Driving Analytics Insights with the next generation of Social Monitoring<br />Marshall Sponder<br />Webmetricsguru.com<br ...
Choosing the Right Tool for the job<br />
In the PR and Marketing world there’s a ton of work on our desks <br />
Our Time and life energy are  sucked away with tasks that often aren’t preformed  well<br />
Choosing Wisely .. Or Not!<br />Technology choices have a profound impact on time spent listening and gathering informatio...
Keyword Based Tools have limitations<br />Google Wonder Wheel<br />http://www.google.co.uk/#q=keyword+based+tools+suck&hl=...
Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike<br />
Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis <br />
Timeline / Ticker Intelligence improves reporting and cuts down on manual work<br />
Improved Sentiment Analysis provides insight into feelings and behavior<br />
Faster and better interpretation of content using  phases instead of keywords<br />
Information rolled into dashboards to provide insight<br />
Marshall Sponder<br />Webmetricsguru.com  <br />SocialMediaAnalyticsBook.com<br />@webmetricsguru<br />Now.seo@gmail.com<b...
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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

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My talk at the CIPR in UK, November 26th, 2010 for Glide Technology

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Driving analytics insights with the next generation of social monitoring platforms marshall sponder - glide tech 11-26-2010

  1. 1. Driving Analytics Insights with the next generation of Social Monitoring<br />Marshall Sponder<br />Webmetricsguru.com<br />CIPR – November 26th, 2010<br />
  2. 2. Choosing the Right Tool for the job<br />
  3. 3. In the PR and Marketing world there’s a ton of work on our desks <br />
  4. 4. Our Time and life energy are sucked away with tasks that often aren’t preformed well<br />
  5. 5. Choosing Wisely .. Or Not!<br />Technology choices have a profound impact on time spent listening and gathering information and ultimately, providing insight. <br />
  6. 6. Keyword Based Tools have limitations<br />Google Wonder Wheel<br />http://www.google.co.uk/#q=keyword+based+tools+suck&hl=en&prmd=iv&source=lnt&tbs=ww:1&sa=X&ei=2HvsTNTHD8uBhQed5dXMDA&ved=0CA4QpwU&fp=ec580a23bbcb13e1<br />
  7. 7. Getting Insightful Market Intelligence is frustrating for Analysts and stakeholders alike<br />
  8. 8. Semantic/Machine learning Platforms cut down on drudge work and improve quality of analysis <br />
  9. 9. Timeline / Ticker Intelligence improves reporting and cuts down on manual work<br />
  10. 10. Improved Sentiment Analysis provides insight into feelings and behavior<br />
  11. 11. Faster and better interpretation of content using phases instead of keywords<br />
  12. 12. Information rolled into dashboards to provide insight<br />
  13. 13. Marshall Sponder<br />Webmetricsguru.com <br />SocialMediaAnalyticsBook.com<br />@webmetricsguru<br />Now.seo@gmail.com<br />

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