Social media camp long island + realtime social media roi tracking 6-25-2010

Real Time Social Monitoring + ROI for Business
Marshall Sponder
Webmetricsguru.com
Presented at the ReadWriteWeb
Social Media Camp Long Island
June, 25, 2010

Questions about Geo-location & ROI – Audience Questions and some Answers to …..
Do you use Twitter, FourSquare or other mobile and geo-local platforms often?
How much do you know about geo-location based services? How often do you use location based services (LBS)?
If you run a business do you know the value of your guests, customers or clients?
Do you have processes in place to communicate with your guests, customers and clients?

Latest Project & a Case Study – Havana Central
Havana Central is a 3 unit restaurant co. serving
Latin Food in Manhattan
What is the value of a customer?
= Value of a reservation through Opentable is between $186.00 - $200.00 with a average 3.6 people per reservation (rounded off to 4 people).
= $51.66 per person for a meal at Havana Central
We estimate between 60 – 100 unique people tweet or check into a Havana Central location each month
For every person who tweets or checks in – there are two or three others joining them who have not checked in.
Total value of Social Media currently at = 50.66 x 3 x 100= $15,498.00 per month or $185, 976.00 per year.

Real Time Web Monitoring of 5 Times Square Restaurants
See http://www.webmetricsguru.com/archives/2010/05/geo-local-social-media-monitoring-and-missed-opportunties-of-social-media/

Twitter Handles tweeting about Havana Central over the last year
Geo-local traffic that recently was
at is eating at Havana Central or plans
To eat there soon

Proof is in the pudding ..

How this works

Questions?More Information
http://www.webmetricsguru.com/
@webmetricsguru
Now.seo@gmail.com
Marshall Sponder

Social media camp long island + realtime social media roi tracking 6-25-2010

by Marshall Sponder

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Social media camp long island + realtime social media roi tracking 6-25-2010 Presentation Transcript

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