Your SlideShare is downloading. ×
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Building A Social Network   Waa   1 17 07 V2 Draft
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Building A Social Network Waa 1 17 07 V2 Draft

631

Published on

Here\'s some of the work I lead in building a Social Network for the Web Analytics Association

Here\'s some of the work I lead in building a Social Network for the Web Analytics Association

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
631
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Web Analytics Association (WAA) Building a Social Network Presented By: Marshall Sponder Elena Haliczer Jared Freedman Social Media Committee, WAA February 1st, 2007, Miami
  • 2. Needs Assessments • Audiences (primary/secondary/subsequent) • Competitive Landscape (Sphinn, Specialty Content networks, and web analytics sources, groups, other reference points) • USP (Unique Selling Point) / WAA is the only professional association serving Web Analysts • Services (Mentorship, Networking, Viral Media (KickApps)) • KPI’s (quantitative/qualitative): membership increase to network/, tracking of influence on the web through rss and viral widgets • Revenue generation
  • 3. Technical Decisions (Jared/Marshall) • Open/Closed? • Domain Masking/ CSS Style Sheets mimicking main site • SSO (Secure Sign on)? Open ID? (Kickapps had SOAP interface – we have to write code to it) – Jared • Membership Authentication (Open/Closed?) Unique Situation (existing user base)
  • 4. Rollout Process • Content Strategy • User Agreements • Promotion • Approval Process and Management • Beta Testing and Training
  • 5. Content Strategy and User Agreements • Content channels – Committee content – Vendor content – Consultant content • Influencers • User agreements – Existing membership – New members – Site visitors
  • 6. Promotion • Leverage existing membership and community connections • Leverage sponsors and vendor members • Buy and resell advertising • Generate revenue • Manage advertising
  • 7. Approval Process and Management • Board of Directors • Committees and sub-committees • Volunteer Members • Operations management company, Virtual
  • 8. Beta-Testing and Training • Communicating with vendor • Training other committees and members in network testing and usage • Evaluating success • Deciding on next steps
  • 9. Dealing with the Unexpected • Competition • Internal constraints • Timing • Refining process • Vendor relations • Refining technical decisions based on internal changes

×