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Social Media Monitoring, Analytics and Engagement …
Social Media Monitoring, Analytics and Engagement
Tuesday, Nov 23 8:00a
at Soho Hotel, London, E4 9, United Kingdom
I am delighted to invite you to our next seminar which addresses what has very much been the 'hot' marketing topic of the year, and which is certain to grow dramatically in importance in 2011: Social Media Monitoring, Analytics and Engagement .
Whilst brands are increasingly recognising the significant commercial advantage that can be secured by tracking unfiltered, unscripted and real-time consumer feedback within blogs, forums, discussion boards, networks, video sharing communities and other 'social' environments, many have yet to formalise their approach in terms of:
· the appropriate mix of services/tools to be employed in order to maximise the relevance and accuracy of any tracking activity
· how best to analyse/interpret the resultant output to ensure the delivery of genuinely actionable insights, rather than mere data
· the appropriate strategies to be employed with regard to the lead influencer community
· how to maximise the reach and effectiveness of any engagement strategies. read more