Umsl challanges for brand measuring social media -marshall sponder - april 2nd presenation - st louis

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Here's my presentation of what Brands need to do to measure Social Data

Here's my presentation of what Brands need to do to measure Social Data

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Transcript

  • 1. Social DataBrand Story Success
  • 2. SEO /Web CORPORATE MKG /PRIT/Unix ANAL Analytics
  • 3. What are Brand Using to Measure Social Media?
  • 4. OfflineWOM SocialSearch Social Hybrid Data Intelligenceemail POS CRM Usable UV Data Information
  • 5. “What are mycustomerssaying at thepoint ofpurchase?“Source: Venuelabs
  • 6. Structured Unstructured1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  • 7. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  • 8. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SCLog based WebAnalytics, Log based WebFeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
  • 9. Time Spent – Data CleaningCustomization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
  • 10. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified SelfProximity Based Communications WOM x POS x Collaborative Consumption Search xDigital Screen Experiences email Quantified World Virtual Reality x 3D Printing
  • 11. Hint – Focusing on Mobile/ geo-location helps Even out this equation
  • 12. Source: Venuelabs
  • 13. Problem: None of these platforms natively interfaces with each otherSource:http://www.ebizq.net/blogs/integrationedge/2011/11/your-social-media-initiative---running-blind-without-integration.php
  • 14. Source: Semphonic.com
  • 15. Source: http://oursocialtimes.com/what-salesforce-coms-acquisition-of-radian6-means-for-businesses/
  • 16. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
  • 17. Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html
  • 18. WriterGraphicDesigner Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
  • 19. Tradition al social media tools do not surface this contentSource: Venuelabs
  • 20. Source: Venuelabs
  • 21. Source: Venuelabs
  • 22. How Accurate are Facebook Likes as a Predictor of Personality?
  • 23. Case Study – Charles Bivona – NJPOET.com Use Facebook Persona Profiling
  • 24. Audience Case Study Charles Bivona – NJPOET.com Top 500 PagesHigh IQ (The Godfather, The Colbert Report, The Daily Show, Lord of theRings Trilogy, Tyler Perry)8,606,923 like this 2,865,863 like this 3,736,790 like this 11,632,513 likes 8,613,738 likesAffinities: Affinities: Affinities: Affinities: Affinities:Fight Club, The Daily Show, The Colbert Report, The Hobbit For Better Or WorseBatman: The Dark Knight The Office The Office Peter Jackson Meet The Browns Top 150 pagesThese people like “well written” material, literary masterpieces and topical work that arewell received. The Godfather had endured for more than 40 years as well.
  • 25. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified SelfProximity Based Communications POS WOM Collaborative Consumption Search emailDigital Screen Experiences Quantified World Virtual Reality 3D Printing
  • 26. 1. Perform a needs assessment to better understand your marketing needs and budget.2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it.3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms.