Reach Metrics Update Leslie Leonetti 408.335.0284 x813 lleonetti@snreach.com Chuck Fish 303.618.8738 cfish@snreach.com September 13, 2010 SN-Sharing Lab
  • 2. Sharing: Terminology Starter SN-Reach Multiplier Page Your Home Page Sends to 5 friends Responders Starter = generates a Responder Branded Share Button 1 SN-Sharing Lab
  • 3. Multiply per button (button clicks) Sharing Starters Responders V-Lift Performance Reach (= total audience button clicks ) 100 website 51 14 27% Time period: Viral Lift (= # Responders / # Starters) 18% email 20 1 5% 8/12/10 thru 9/12/10 twitter 14 — — Engagement Lift 21% Total 85 15 18% >> NOTES: This shows the sharing performance, in a specific time period. The total audience is made up of: a) “Starters” who the client touched via branded share buttons (see list) -and- b) “Responders” who acted on an invite from a friend. Reach = # Starters + # Responders Viral Lift = how many new viewers were generated as a result of invites sent to them. It is expressed as a growth %. In this example: 85 Starters arrived from share buttons, and 15 Responders arrived from invites — (Total = 100) 15 / 85 = 18% growth Engagement Lift= # Responder Clicks / # Starter Clicks SN-Sharing Lab
  • 4. Total Audience, by Start Point button Demographics button clicks LP clicks clicks LP clicks Australia 3 3 website 65 25 Time period: Belgium 2 2 email 21 1 8/12/10 thru 9/12/10 twitter 14 8 Canada 7 4 Great Britain 1 — Total 100 34 Germany 2 1 California 3 1 Colorado 9 5 New York 20 1 Oregon 1 1 Rhode Island 2 — Subtotal 50 18 ---------------------------------------------------------------------------------------------------------- NA 50 16 Work with me Total 100 34 White Paper 8/2, 25% button 20 starter clicks clicks LP clicks 3 responder clicks Male 31 – 40 3 3 15% engagement lift NA 40 13 Subtotal – Male 43 16 Female 31 – 40 — — NA 23 1 Subtotal – Female 23 1 NA 34 17 Total 100 34 SN-Sharing Lab
  • 5. Lift graphs 50 20% 25 25% 45 40 20 20% 15% button clicks engagement lift 35 viral lift LP clicks 30 15 15% 25 10% 20 10 10% 15 5% 10 5 5% 5 8/15 8/22 8/29 9/5 8/15 8/22 8/29 9/5 starters responders viral lift* starters responders engagement lift* Viral lift – viewer growth resulting from peer Engagement lift – growth in users taking action to peer promotion resulting from peer-to-peer promotion = responder views/starter views = responder clicks/starter clicks *lift %’s are cumulative – weeks ending 8/15 through 9/5; No activity week ending 9/12. SN-Sharing Lab