Social         Data         Story         Success
Social Intelligence – Making sense of Social Media MessagesSocial Scoring – Analyze social profiles and organize it in you...
SEO /Web    CORPORATE MKG /PRIT/Unix                     ANAL          Analytics
What are the Right Tools for a E2E Solution?
OfflineWOM            SocialSearch                                  Social         Hybrid Data           Intelligenceemail...
Businesses already have a lot ofdata, they need understanding inorder to get the full value from it– that is more frequent...
Structured                                          Unstructured1950’s   1960’s   1970’s   1980’s   1990’s   2000-2010   2...
1950’s   1960’s   1970’s   1980’s   1990’s   2000-2010   2011-2020
Various Photo          Web Analytics,            Sharing Analytics      Google Analytics            Platforms             ...
Time Spent – Data CleaningCustomization Required                                                        5K-20K            ...
Cleaned &                                                       Structured                                                ...
Cleaned &                                                      Structured DataCustomization Required                      ...
PROBLEM                         DEFINATION   • Workflow to• The Data  they can         • Problems           surface the  a...
Power Everywhere                            Gesture Based Interfaces                                                CRM   ...
Power Everywhere                             Gesture Based Interfaces                                                  CRM...
Karate Kid /Starfleet AcademyMaster small steps,  combine them   effectively,    & win the Championship,should work with  ...
5K-20KSophistication                                               ~month                                                 ...
Problem:               None of               these               platforms               natively               interfaces...
Source: http://www.asterdata.com/blog/wp-content/uploads/2012/04/social-media-graph.pngDeciding what data to collect has b...
The biggest challenge is                                                     “hooking up” these systems so                ...
Source:http://i.i.com.com/cnwk.1d/i/tim/2012/04/06/Brin_glasses_Thomas_Hawk_610x407.jpghttp://allthingsd.com/20130313/goog...
…The next generation of social networks will enable  users to easily digest and access large amounts of                   ...
PR Monitoring &                                                       Social Campaigns           Consumer Research        ...
Source: Semphonic.com
Sonar.me                                 Twitter Analytics   website                                                 Sailt...
Various Photo          Web Analytics,            Sharing Analytics      Google Analytics            Platforms             ...
Free   Paid   Paid
Source: http://www.somemo.at/?p=1037                                       Caveat:                                       C...
2/3 of the sales are coming from Internal and External Agencies   Source: http://allinfographics.org/social-media-monitori...
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/These could be the wrong reasons to ...
Many vendors would like to sell their                                          services to the top 6.6% of the customer   ...
How much time do you have                                                     to invest doing Social Media?Source: http://...
Depends on                                                                             your needs.                        ...
WriterGraphicDesigner    Strategist   Analyst                             Caveat: this team           Programmer        se...
Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
The dissatisfaction or “look warmappreciation” of 66% is probably tied topurchasing services while not fullyunderstanding ...
Always Have a PlanGoal(s):                                           Audience:                                        amon...
1.   Perform a needs assessment to better understand your     marketing needs and budget.2.   Determine time and resources...
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Integrating social media monitoring, analytics and engagment  marshall sponder for london -march 27th presenation
Upcoming SlideShare
Loading in …5
×

Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation

14,645
-1

Published on

I'm giving this preservation on 3/27 in London at #measure13

Published in: Education

Integrating social media monitoring, analytics and engagment marshall sponder for london -march 27th presenation

  1. 1. Social Data Story Success
  2. 2. Social Intelligence – Making sense of Social Media MessagesSocial Scoring – Analyze social profiles and organize it in your ownunique way to you can act on the information.Social Marketing Management – Building your Brand throughinteractions with customers, or in our case, students.Analytics – Campaign and performance data with Industry benchmarks.
  3. 3. SEO /Web CORPORATE MKG /PRIT/Unix ANAL Analytics
  4. 4. What are the Right Tools for a E2E Solution?
  5. 5. OfflineWOM SocialSearch Social Hybrid Data Intelligenceemail POS CRM Usable UV Data Information
  6. 6. Businesses already have a lot ofdata, they need understanding inorder to get the full value from it– that is more frequently the casethan needing to master “BigData”.
  7. 7. Structured Unstructured1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  8. 8. 1950’s 1960’s 1970’s 1980’s 1990’s 2000-2010 2011-2020
  9. 9. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SCLog based WebAnalytics, Log based WebFeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
  10. 10. Time Spent – Data CleaningCustomization Required 5K-20K ~month Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
  11. 11. Cleaned & Structured DataCustomization Required Time and Cost Structured Dirty Data Data Business Value and Customer Type / Need
  12. 12. Cleaned & Structured DataCustomization Required Time and Cost Dirty Structured Data Data Business Value – Context Sensitive
  13. 13. PROBLEM DEFINATION • Workflow to• The Data they can • Problems surface the access and platforms right data store able to solve UNSTRUCTUED Surfacing Data DATA
  14. 14. Power Everywhere Gesture Based Interfaces CRM Offline Social Quantified SelfProximity Based Communications WOM POS Collaborative Consumption Search emailDigital Screen Experiences Quantified World Virtual Reality 3D Printing
  15. 15. Power Everywhere Gesture Based Interfaces CRM Offline x Social Quantified SelfProximity Based Communications WOM x POS x Collaborative Consumption Search xDigital Screen Experiences email Quantified World Virtual Reality x 3D Printing
  16. 16. Karate Kid /Starfleet AcademyMaster small steps, combine them effectively, & win the Championship,should work with most subjects
  17. 17. 5K-20KSophistication ~month Time Spent Up to 5K ~month Free or Low Cost Previous Business Investment/ Size
  18. 18. Problem: None of these platforms natively interfaces with each otherSource:http://www.ebizq.net/blogs/integrationedge/2011/11/your-social-media-initiative---running-blind-without-integration.php
  19. 19. Source: http://www.asterdata.com/blog/wp-content/uploads/2012/04/social-media-graph.pngDeciding what data to collect has become a major headache
  20. 20. The biggest challenge is “hooking up” these systems so the information actually makes sense to business owners at an acceptable priceSource: http://oursocialtimes.com/what-salesforce-coms-acquisition-of-radian6-means-for-businesses/
  21. 21. Source:http://i.i.com.com/cnwk.1d/i/tim/2012/04/06/Brin_glasses_Thomas_Hawk_610x407.jpghttp://allthingsd.com/20130313/google-glass-will-disrupt-social-media-with-too-much-data/
  22. 22. …The next generation of social networks will enable users to easily digest and access large amounts of information.I say next generation, and not new iteration because …. …existing social networks would need to rebuild themselves from scratch in order to do this, since it’s such a drastic change in how social information is curated.
  23. 23. PR Monitoring & Social Campaigns Consumer Research Support Listening for Insights Automating of the Listening and engagement Engagement Social Media Traditional Coverage Media Workflow Coverage* NLP (machine Influencer Operational learning) Identification Metrics Rich Topic Low-Latency Categorization CategorizationCare of Gary Angel – Semphonic.com
  24. 24. Source: Semphonic.com
  25. 25. Sonar.me Twitter Analytics website Sailthru AWE.SMGoogle Analytics MixPanel for app Click act
  26. 26. Various Photo Web Analytics, Sharing Analytics Google Analytics Platforms Twitter Analytics and Various Video Awe.sm Analytics Platforms Mobile – Flurry, MixPanel, Adobe SCLog based WebAnalytics, Log based WebFeedBurner Analytics, FeedBurner Various Widget Analytics Platforms Various Message Board Analytics Various Chat Room Analytics
  27. 27. Free Paid Paid
  28. 28. Source: http://www.somemo.at/?p=1037 Caveat: Changing Tools changes The Results
  29. 29. 2/3 of the sales are coming from Internal and External Agencies Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
  30. 30. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/These could be the wrong reasons to use platforms in my opinion
  31. 31. Many vendors would like to sell their services to the top 6.6% of the customer base. But most people here at #measure13 want much less expensive solutions. Also, they don’t understand differences in offerings.Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
  32. 32. How much time do you have to invest doing Social Media?Source: http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/ How big is your organization?
  33. 33. Depends on your needs. If you need to spend a few hours a day to grasp what is being said –Source: http://kdpaine.blogs.com/themeasurementstandard/2012/06/index.html Yes.
  34. 34. WriterGraphicDesigner Strategist Analyst Caveat: this team Programmer setup depends on your company size and goals
  35. 35. Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
  36. 36. The dissatisfaction or “look warmappreciation” of 66% is probably tied topurchasing services while not fullyunderstanding their limitations or bestuses of the platforms or the data theyprovide Source: http://allinfographics.org/social-media-monitoring-tools-facts-and-how-to-use/
  37. 37. Always Have a PlanGoal(s): Audience: amongLocation: Timing : through/ withVehicle (how your going to do it): Venues (where your going to do it): ask fans and customers toMessage (Call(S) to Action): Regarding ourProduct / Service / Program Where Success will be judged by Metrics/KPI’s
  38. 38. 1. Perform a needs assessment to better understand your marketing needs and budget.2. Determine time and resources to devote to SMM and Integration work and create a realistic plan to execute it.3. Find/Develop Goals/Strategies/Tactics/KPI’s that describe business performance in terms of that data your platforms can produce, or change the platforms.4. Develop/Visualize a Story plan and be able to execute it.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×