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Art of Placemaking and Geolocation to Amplify Art Events and Communities



Social Media for the Arts: Measuring the Impact of Art for Community Building ...

Social Media for the Arts: Measuring the Impact of Art for Community Building

This break out session will take place on November 8 from 09:30am-10:30am

Marshall Sponder, the author of Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics and creator of Rutgers University’s online course Social Media for the Arts will

Discuss a variety of ways communities can be mapped and measured within social media.
Find ways to gauge the impact of Art Based Events both the local community and the world at large (extended community).
Discover the wealth of information that exists in the social web and how to leverage it to enhance and amplify Art Events
Find new and better ways to merge the “real world/presence” with the “virtual online world / presence”.

Check the full schedule for all session details and times.

DATE:November 8, 2013
TIME:9:30 am - 10:30 am
Marshall Sponder



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Art of Placemaking and Geolocation to Amplify Art Events and Communities Art of Placemaking and Geolocation to Amplify Art Events and Communities Presentation Transcript

  • Measuring Impact of Art for Community Building Marshall Sponder WebMetricsGuru Inc., Baruch CUNY & Rutgers University 11/8/13
  • Art Communities be mapped & measured within Social Media
  • Events/festivals such Waterfire and Art of Placemaking happen in the 3D world as well as virtually and can be mapped if and when they have Twitter accounts, hashtags, lists or Facebook accounts/pages. http://screencast.com/t/UUOc5So4R
  • Mapping conversations provides context
  • Nexalogy Map of Twitter Publishers -Waterfire Providence and Art of Placemaking Conf ... http://screencast.com/t/LLqx1JKHQ
  • Nexalogy Treemap of Waterfire http://screencast.com/t/dcS1eTKrERo
  • MentionMapp visualizes Art of Placemaking http://screencast.com/t/W0jP7NuKlNhO
  • Mapping Communities in 6 modes using NodeXL http://b-i.forbesimg.com/markfidelman/files/2013/07/clip_image004.png
  • Exact Counts of Foot Traffic and Traffic Flow are Possible with inexpensive Analytics
  • Gauge the impact of Art Based Events
  • Use Geofeedia to track and record real time Social Media at the Exact location around your event
  • Use Geofeedia to track and record real time Social Media at the Exact location around your event – WILL DEMO AT ART OF PLACMAKING CONFERNCE
  • Waterfire Providence Facebook page has over 44,000 Fans
  • Search for people on Facebook who checked in to Waterfire Providence and live in any city, gender, relationship status, etc.
  • Foursquare check-ins show the pulse of New York City
  • Get Localized Arts intelligence by venue using check-in and other geo-location data
  • The Anatomy of a PLACE from the POV of LBS https://www.dropbox.com/s/fxsmqnq33941y7l/Geolocation%20Manifesto.pdf
  • Getting detailed qualitative data from Facebook is possible
  • Here’s one way to visualize Qualitative Info
  • Build Affinity Maps
  • Go broad first
  • Next, get more granular
  • Get Musical Tastes
  • Isolate Musical Tastes by Location
  • Search for specific types of Posts
  • Find posts created in a specific place
  • Amplify your Art Event on the Cheap (but you will have to invest time)
  • Develop a List of Local/Topical Influentials
  • Local Topical Influencers on Twitter https://followerwonk.com/bio/?q=placemaking%7C(creative%20placemaking)%7C(transmedia%20storytelling)&l=(Rhode%20Island)%7CProvidence%7C(Cr anston%2C%20RI)%7CBoston%7CNarragansett%7C(East%20Greenwich%2C%20RI)%7C(Warwick%2C%20RI)
  • Hyper target with Google https://www.google.com/search?q=%22creative+placemaking%22+%22rhode+island%22&tbm=isch&source=lnms&tbs=qdr:w&sa=X&ei=Dpl5UrHfFqjlsASHyICA CQ&ved=0CAcQ_AUoAQ&biw=1366&bih=643#facrc=_&imgdii=_&imgrc=oPfkmZ9grFt2VM%3A%3BSXEln2mSLXIpDM%3Bhttp%253A%252F%252Fconferenc e.placemakers.us%252Fwpcontent%252Fuploads%252Fsites%252F3%252F2013%252F09%252FLynneMcCormack350x425.jpg%3Bhttp%253A%252F%252Fconference.placemakers.us %252F2013%252F10%252F24%252Fpodcast-lynne-mccormack%252F%3B350%3B425
  • Use Text Analytics to find and focus on topics http://tweettopicexplorer.neoformix.com/#n=placemakersus ...
  • Use Neoformix "Spot" to note live formations http://neoformix.com/spot/#/art%20of%20placemaking
  • Understand your audience http://peerreach.com/placemakersus
  • Use Advanced Twitter Search https://twitter.com/search?q=placema king%20OR%20art%20OR%20arts% 20OR%20artists%20OR%20transme dia%20OR%20storytelling%20to%3A placemakersus%20OR%20to%3Apet ermello%20OR%20to%3Ametrisarts %20OR%20to%3Awaterfireprov%20 OR%20to%3Aneaarts%20OR%20to %3Aartsblocksbmore%20%40placem akersus%20OR%20%40petermello% 20OR%20%40metrisarts%20OR%20 %40waterfireprov%20OR%20%40ne aarts%20OR%20%40artsblocksbmor e%20near%3A%22Providence%2C% 20RI%22%20within%3A15mi&src=ty pd
  • Find Relevant Twitter Conversations
  • Build a List
  • What makes our stories worth sharing?
  • Viral Campaigns mapped by Pulsarplatform.com http://screencast.com/t/GrrH3Uik
  • Arousal Valence Emotions Grid Does your Story elicit a strong enough response? ... Unruly Psychological Response
  • Two reasons why people share and spread the word - psychological and Social motivations
  • How likely will your story spread?
  • Test for Emotional Intensity ...
  • Encode Emotions ...
  • Be ASTONISHING! http://jessicaknauss.blogspot.com/2013/10/the-votes-are-in.html
  • Art of Placemaking and/or Waterfire didn't score on any other emotions http://media.tumblr.com/tumblr_m4juiatbWJ1r41umo.jpg
  • To learn more check with me as we launch a new course @Rutgers with Unruly
  • Marshall Sponder WebMetricsGuru Inc. WebMetricsGuru.com now.seo@gmail.com @webmetricsguru Thank You! Questions?