Milwaukee Advertising


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Advertising dollars well spent. Target Demographics are key to the success of your budget, the Onion newspaper & brand will help you reach your goals and bring profit and success to you if you invest in it.

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Milwaukee Advertising

  1. 1. <ul><li>Arguably the most popular humor periodical in world history. </li></ul><ul><li>The New Yorker </li></ul><ul><li>YOUR COMPANY 2008/2009 </li></ul><ul><li>The Onion - Milwaukee </li></ul><ul><li>1661 N. Water Street Suite 501 </li></ul><ul><li>414.272.1371 X 24 </li></ul><ul><li>[email_address] </li></ul>
  2. 2. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page Introduction: <ul><li>Award winning satire and arts and entertainment coverage that cannot be found anywhere else </li></ul><ul><li>2 million readers weekly - 10 cities across the country </li></ul><ul><li>Nearly 300,000+ readers in Milwaukee area </li></ul><ul><li>6 Webby Awards for Best Humor on the Internet </li></ul><ul><li>New York Times Best Seller list </li></ul><ul><li>National strength = great interviews </li></ul>
  3. 3. 728x90, 300x250 and 160x600 on Home Page <ul><li>• 25-49 year-old core demo (59.5%) </li></ul><ul><li>35% Annual Income over $75K </li></ul><ul><li>58% Male </li></ul><ul><li>Active and affluent </li></ul><ul><li>College educated </li></ul><ul><li>45,000 weekly distribution, over 1,000 customer pick-up locations </li></ul>Desirable Demographic & Reach
  4. 4. 728x90, 300x250 and 160x600 on Home Page Desirable Demographic & Reach
  5. 5. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page <ul><li>• No one does what the Onion does </li></ul><ul><li>Viral nature of our content </li></ul><ul><li>Onion Podcast - #1 download the first week it was available on iTunes </li></ul><ul><li>Onion News Network </li></ul><ul><li>Synergy through various forms of media </li></ul><ul><li>Founded in Madison. Wisconsin - readers consider it “theirs” </li></ul>Brand Excitement / Viral Nature of Content
  6. 6. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page Loyalty of Readers
  7. 7. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page <ul><li>48% attended Rock Concerts in the past year </li></ul><ul><li>36% attended Live Theatre/symphony in the past year </li></ul><ul><li>51% frequent bars/clubs monthly </li></ul><ul><li>30% visited a casino in the past year </li></ul>Testimonials and Live Entertainment Demographics: Are Onion readers worthy of my precious ad dollars? Let's face it, The Onion is only funny if you're smart enough to understand it, which means Onion readers have already proven their worth. If you're smart enough to get The Onion, you're smart enough, and sophisticated enough, to understand the artists we bring to Milwaukee as part of Alverno Presents. The Onion has proven itself as one of the most unique and consistently reliable mediums when it comes to reaching informed,engaged, hip people from all walks of life . And the best part is Onion readers actually go out and do stuff after the sun goes down. Michael Harryman Director of Marketing and Communications Alverno College's Alverno Presents Music Series Our weekly ad in the Onion is by far one of the most effective pieces of advertising that we currently run. Far beyond just satire, the excellent and insightful locally produced music and entertainment coverage in the AV Club is unparalleled in the market and gives serious readers a reason to go beyond the front page . The Onion's large, diverse and active audience makes this a vital piece of advertising that is easily one of the fastest and most direct pipelines to our customers. Matt Beringer Talent Buyer, The Pabst & Riverside Theaters
  8. 8. 728x90, 300x250 and 160x600 on Home Page Music, Art and Entertainment Account List: Pabst & Riverside Theaters Turner Hall Rave/Eagles Club Summerfest Pitman Theater at Alverno College Global Union Music Festival Lollapalooza Bradley Center Live Nation Jam Productions Miramar Theater Points East Pub Mad Planet Marcus Theaters Marquette University Concerts UWM Union Milwaukee Ale House WLUM 102.1 Waukesha Symphony Orchestra Milwaukee Rep Theater Comedy Sportz Milwaukee Shakespeare Theater Milwaukee Art Museum Palladium Theater Discovery World at Pier Wisconsin Bristol Renaissance Faire Times Cinema WUWM WMSE Cascio Interstate Music Next Act Theater Eisner Museum Ravinia
  9. 9. 728x90, 300x250 and 160x600 on Home Page <ul><li>A.V. Milwaukee provides comprehensive and spirited weekly calendar </li></ul><ul><li>Music, Comedy, Event and Theater “Picks” each week often include Northern Lights </li></ul><ul><li>Weekly local feature stories covering Milwaukee’s cultural pulse </li></ul>Local Arts and Entertainment Coverage: A.V. Milwaukee
  10. 10. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page Proposed Campaign: ONION Sports 600x500 before Onion Home Page <ul><li>Critically acclaimed national arts and entertainment coverage </li></ul><ul><li>Weekly In-Depth celebrity interviews (including many Northern Lights performers) </li></ul><ul><li>Cinema, DVD, Music and Book Reviews </li></ul><ul><li>New A.V. Club features include The Hater, Tolerability Index, and Random Rules </li></ul>Peter Frampton Oneida Casino August 7, 2003 Jason Isbell Oneida Casino November 2, 3, & 4, 2008 Lewis Black Oneida Casino August 26, 2008 National Arts and Entertainment Coverage: A.V. Club
  11. 11. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page Sample Proposed Campaign <ul><li>52x Weekly Half Page, Full Color Ad </li></ul><ul><li>Premium placement, right hand read, within AV National Music Section </li></ul><ul><li>Full color included and waived placement charge </li></ul><ul><li>No rate increase in 2009 </li></ul><ul><li>$720 net per insertion </li></ul><ul><li>Full Page upgrade with every 8 Half Page insertions </li></ul>
  12. 12. 728x90, 300x250 and 160x600 on Home Page 600x500 before Onion Home Page Proposed Campaign: Added Value <ul><li>Onion Box Office Print Ad </li></ul><ul><li>1/2 Page runs weekly with ticket giveaways and show information to various theater experiences in Milwaukee </li></ul><ul><li>Onion readers are instructed to enter-to-win via email and are notified by our promotion staff if they are a winner </li></ul><ul><li>Oneida will receive one show per month in Box Office for 2 consecutive weeks </li></ul><ul><li>Onion Events Email Newsletter </li></ul><ul><li>Weekly email newsletter containing promotions, A.V. Milwaukee picks for the week, and online Box Office </li></ul><ul><li>Approximately 7,000 opt-in subscribers </li></ul><ul><li>Onion Street Team gathers new email names consistently </li></ul><ul><li>Show announcements and ticket giveaways available to Oneida </li></ul>
  13. 13. Contact us Today! Milwaukee Onion Team 1661 N. Water Street. Suite 501 Milwaukee, WI 53202 414-272-1372 | Fax 414-272-3555 [email_address] Thank you so much for considering our proposal. Please keep in mind that it should be viewed as more of a framework to work with—not set in stone. It is based on ideas that were successful for some of our current, consistent advertisers, but we’re very flexible. We want to work with you to create a successful campaign that meets your budget and exceeds your goals. Again, it is our sincere belief that Your Company could be the the perfect fit for the pages of The Onion, and we look forward to discussing how we can make this partnership work. … And thanks again for considering The Onion! Sincerely, Your #1 News Media Team in Milwaukee