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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

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My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

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    Driving analytics insights with the next generation of social monitoring platforms   marshall sponder - glide tech 11-26-2010 Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010 Presentation Transcript

    • Driving Analytics Insights with the next generation of Social Monitoring
      Marshall Sponder
      Webmetricsguru.com
      CIPR – November 26th, 2010
    • Choosing the Right Tool for the job
    • In the PR and Marketing world there’s a ton of work on our desks
    • Our Time and life energy are sucked away with tasks that often aren’t preformed well
    • Choosing Wisely .. Or Not!
      Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight.
    • Keyword Based Tools have limitations
      Google Wonder Wheel
      http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1
    • Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike
    • Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis
    • Timeline / Ticker Intelligence improves reporting and cuts down on manual work
    • Improved Sentiment Analysis provides insight into feelings and behavior
    • Faster and better interpretation of content using phases instead of keywords
    • Information rolled into dashboards to provide insight
    • Marshall Sponder
      Webmetricsguru.com
      SocialMediaAnalyticsBook.com
      @webmetricsguru
      Now.seo@gmail.com