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Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SCLog based WebAnalytics, Log based WebFeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
Time Spent – Data CleaningCustomization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified SelfProximity Based Communications WOM x POS x Collaborative Consumption Search xDigital Screen Experiences email Quantified World Virtual Reality x 3D Printing
Hint – Focusing on Mobile/ geo-location helps Even out this equation
How Accurate are Facebook Likes as a Predictor of Personality?
Case Study – Charles Bivona – NJPOET.com Use Facebook Persona Profiling
Audience Case Study Charles Bivona – NJPOET.com Top 500 PagesHigh IQ (The Godfather, The Colbert Report, The Daily Show, Lord of theRings Trilogy, Tyler Perry)8,606,923 like this 2,865,863 like this 3,736,790 like this 11,632,513 likes 8,613,738 likesAffinities: Affinities: Affinities: Affinities: Affinities:Fight Club, The Daily Show, The Colbert Report, The Hobbit For Better Or WorseBatman: The Dark Knight The Office The Office Peter Jackson Meet The Browns Top 150 pagesThese people like “well written” material, literary masterpieces and topical work that arewell received. The Godfather had endured for more than 40 years as well.
Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified SelfProximity Based Communications POS WOM Collaborative Consumption Search emailDigital Screen Experiences Quantified World Virtual Reality 3D Printing
1. Perform a needs assessment to better understand your marketing needs and budget.2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it.3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms.