In Print Media We Trust
Upcoming SlideShare
Loading in...5

In Print Media We Trust



This is a good example showcasing the power of print media in an encroaching web 2.0 world.

This is a good example showcasing the power of print media in an encroaching web 2.0 world.



Total Views
Views on SlideShare
Embed Views



4 Embeds 13 7 3 2 1


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

In Print Media We Trust In Print Media We Trust Presentation Transcript

  • The Value of PRint Media B y R y a n T h o m p s o n
  • Lessons of Print. A picture is worth 1,000 words Print is the most trusted source of media People return to print time & time again Print is cost effective and delivers a high ROI
  • A Picture is worth 1000 words. Visual Clean Effective $Profit$
  • In Print We Trust. No other source of media is as trusted by the public as print. Think about it. Radio ads barrage you with something you might not even want to listen to, frankly they are annoying. TV can be worse and explains why TiVo sell so well in Print Media inserts such as in Best Buy or in Magazines and Newspapers. *Print is 4 times as likely to be trusted than web media. This will change one day, but for now don’t buy the hype. Opinion leaders still read & trust in print. Source: “Advertising Age - In Print We Trust.”
  • “News is best read in hand” The quote comes from my father who diligently reads the news every single day. Usually he wakes up and reads his paper, but sometimes he picks it up only to read it again. Occasionally he’ll save it until my mom makes him throw it out. The Point? People like their traditions and to read news in hand. It’s important to them, more so than a computer or television screen. Print media is the only leisure media left, you decide what to read & when to read it. It’s Freedom.
  • Print is Cost Effective. Imagine if you could canvass the 18-44 year-old market of socially active affluent adults in a major American market for only $180 a week? You can. The Onion Newspaper does just that in Milwaukee, Wisconsin. They are just one example of a newspaper that everybody reads, everybody looks for it, every time they see the paper, they think of your ad. That is the power of Print Advertising & ROI.
  • “Thanks for Created by taking the time Ryan to share this Thompson, presentation.”