0
How Social Media has impacted networking, and what you can do to stand out (in a positive way!)<br />Social Media, brand m...
webmatters | worship.com<br />© 2009 Socialnomics.net<br />
Shifting Paradigms<br />’80<br />’90<br />’00<br />’70<br />’10<br />Music<br />Vinyls<br />cassette<br />CDs<br />8Track<...
Social Media<br />Who, What, When, How?<br />webmatters | worship.com<br />
Average Age Distribution <br />webmatters | worship.com<br />
Estimated Average Age<br />webmatters | worship.com<br />
Age Distribution<br />webmatters | worship.com<br />
things you need to know about social media<br />Use it.  Don’t Abuse it.  Don’t Ignore it.<br />webmatters | worship.com<b...
webmatters | worship.com<br />Employers<br />Are employers checking the facebook, twitter, myspace, and other social media...
webmatters | worship.com<br />Employers are Reviewing your online footprint as part of their screening process<br />YES<br />
Who’s Reviewing Your Facebook?<br />From Execunet:<br />77 percent of recruiters run searches of candidates on the Web to ...
Character, Personalities, and Habits<br />“Employers hoping to gain insight into the character and personalities of job ap...
Assume No Privacy<br />''For potential employees, it is not uncommon for senior executives to have a media search conducte...
First Impressions<br />As the amount of personal information available online grows, first impressions are being formed lo...
Screening<br />Forty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networkin...
“Digital Dirt”<br />…college counselors are also advising students to watch what they say on social websites or post in bl...
Lawyers and private eyes use social media to investigate civil and criminal matters<br />A whopping 81 percent of matrimon...
webmatters | worship.com<br />Watched the news lately?<br />
You have an online footprint, and it may not ever go away<br />webmatters | worship.com<br />
Where Are They Looking?<br />Of those who conduct online searches/background checks of job candidates, <br />29 percent us...
You’re Hired<br />18 percent of employers said they found content on social networking sites that encouraged them to hire ...
You’re NOT Hired<br />Thirty-five percent of employers reported they have found content on social networking sites that ca...
The hiring manager<br />An inside look into the process of filling teams<br />webmatters | worship.com<br />
Goals of the job interview and hiring process: Assessments<br />Competence<br />Knowledge<br />Work Ethic<br />Judgment<br...
Key Performance Indicators<br />Competence<br />Knowledge<br />Work Ethic<br />Judgment<br />Character & Integrity<br />Va...
LinkedIn
LinkedIn, Facebook
LinkedIn, Facebook
LinkedIn,Facebook
Facebook
Facebook
LinkedIn, Facebook
LinkedIn, Facebook
LinkedIn, Facebook</li></ul>webmatters | worship.com<br />
First Search:  Within Employer, Inner Circle<br />webmatters | worship.com<br />
Second Search:  Within Employer, company wide<br />webmatters | worship.com<br />
Third Search: External, 1st Degree Network<br />webmatters | worship.com<br />
Fourth Search:  Personal Extended External Network<br />webmatters | worship.com<br />
Last Search: Out of Network<br />webmatters | worship.com<br />
Common Ground: They All Revert Back to Network<br />webmatters | worship.com<br />
Things you should never do on social media<br />Do’s, Don’ts, and Think Firsts<br />webmatters | worship.com<br />
webmatters | worship.com<br />Don’t make this your 15 minutes of fame<br />
Don’t use poor grammar and spell like a fifth grader<br />webmatters | worship.com<br />We know there are always going to ...
Don’t post the dumb things you do (better yet, just don’t do dumb things like these)<br />webmatters | worship.com<br />Th...
Don’t fall for stupid stuff…and don’t forward said stupid stuff<br />webmatters | worship.com<br />No comment necessary<br />
Don’t be ignorant, or appear ignorant, or show your ignorance<br />webmatters | worship.com<br />If you don’t know where H...
Don’t be a cheat<br />webmatters | worship.com<br />If you cheat at home or school, you will cheat at work<br />
Don’t bad mouth your employer, clients, or if you are a teacher, your students<br />webmatters | worship.com<br />
Use caution regarding photos from the beach or which are revealing<br />webmatters | worship.com<br />TMI<br />
Don’t express political views in raving rants, and don’t wish death on anyone<br />webmatters | worship.com<br />
Don’t have drinking as a hobby<br />webmatters | worship.com<br />
Don’t be a racist.  Don’t appear to be a racist if you aren’t one.<br />webmatters | worship.com<br />
 Don’t post photos of yourself drinking and partying<br />In 2008, Stacy Snyder lost her court battle against Millersville...
Don’t even post a lot of pictures of yourself with alcohol<br />webmatters | worship.com<br />
Don’t complain about your boss<br />webmatters | worship.com<br />
webmatters | worship.com<br />Don’t join hate groups or make hateful comments<br />“I hate _____”<br />
webmatters | worship.com<br />Don’t join extremist groups<br />
webmatters | worship.com<br />Don’t do stupid things<br />Don’t post all day long at work<br />Don’t constantly gripe, nit...
Things you should do with social media	<br />Where to from here?<br />webmatters | worship.com<br />
webmatters | worship.com<br />What to do next<br />Join LinkedIn and use it. Many employers are only posting jobs on Linke...
What to do next<br />The days of compartmentalized living are over.  <br />Google yourself.  What do you find?  Think like...
What to do next<br />Join LinkedIn and use it to play offense.  Goal: Position yourself to get the job<br />Use Facebook t...
What to do next<br />Set or adjust your privacy settings, but don’t rely on them completely. http://blog.worship.com/worsh...
What to do next<br />When posting about your activities in statuses and wall posts, think about who you are with, and what...
Thinking Points<br />Use discretion when posting on politics or religion<br />Remember: “fan” pages are visible to everyon...
Thinking Points<br />Keep your LinkedIn profile professional, with a professional photograph<br />Keep your facebook profi...
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Social Media, Brand Management, and your Job Search

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Copy of presentation delivered by Josh Riley at Crosspointe Church in Duluth, GA (Crossroads Career Network).

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  • http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&amp;ns_siteid=ns_us_g_social_networking_in__&amp;ArticleID=533&amp;cbRecursionCnt=2
  • http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
  • http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
  • http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&amp;ns_siteid=ns_us_g_social_networking_in__&amp;ArticleID=533&amp;cbRecursionCnt=2
  • http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
  • http://www.nypost.com/p/news/national/facebook_em_19o6ShnvKhE8MtIiAcLHxH#ixzz0gs51OHfc
  • 18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:Profile provided a good feel for the candidate&apos;s personality and fit within the organization -- 50 percent Profile supported candidate&apos;s professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent
  • http://www.barrowjournal.com/archives/1990-Supt.-Saunders-delays-Internet-policy;-idea-getting-a-second-look.html
  • Transcript of "Social Media, Brand Management, and your Job Search"

    1. 1. How Social Media has impacted networking, and what you can do to stand out (in a positive way!)<br />Social Media, brand management, and your job search<br />March 10. 2010<br />
    2. 2. webmatters | worship.com<br />© 2009 Socialnomics.net<br />
    3. 3. Shifting Paradigms<br />’80<br />’90<br />’00<br />’70<br />’10<br />Music<br />Vinyls<br />cassette<br />CDs<br />8Track<br />MP3, iTunes<br />Video<br />Super8, 35 MM<br />VHS<br />DVD<br />TVO/DVR<br />Voice<br />Landline/payphone<br />Cell phone<br />Smart phones<br />Devices<br />Palm<br />Cell Phone<br />Blackberry<br />iPhone<br />Data Speed<br />Slow Dialup<br />Dialup<br />DSL<br />Broadband<br />Antenna<br />Cable<br />iPod<br />Satellite<br />Television<br />Phone, Letters, Fax<br />Communications<br />Email<br />Social Media<br />webmatters | worship.com<br />
    4. 4. Social Media<br />Who, What, When, How?<br />webmatters | worship.com<br />
    5. 5. Average Age Distribution <br />webmatters | worship.com<br />
    6. 6. Estimated Average Age<br />webmatters | worship.com<br />
    7. 7. Age Distribution<br />webmatters | worship.com<br />
    8. 8. things you need to know about social media<br />Use it. Don’t Abuse it. Don’t Ignore it.<br />webmatters | worship.com<br />
    9. 9. webmatters | worship.com<br />Employers<br />Are employers checking the facebook, twitter, myspace, and other social media accounts as part of the hiring process?<br />
    10. 10. webmatters | worship.com<br />Employers are Reviewing your online footprint as part of their screening process<br />YES<br />
    11. 11. Who’s Reviewing Your Facebook?<br />From Execunet:<br />77 percent of recruiters run searches of candidates on the Web to screen applicants; <br />35 percent of these same recruiters say they've eliminated a candidate based on the information they uncovered. <br />webmatters | worship.com<br />
    12. 12. Character, Personalities, and Habits<br />“Employers hoping to gain insight into the character and personalities of job applicants are increasingly likely to peruse blogs, Google, and social … for clues about the applicants' likes, dislikes, and habits.”<br />webmatters | worship.com<br />
    13. 13. Assume No Privacy<br />''For potential employees, it is not uncommon for senior executives to have a media search conducted that would include all public statements the individual has made," said Tal Moise, chief executive of VerifiedPerson, which performs online background checks for US employers. ``What the public needs to understand is that whenever information is in the general domain, assume it is not private."<br />webmatters | worship.com<br />
    14. 14. First Impressions<br />As the amount of personal information available online grows, first impressions are being formed long before the interview process begins, warns David Opton, ExecuNet CEO and founder. "Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address -- regardless of whether or not you're in a job search," he says. Because the risks don't stop once you're hired.<br />webmatters | worship.com<br />
    15. 15. Screening<br />Forty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees, compared to only 22 percent of employers last year.<br />Eleven percent of employers plan to start using social networking sites for the screening process. <br />More than 2,600 hiring managers participated in the survey.<br />webmatters | worship.com<br />
    16. 16. “Digital Dirt”<br />…college counselors are also advising students to watch what they say on social websites or post in blogs. The message: A suggestive photo, an obscene comment, or unsavory postings about one's private life could nix a job offer.<br />Catherine Amory, interim director of career services at Northeastern University, says she sent an e-mail to members of the class of 2006 earlier this month. The title? ''Digital dirt may hurt. It is a tricky issue, though," she said. ''I'm not so sure that students shouldn't be free to be themselves. On the other hand, if they intend to work for a conservative institution, then they need to be more careful."<br />webmatters | worship.com<br />
    17. 17. Lawyers and private eyes use social media to investigate civil and criminal matters<br />A whopping 81 percent of matrimonial lawyers say that in the past five years they've seen a massive spike in the use of social-networking information as evidence of infidelity, a new poll shows. <br />The most widely used cyber-evidence -- including messages to lovers and incriminating photos -- is found on Facebook<br />Sixty-six percent of those surveyed said they'd used Facebook postings as evidence, with 15 percent from MySpace and 5 percent from Twitter...three cases in the past six months where Facebook postings were a key piece of evidence. <br />webmatters | worship.com<br />
    18. 18. webmatters | worship.com<br />Watched the news lately?<br />
    19. 19. You have an online footprint, and it may not ever go away<br />webmatters | worship.com<br />
    20. 20. Where Are They Looking?<br />Of those who conduct online searches/background checks of job candidates, <br />29 percent use Facebook<br />26 percent use LinkedIn<br />21 percent use MySpace<br />11 percent search blogs<br />7 percent follow candidates on Twitter.<br />Additionally, 16 percent of workers have used similar social networking sites as part of their job search.<br />webmatters | worship.com<br />
    21. 21. You’re Hired<br />18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate. Some examples include:<br />Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent <br />Profile supported candidate's professional qualifications -- 39 percent <br />Candidate was creative -- 38 percent <br />Candidate showed solid communication skills -- 35 percent <br />Candidate was well-rounded -- 33 percent <br />Other people posted good references about the candidate -- 19 percent <br />Candidate received awards and accolades -- 15 percent <br />webmatters | worship.com<br />
    22. 22. You’re NOT Hired<br />Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate, including:<br />Candidate posted provocative or inappropriate photographs or information -- 53 percent<br />Candidate posted content about them drinking or using drugs -- 44 percent <br />Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent <br />Candidate showed poor communication skills -- 29 percent <br />Candidate made discriminatory comments -- 26 percent <br />Candidate lied about qualifications -- 24 percent <br />Candidate shared confidential information from previous employer -- 20 percent <br />webmatters | worship.com<br />
    23. 23. The hiring manager<br />An inside look into the process of filling teams<br />webmatters | worship.com<br />
    24. 24. Goals of the job interview and hiring process: Assessments<br />Competence<br />Knowledge<br />Work Ethic<br />Judgment<br />Character & Integrity<br />Values<br />Likeability<br />Cultural Fit<br />Maturity & Professionalism<br />References<br />webmatters | worship.com<br />Professional<br />Personal<br />
    25. 25. Key Performance Indicators<br />Competence<br />Knowledge<br />Work Ethic<br />Judgment<br />Character & Integrity<br />Values<br />Likeability<br />Cultural Fit<br />Maturity & Professionalism<br />References<br /><ul><li>LinkedIn
    26. 26. LinkedIn
    27. 27. LinkedIn, Facebook
    28. 28. LinkedIn, Facebook
    29. 29. LinkedIn,Facebook
    30. 30. Facebook
    31. 31. Facebook
    32. 32. LinkedIn, Facebook
    33. 33. LinkedIn, Facebook
    34. 34. LinkedIn, Facebook</li></ul>webmatters | worship.com<br />
    35. 35. First Search: Within Employer, Inner Circle<br />webmatters | worship.com<br />
    36. 36. Second Search: Within Employer, company wide<br />webmatters | worship.com<br />
    37. 37. Third Search: External, 1st Degree Network<br />webmatters | worship.com<br />
    38. 38. Fourth Search: Personal Extended External Network<br />webmatters | worship.com<br />
    39. 39. Last Search: Out of Network<br />webmatters | worship.com<br />
    40. 40. Common Ground: They All Revert Back to Network<br />webmatters | worship.com<br />
    41. 41. Things you should never do on social media<br />Do’s, Don’ts, and Think Firsts<br />webmatters | worship.com<br />
    42. 42. webmatters | worship.com<br />Don’t make this your 15 minutes of fame<br />
    43. 43. Don’t use poor grammar and spell like a fifth grader<br />webmatters | worship.com<br />We know there are always going to be a few typos…but try to avoid them<br />
    44. 44. Don’t post the dumb things you do (better yet, just don’t do dumb things like these)<br />webmatters | worship.com<br />Those who exhibit poor judgment in their personal lives are also likely to exhibit poor judgment at work<br />
    45. 45. Don’t fall for stupid stuff…and don’t forward said stupid stuff<br />webmatters | worship.com<br />No comment necessary<br />
    46. 46. Don’t be ignorant, or appear ignorant, or show your ignorance<br />webmatters | worship.com<br />If you don’t know where Haiti is, or who Al Qaeda is, that’s not good<br />
    47. 47. Don’t be a cheat<br />webmatters | worship.com<br />If you cheat at home or school, you will cheat at work<br />
    48. 48. Don’t bad mouth your employer, clients, or if you are a teacher, your students<br />webmatters | worship.com<br />
    49. 49. Use caution regarding photos from the beach or which are revealing<br />webmatters | worship.com<br />TMI<br />
    50. 50. Don’t express political views in raving rants, and don’t wish death on anyone<br />webmatters | worship.com<br />
    51. 51. Don’t have drinking as a hobby<br />webmatters | worship.com<br />
    52. 52. Don’t be a racist. Don’t appear to be a racist if you aren’t one.<br />webmatters | worship.com<br />
    53. 53. Don’t post photos of yourself drinking and partying<br />In 2008, Stacy Snyder lost her court battle against Millersville University to obtain the teaching certificate denied her just days before her graduation. Reason for denial? A MySpace photo deemed by school officials as "unprofessional," "potentially offensive" and promoting "underage drinking." <br />The offending picture, snapped at a Halloween party, showed Snyder wearing a child’s pirate hat and drinking from a plastic cup. The caption read "Drunken pirate."<br />webmatters | worship.com<br />
    54. 54. Don’t even post a lot of pictures of yourself with alcohol<br />webmatters | worship.com<br />
    55. 55. Don’t complain about your boss<br />webmatters | worship.com<br />
    56. 56. webmatters | worship.com<br />Don’t join hate groups or make hateful comments<br />“I hate _____”<br />
    57. 57. webmatters | worship.com<br />Don’t join extremist groups<br />
    58. 58. webmatters | worship.com<br />Don’t do stupid things<br />Don’t post all day long at work<br />Don’t constantly gripe, nitpick, or criticize others<br />Don’t spend too much time on games like Mafia Wars or Farmville.<br />Don’t take t00 many silly “quizzes” <br />Spell correctly and be cautious of using teen-like abbreviations (i.e. “U R” for “you are”, etc)<br />Don’t use crudities, profanity or even abbreviations for profanity (e.g. LMFAO, WTF, FML, FTW, FTFW). <br />
    59. 59. Things you should do with social media <br />Where to from here?<br />webmatters | worship.com<br />
    60. 60. webmatters | worship.com<br />What to do next<br />Join LinkedIn and use it. Many employers are only posting jobs on LinkedIn, bypassing Monster, Career Builder, and other online resources.<br />
    61. 61. What to do next<br />The days of compartmentalized living are over. <br />Google yourself. What do you find? Think like a recruiter when you search:<br />--name + school<br />--name + employer<br />--name + organizations<br />--name + city<br />webmatters | worship.com<br />
    62. 62. What to do next<br />Join LinkedIn and use it to play offense. Goal: Position yourself to get the job<br />Use Facebook to connect on a personal level. Goal: Don’t do anything to lose the job<br />webmatters | worship.com<br />
    63. 63. What to do next<br />Set or adjust your privacy settings, but don’t rely on them completely. http://blog.worship.com/worship/crossroads.html<br />Review your profile: Does it present you well to clients, employers, and recruiters?<br />webmatters | worship.com<br />
    64. 64. What to do next<br />When posting about your activities in statuses and wall posts, think about who you are with, and what you are doing<br />Remember things can get “lost in the translation” in the printed form<br />Be especially cautious if you are employed (or seeking employment) in the fields of education or ministry<br />webmatters | worship.com<br />
    65. 65. Thinking Points<br />Use discretion when posting on politics or religion<br />Remember: “fan” pages are visible to everyone regardless of privacy settings<br />Be yourself; don’t create a “puffer” profile designed to make yourself look like some kind of one-dimensional professional super hero<br />Evaluate online profiles of those you may be interviewing with to find common ground<br />If you are a Christian, remember you do not belong to yourself; you belong to God, and your profile should serve as an ambassador for Him<br />webmatters | worship.com<br />
    66. 66. Thinking Points<br />Keep your LinkedIn profile professional, with a professional photograph<br />Keep your facebook profile warm and friendly, with a good casual photo<br />Don’t post anything negative about your employer (past or present), co-workers, or clients, and be careful with comments about your industry<br />Just because you think it doesn’t mean you have to say it<br />Demonstrate maturity; don’t boohoo over nonsense<br />Consider blogging about a professional area of interest and expertise<br />webmatters | worship.com<br />
    67. 67. What if…I already have a bad online footprint?<br />Examine your heart<br />Remove any photos you have that are questionable<br />If others have photos of you that are questionable, ask the host to remove them. “Untag” yourself from them as well.<br />Delete off-color or questionable comments. They may be still visible on your friends pages, but at least they won’t be on yours.<br />Know what is out there and be able to explain how you have matured and changed.<br />webmatters | worship.com<br />
    68. 68. The Billboard Principle<br />General Rule: Don’t post anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news.<br />(Better rule: Don’t DO anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news)<br />webmatters | worship.com<br />
    69. 69. The Billboard Principle<br />webmatters | worship.com<br />
    70. 70. The Billboard Principle<br />webmatters | worship.com<br />
    71. 71. The Billboard Principle<br />webmatters | worship.com<br />
    72. 72. The Billboard Principle<br />webmatters | worship.com<br />
    73. 73. The Billboard Principle<br />webmatters | worship.com<br />
    74. 74. Where is your heart?<br />The good man brings good things out of the good stored up in his heart, and the evil man brings evil things out of the evil stored up in his heart. For out of the overflow of his heart his mouth speaks.<br />Want to know where your heart is? Look at:<br />Checkbook and credit card statements: where you spend your money<br />Outlook/Daytimer/iPhone : where you spend your time<br />Bookshelf, iPod, Tivo: what you listen to, read, watch<br />Facebook/Twitter: All of the above<br />webmatters | worship.com<br />
    75. 75. webmatters | worship.com<br />The Bible’s guidance to living also applies to your online life<br />But among you there must not be even a hint of sexual immorality, or of any kind of impurity, or of greed, because these are improper for God's holy people.<br />…make up your mind not to put any stumbling block or obstacle in your brother's way<br />If anyone considers himself religious and yet does not keep a tight rein on his tongue, he deceives himself and his religion is worthless.<br />
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