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Amplification Academy presentation liberal arts education advocacy and social media -ms draft


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Thursday, October 11th at 2:00pm
What will you learn?
How to create emotionally charged, visually compelling content.
How to empower your audience with data and facts.
How to mobilize your audience to advocate for a solution.
Click the button on the right to reserve your spot in the free webinar…

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  • General Social Survey, conducted since 1972 by the National Data Program for the Sciences, known by its original initials, NORC. A national sample of 2,765 randomly selected adults participated.The study was based on data from 2002, the most recent year in which the General Social Survey covered arts
  • Transcript

    • 1. Investing in Liberal Arts Education & AdvocacyMarshall Sponder WebMetricsGuru INC
    • 2. Introduction Built and Teach Rutgers University Online Mini-MBA™: Social Media for the ArtsKey topics include:• Analyzing social media marketing opportunities for the arts• Exploring the behavioral and psychological factors that drive social media• Understanding how to form and optimize social networks for the arts• Designing effective communication strategies of social networks• Implementing measurement strategies to track and measure the ROI of social media• Discovering new social media technologies and learning how and when to employ them
    • 3. Also authored and teach a 6 week Social Media Measurement Class with use of Netbase starting this Winter, again
    • 4. Design of Rutgers Social Media For The Arts Fall 2012 Training the Artists of the Future
    • 5. Altruism is fed by Arts EducationIf you sing, dance, draw, or act -- and especially if you watch others doso -- you probably have an altruistic streak. (Credit: © Sandra Cunningham / Fotolia)
    • 6. Test of Altruistic Behavior sample of 2,765 randomly selected adults participated Behaviors• Allow a stranger to go ahead of them in line "If policymakers are• Carried a strangers belongings, or donated blood concerned about a decline in community• Give directions to a stranger life, the arts shouldnt• Lend someone an item of value be disregarded as a• Return money to a cashier who returned too much change means to promote an active citizenry”• Look after a neighbors pets, plants or mail Kelly LeRoux, UIC Study Variables1. Gender-orientation tolerance, measured by whether respondents would agree to having gay persons speak in their community or teach in public schools, and whether they would oppose having homosexually themed books in the library.2. Racial tolerance, measured by responses regarding various racial and ethnic groups, including African- Americans, Hispanics, and Asian Americans. Eighty percent of the study respondents were Caucasian
    • 7. Philosophy majors are some of the best with regard to analytical skills • •
    • 8. Philosophymajors arethe best liberalarts students atquantitativereasoning …. .. and the best at all-around intellectual skills.
    • 9. Appears to be less employment for Musicians in 2011 than in 1999 according to DOL,depending on what set of numbers you look at
    • 10. Social Media is a niceto have, but mostartists don’t use iteffectively Source: Netbase (1 year)
    • 11. The Major Themes with Art Education and Social Media
    • 12. Summary• Advocacy of The Arts fosters positive societal values, and spending for Arts Education should be Increased instead of Decreased.• Philosophy and Liberal Arts generalists are actually more effective employees to hire than business specialists because they more likely to “think out of the box” and adapt to rapid changes in the workplace and technology.
    • 13. Marshall SponderWebMetricsGuru WebMetricsGuru INC.