Webmetrics 9.13.10

  • 1,036 views
Uploaded on

SM-Reach results for Webmetricsguru.com

SM-Reach results for Webmetricsguru.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,036
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SN-Reach Metrics Update Leslie Leonetti 408.335.0284 x813 lleonetti@snreach.com Chuck Fish 303.618.8738 cfish@snreach.com September 13, 2010 SN-Sharing Lab
  • 2. Sharing: Terminology Starter SN-Reach Multiplier Page Your Home Page Sends to 5 friends Responders Starter = generates a Responder Branded Share Button 1 SN-Sharing Lab
  • 3. Multiply per button (button clicks) Sharing Starters Responders V-Lift Performance Reach (= total audience button clicks ) 100 website 51 14 27% Time period: Viral Lift (= # Responders / # Starters) 18% email 20 1 5% 8/12/10 thru 9/12/10 twitter 14 — — Engagement Lift 21% Total 85 15 18% >> NOTES: This shows the sharing performance, in a specific time period. The total audience is made up of: a) “Starters” who the client touched via branded share buttons (see list) -and- b) “Responders” who acted on an invite from a friend. Reach = # Starters + # Responders Viral Lift = how many new viewers were generated as a result of invites sent to them. It is expressed as a growth %. In this example: 85 Starters arrived from share buttons, and 15 Responders arrived from invites — (Total = 100) 15 / 85 = 18% growth Engagement Lift= # Responder Clicks / # Starter Clicks SN-Sharing Lab
  • 4. Total Audience, by Start Point button Demographics button clicks LP clicks clicks LP clicks Australia 3 3 website 65 25 Time period: Belgium 2 2 email 21 1 8/12/10 thru 9/12/10 twitter 14 8 Canada 7 4 Great Britain 1 — Total 100 34 Germany 2 1 California 3 1 Colorado 9 5 New York 20 1 Oregon 1 1 Rhode Island 2 — Subtotal 50 18 ---------------------------------------------------------------------------------------------------------- NA 50 16 Work with me Total 100 34 White Paper 8/2, 25% button 20 starter clicks clicks LP clicks 3 responder clicks Male 31 – 40 3 3 15% engagement lift NA 40 13 Subtotal – Male 43 16 Female 31 – 40 — — NA 23 1 Subtotal – Female 23 1 NA 34 17 Total 100 34 SN-Sharing Lab
  • 5. Lift graphs 50 20% 25 25% 45 40 20 20% 15% button clicks engagement lift 35 viral lift LP clicks 30 15 15% 25 10% 20 10 10% 15 5% 10 5 5% 5 8/15 8/22 8/29 9/5 8/15 8/22 8/29 9/5 starters responders viral lift* starters responders engagement lift* Viral lift – viewer growth resulting from peer Engagement lift – growth in users taking action to peer promotion resulting from peer-to-peer promotion = responder views/starter views = responder clicks/starter clicks *lift %’s are cumulative – weeks ending 8/15 through 9/5; No activity week ending 9/12. SN-Sharing Lab