Social                       DataBrand        Story             Success
SEO /Web    CORPORATE MKG /PRIT/Unix                     ANAL          Analytics
What are Brand Using to Measure Social Media?
OfflineWOM            SocialSearch                                  Social         Hybrid Data           Intelligenceemail...
“What are mycustomerssaying at thepoint ofpurchase?“Source: Venuelabs
Structured                                          Unstructured1950’s   1960’s   1970’s   1980’s   1990’s   2000-2010   2...
1950’s   1960’s   1970’s   1980’s   1990’s   2000-2010   2011-2020
Various Photo          Web Analytics,            Sharing Analytics      Google Analytics            Platforms             ...
Time Spent – Data CleaningCustomization Required                                                        5K-20K            ...
Power Everywhere                             Gesture Based Interfaces                                                  CRM...
Hint – Focusing on Mobile/ geo-location helps            Even out this equation
Source: Venuelabs
Problem:               None of               these               platforms               natively               interfaces...
Source: Semphonic.com
Source: http://oursocialtimes.com/what-salesforce-coms-acquisition-of-radian6-means-for-businesses/
Source: http://www.somemo.at/?p=1037                                       Caveat:                                       C...
Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html
WriterGraphicDesigner    Strategist   Analyst                             Caveat: this team           Programmer        se...
Tradition                    al social                    media                    tools do                    not        ...
Source: Venuelabs
Source: Venuelabs
How Accurate are Facebook Likes as a Predictor of Personality?
Case Study – Charles Bivona – NJPOET.com     Use Facebook Persona Profiling
Audience Case Study       Charles Bivona – NJPOET.com Top 500 PagesHigh IQ (The Godfather, The Colbert Report, The Daily S...
Power Everywhere                            Gesture Based Interfaces                                                CRM   ...
1.   Perform a needs assessment to better     understand your marketing needs and budget.2.   Determine time and resources...
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
Umsl    challanges for brand measuring social media  -marshall sponder  - april 2nd presenation - st louis
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Umsl challanges for brand measuring social media -marshall sponder - april 2nd presenation - st louis

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Here's my presentation of what Brands need to do to measure Social Data

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Umsl challanges for brand measuring social media -marshall sponder - april 2nd presenation - st louis

  1. 1. Social DataBrand Story Success
  2. 2. SEO /Web CORPORATE MKG /PRIT/Unix ANAL Analytics
  3. 3. What are Brand Using to Measure Social Media?
  4. 4. OfflineWOM SocialSearch Social Hybrid Data Intelligenceemail POS CRM Usable UV Data Information
  5. 5. “What are mycustomerssaying at thepoint ofpurchase?“Source: Venuelabs
  6. 6. Structured Unstructured1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  7. 7. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  8. 8. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SCLog based WebAnalytics, Log based WebFeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
  9. 9. Time Spent – Data CleaningCustomization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
  10. 10. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified SelfProximity Based Communications WOM x POS x Collaborative Consumption Search xDigital Screen Experiences email Quantified World Virtual Reality x 3D Printing
  11. 11. Hint – Focusing on Mobile/ geo-location helps Even out this equation
  12. 12. Source: Venuelabs
  13. 13. Problem: None of these platforms natively interfaces with each otherSource:http://www.ebizq.net/blogs/integrationedge/2011/11/your-social-media-initiative---running-blind-without-integration.php
  14. 14. Source: Semphonic.com
  15. 15. Source: http://oursocialtimes.com/what-salesforce-coms-acquisition-of-radian6-means-for-businesses/
  16. 16. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
  17. 17. Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html
  18. 18. WriterGraphicDesigner Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
  19. 19. Tradition al social media tools do not surface this contentSource: Venuelabs
  20. 20. Source: Venuelabs
  21. 21. Source: Venuelabs
  22. 22. How Accurate are Facebook Likes as a Predictor of Personality?
  23. 23. Case Study – Charles Bivona – NJPOET.com Use Facebook Persona Profiling
  24. 24. Audience Case Study Charles Bivona – NJPOET.com Top 500 PagesHigh IQ (The Godfather, The Colbert Report, The Daily Show, Lord of theRings Trilogy, Tyler Perry)8,606,923 like this 2,865,863 like this 3,736,790 like this 11,632,513 likes 8,613,738 likesAffinities: Affinities: Affinities: Affinities: Affinities:Fight Club, The Daily Show, The Colbert Report, The Hobbit For Better Or WorseBatman: The Dark Knight The Office The Office Peter Jackson Meet The Browns Top 150 pagesThese people like “well written” material, literary masterpieces and topical work that arewell received. The Godfather had endured for more than 40 years as well.
  25. 25. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified SelfProximity Based Communications POS WOM Collaborative Consumption Search emailDigital Screen Experiences Quantified World Virtual Reality 3D Printing
  26. 26. 1. Perform a needs assessment to better understand your marketing needs and budget.2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it.3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms.

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