The Value of
PRint Media
B y R y a n T h o m p s o n

Lessons of Print.
A picture is worth 1,000 words
Print is the most trusted source of media
People return to print time & time again
Print is cost effective and delivers a high ROI

A Picture is worth
1000 words.
Visual
Clean
Effective
$Profit$

In Print We Trust.
No other source of media is as trusted by the
public as print. Think about it. Radio ads
barrage you with something you might not even
want to listen to, frankly they are annoying. TV
can be worse and explains why TiVo sell so well
in Print Media inserts such as in Best Buy or in
Magazines and Newspapers. *Print is 4 times
as likely to be trusted than web media. This
will change one day, but for now don’t buy the
hype. Opinion leaders still read & trust in print.
Source: “Advertising Age - In Print We Trust.”

“News is best read in
hand”
The quote comes from my father who diligently
reads the news every single day. Usually he
wakes up and reads his paper, but sometimes he
picks it up only to read it again. Occasionally
he’ll save it until my mom makes him throw it
out.
The Point? People like their traditions and to
read news in hand. It’s important to them, more
so than a computer or television screen. Print
media is the only leisure media left, you decide
what to read & when to read it. It’s Freedom.

Print is Cost
Effective.
Imagine if you could canvass the 18-44 year-old
market of socially active affluent adults in a
major American market for only $180 a week?
You can. The Onion Newspaper does just that
in Milwaukee, Wisconsin.
They are just one example of a newspaper that
everybody reads, everybody looks for it, every
time they see the paper, they think of your ad.
That is the power of Print Advertising & ROI.

“Thanks for Created by
taking the time Ryan
to share this Thompson,
presentation.” a.ryanthompson@gmail.com