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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

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My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

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  • 1. Driving Analytics Insights with the next generation of Social Monitoring
    Marshall Sponder
    Webmetricsguru.com
    CIPR – November 26th, 2010
  • 2. Choosing the Right Tool for the job
  • 3. In the PR and Marketing world there’s a ton of work on our desks
  • 4. Our Time and life energy are sucked away with tasks that often aren’t preformed well
  • 5. Choosing Wisely .. Or Not!
    Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.
  • 6. Keyword Based Tools have limitations
    Google Wonder Wheel
    http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1
  • 7. Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike
  • 8. Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis
  • 9. Timeline / Ticker Intelligence improves reporting and cuts down on manual work
  • 10. Improved Sentiment Analysis provides insight into feelings and behavior
  • 11. Faster and better interpretation of content using phases instead of keywords
  • 12. Information rolled into dashboards to provide insight
  • 13. Marshall Sponder
    Webmetricsguru.com
    SocialMediaAnalyticsBook.com
    @webmetricsguru
    Now.seo@gmail.com