Transcript of "Social media camp long island + realtime social media roi tracking 6-25-2010"
Real Time Social Monitoring + ROI for Business<br />Marshall Sponder<br />Webmetricsguru.com<br />Presented at the ReadWriteWeb <br />Social Media Camp Long Island<br />June, 25, 2010<br />
Questions about Geo-location & ROI – Audience Questions and some Answers to ….. <br />Do you use Twitter, FourSquare or other mobile and geo-local platforms often?<br />How much do you know about geo-location based services? How often do you use location based services (LBS)?<br />If you run a business do you know the value of your guests, customers or clients?<br />Do you have processes in place to communicate with your guests, customers and clients?<br />
Latest Project & a Case Study – Havana Central<br />Havana Central is a 3 unit restaurant co. serving <br /> Latin Food in Manhattan<br />What is the value of a customer?<br />= Value of a reservation through Opentable is between $186.00 - $200.00 with a average 3.6 people per reservation (rounded off to 4 people).<br />= $51.66 per person for a meal at Havana Central<br />We estimate between 60 – 100 unique people tweet or check into a Havana Central location each month<br />For every person who tweets or checks in – there are two or three others joining them who have not checked in.<br />Total value of Social Media currently at = 50.66 x 3 x 100= $15,498.00 per month or $185, 976.00 per year.<br />
Real Time Web Monitoring of 5 Times Square Restaurants <br />See http://www.webmetricsguru.com/archives/2010/05/geo-local-social-media-monitoring-and-missed-opportunties-of-social-media/ <br />
Twitter Handles tweeting about Havana Central over the last year<br />Geo-local traffic that recently was<br />at is eating at Havana Central or plans<br />To eat there soon<br />