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Synchronous & asynchronous methods within social media that improve educational outcomes marshall sponder - submitted


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  • 1. Marshall Sponder, MA Online Course Author/Instructor MGSA, January 17th, 2013 @ Rutgers University
  • 2. IT/Unix SEO /Web CORPORATE Analytics MKG /PR ANAL
  • 3. Key topics includeAnalyzing social media marketing opportunities for the arts Exploring the behavioral and psychological factors that drive social mediaUnderstanding how to form and optimize social networks for the arts
  • 4. Key topics includeDesigning effective communication strategies of social networks Implementing measurement strategies to track and measure the ROI of social mediaDiscovering new social media technologies and learning how and when to employ them
  • 5. Synchronous – Coursework needs to be done in aspecific order, for example, Introduction, Basic andAdvanced Blogging.Sessions are also designed to be done in a specificorder, Week 2 before Week 3, etc.TCP/IP is an example of a synchronouscommunications protocol, as is Morse Code or a LockCombination.
  • 6. Karate KidMaster small steps,combine them effectively, & win theChampionship
  • 8. Week 2: Build Your Blog/Determine type/Content/Frequency/Audience, Supply Instructor with urls of all social media accounts Week 3: Week 4: Create Online Learn Twitter Etiquette, Videos, Choose Using Twitter AccountKeywords/Metadata (or establish) find /Category & Place Influencers to approach on Blog nearby using tools such as Followerwonk / Klout
  • 9. The Future of News Group
  • 10. In Week 6 (Viral)we look at whatworks, and whatcould work better
  • 11. The Most Common LinkedIn Groups Students Joined• Art Professionals Worldwide 5 classmates joined• Art Jobs 3 classmates joined• Communication Arts 3 classmates joined• Creative Designers and Writers 3 classmates joined• Animation and Film Jobs 2 classmates joined• Art Business 2 classmates joined• Art Directors Club Forum 2 classmates joined• Art Lovers & Artistic Creations 2 classmates joined• Books and Writers 2 classmates joined• Contemporary Art 2 classmates joined• Creative Design Pros 2 classmates joined• Fine Art Professionals and Collectors 2 classmates joined• Graphic Designers and Art Director 2 classmates joined• Visual Artists and their Advocates 2 classmates joined• Woman in Photography 2 classmates joined
  • 12. Coursework can be done in any order and any timeduring the semester, until the final due date.Information and response can be freeform, at to apoint.UDP is an example of an asynchronous protocol, lesssecure but much more lightweight than TCP/IP.Asynchronous learning adds an element of fun andflexibility to the course that many students haveenjoyed.
  • 13. 1. Allowing students flexibility to do classassignments whenever they can during the semesteras long as its all done by end date.2. Instructor Studying the class and reflecting backresults - listing reactions and observations.3. Asking students to take action and monitoringresults via social media (listening systems).
  • 14. Viral Case Study based of #mgartr12 Fall 2012 Semester of KONY 2012 vs. Call Me Maybe
  • 15. Viral is defined by the#mgartr12 class as somethingthat causes action in othermedias, and KONY 2012 willlive on much longer than CallMe Maybe ….
  • 16. Continuums –Attitudes and behaviors can be encoded and fall incertain distributions along a polarity. Each Continuum is a Dimensionof data that represents how the class felt in regard to the subject of thatDimension.
  • 17. Most Students appear to like it
  • 18. “I have to say by far this is probably one of the mostinteresting and RELEVANT classes I have taken in college.I can actually say and genuinely mean it, that I had a lot of fun and learned a lot ofinformation that I will keep using even after the class is over. Never had I ever had totweet as a homework assignment lol.”<excerpt>Lucy (Fall 2012)
  • 19. Transmedia Storytelling
  • 20. …. If your listening for it
  • 21. …or just chronological – which is not that helpful
  • 22. “Professor Sponder, I’d like to thank you for anamazing class this semester. I learned so much tosupplement my knowledge of social media, and Iplan to use several of the ideas I learned here inboth my personal (blog) and professional (CurrentTV) life.”-Caitlin (Fall 2012)
  • 23. “…This class has provided a lot of interesting insight intohow art has been and will be promoted in years to come”. “I would go as far as to say this course should be considered a foundation course, especially considering how integral technology has become in our lives.” Marina (Fall 2012)
  • 24. Contending with Confusion …. and Mixed Messages around Social
  • 25. Source: Pew InternetImpact of Social Media
  • 26. Source: Pew Internet
  • 27. Source: Pew Internet
  • 28. By learning what, how, why, when andwhere to measure