High School Social Media Presentation

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copy of presentation at Georgia's Brookwood High School on the topic of how recruiters and hiring managers use social media sites like facebook and linkedin to find and screen job candidates.

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  • http://www.boston.com/business/globe/articles/2006/03/30/job_applicants_online_musings_get_hard_look/
  • http://www.careerbuilder.com/Article/CB-533-Job-Search-Warning-Social-Networking-Can-Be-Hazardous-to-Your-Job-Search/?cbsid=299138fcbed44628969610670f28fd3d-318513149-wq-6&ns_siteid=ns_us_g_social_networking_in__&ArticleID=533&cbRecursionCnt=2
  • 18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate . Some examples include: Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent Profile supported candidate's professional qualifications -- 39 percent Candidate was creative -- 38 percent Candidate showed solid communication skills -- 35 percent Candidate was well-rounded -- 33 percent Other people posted good references about the candidate -- 19 percent Candidate received awards and accolades -- 15 percent
  • High School Social Media Presentation

    1. 1. SOCIAL MEDIA <ul><li>Using Social Media to Enhance your Job Search </li></ul>Webmatters.com Josh Riley
    2. 2. Social Media <ul><li>Question: Who’s Online? </li></ul>webmatters
    3. 3. Who else is online? <ul><li>Question: Who is looking at your profiles? </li></ul><ul><ul><ul><li>Friends </li></ul></ul></ul><ul><ul><ul><li>Parents & family </li></ul></ul></ul><ul><ul><ul><li>Stalkers </li></ul></ul></ul><ul><ul><ul><li>Con-artists posing as beautiful women </li></ul></ul></ul><ul><ul><ul><li>Creepy guys </li></ul></ul></ul><ul><ul><ul><li>College counselors </li></ul></ul></ul><ul><ul><ul><li>Employers & Recruiters </li></ul></ul></ul>webmatters
    4. 4. Employers and facebook webmatters
    5. 5. Where Are They Looking? <ul><li>Of those who conduct online searches/background checks of job candidates, </li></ul><ul><ul><li>29 percent use Facebook </li></ul></ul><ul><ul><li>26 percent use LinkedIn </li></ul></ul><ul><ul><li>21 percent use MySpace </li></ul></ul><ul><ul><li>11 percent search blogs </li></ul></ul><ul><ul><li>7 percent follow candidates on Twitter. </li></ul></ul>webmatters
    6. 6. Facebook reveals your pursuits <ul><li>… your pursuits--whatever they may be—reveal what you prize….what we pursue will ultimately define us. It will claim our time, absorb our resources, and shape our future </li></ul>webmatters
    7. 7. Character, Personalities, and Habits <ul><li>“ Employers hoping to gain insight into the character and personalities of job applicants are increasingly likely to peruse blogs, Google, and social … for clues about the applicants' likes, dislikes, and habits.” </li></ul>webmatters
    8. 8. First Impressions <ul><li>&quot; Given the implications and the shelf-life of Internet content, managing your online image is something everyone should address …” </li></ul><ul><li>--- David Opton, ExecuNet CEO and founder </li></ul>webmatters
    9. 9. Screening <ul><li>Forty-five percent of employers reported in a June 2009 CareerBuilder survey that they use social networking sites to screen potential employees, compared to only 22 percent of employers last year. </li></ul><ul><li>Eleven percent of employers plan to start using social networking sites for the screening process. </li></ul>webmatters
    10. 10. You’re Hired <ul><li>18 percent of employers said they found content on social networking sites that encouraged them to hire the candidate . Some examples include: </li></ul><ul><ul><li>Profile provided a good feel for the candidate's personality and fit within the organization -- 50 percent </li></ul></ul><ul><ul><li>Profile supported candidate's professional qualifications -- 39 percent </li></ul></ul><ul><ul><li>Candidate was creative -- 38 percent </li></ul></ul><ul><ul><li>Candidate showed solid communication skills -- 35 percent </li></ul></ul><ul><ul><li>Candidate was well-rounded -- 33 percent </li></ul></ul><ul><ul><li>Other people posted good references about the candidate -- 19 percent </li></ul></ul><ul><ul><li>Candidate received awards and accolades -- 15 percent </li></ul></ul>webmatters
    11. 11. You’re NOT Hired <ul><li>Thirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate, including: </li></ul><ul><ul><li>Candidate posted provocative or inappropriate photographs or information -- 53 percent </li></ul></ul><ul><ul><li>Candidate posted content about them drinking or using drugs -- 44 percent </li></ul></ul><ul><ul><li>Candidate bad-mouthed their previous employer, co-workers or clients -- 35 percent </li></ul></ul><ul><ul><li>Candidate showed poor communication skills -- 29 percent </li></ul></ul><ul><ul><li>Candidate made discriminatory comments -- 26 percent </li></ul></ul><ul><ul><li>Candidate lied about qualifications -- 24 percent </li></ul></ul><ul><ul><li>Candidate shared confidential information from previous employer -- 20 percent </li></ul></ul>webmatters
    12. 12. Best way to get hired? <ul><ul><li>Have a good reputation </li></ul></ul><ul><ul><li>Know someone who has an open position </li></ul></ul><ul><ul><li>Know someone who knows someone who has an open position </li></ul></ul><ul><ul><li>Know someone who knows someone who knows someone who has an open position </li></ul></ul><ul><ul><li>Know someone who knows someone who knows someone who knows someone who has an open position </li></ul></ul>webmatters
    13. 13. Six degrees of separation webmatters
    14. 14. WHERE TO GO FROM HERE <ul><li>Who, What, When, How? </li></ul>webmatters
    15. 15. Vis 1 webmatters
    16. 16. Vis 1 webmatters
    17. 17. 1: Join LinkedIn and begin to use it <ul><li>Many employers are only posting jobs on LinkedIn, bypassing Monster, Career Builder, and other online resources. </li></ul><ul><ul><ul><li>Learn to use it: Guide to LinkedIn: http://www.youtube.com/watch?v=jnx9t8IwLzI </li></ul></ul></ul><ul><ul><ul><li>Use LinkedIn on an ongoing basis and build your professional network (friends, parents, former teachers, former employers, former coaches) </li></ul></ul></ul>webmatters
    18. 18. 2: Review and improve your online footprint <ul><li>Google yourself. What do you find? Think like a recruiter when you search: </li></ul><ul><ul><li>--name + school </li></ul></ul><ul><ul><li>--name + employer </li></ul></ul><ul><ul><li>--name + organizations </li></ul></ul><ul><ul><li>--name + city </li></ul></ul><ul><li>Review your online profiles: what is out there and how does it look to employers? </li></ul>webmatters
    19. 19. 3: Use your social media postings carefully <ul><li>Take the time to set your privacy settings, but do not rely on them completely. They are not infallible. </li></ul>webmatters
    20. 20. 3: Use your social media postings carefully <ul><li>Be very careful of what you post online </li></ul><ul><li>Make sure your online profile doesn’t make you look like a bad risk to an employer </li></ul><ul><li>Remember that the written word is devoid of voice inflections, context, and audio tone. What you write usually comes off 10X as hostile as intended. </li></ul>webmatters
    21. 21. Goals of the job interview and hiring process: Assessments <ul><li>Communication Skills </li></ul><ul><li>Competence </li></ul><ul><li>Knowledge </li></ul><ul><li>Work Ethic </li></ul><ul><li>Judgment </li></ul><ul><li>Character & Integrity </li></ul><ul><li>Values </li></ul><ul><li>Likeability </li></ul><ul><li>Cultural Fit </li></ul><ul><li>Maturity & Professionalism </li></ul><ul><li>References </li></ul><ul><li>Dependability/Reliability </li></ul>webmatters Professional Personal
    22. 22. Communication Skills webmatters The hiring manager hears: Your resume says: <ul><li>excellent communication skills </li></ul>Your facebook says: <ul><li>I am a doofus who communicates on the level of a 6 th grader </li></ul><ul><li>I do not pay attention to detail and don’t spend any time double checking my work to make sure it’s correct </li></ul>
    23. 23. Values webmatters The hiring manager hears: Your resume says: <ul><li>I work well with all kinds of people, and will not discriminate against any coworker or customer for any reason </li></ul>Your facebook says: <ul><li>I only get along with people who are exactly like me </li></ul><ul><li>I am a racist </li></ul><ul><li>I am tolerant of everyone except people who disagree with me </li></ul>
    24. 24. Dependability & Reliability webmatters The hiring manager hears: Your resume says: <ul><li>I work will with others and do what is expected of me </li></ul>Your facebook says: <ul><li>I have no respect for any authority, including yours. </li></ul><ul><li>I will do what I want, no one will tell me what to do </li></ul><ul><li>If you make me mad I might hurt a lot of people </li></ul>
    25. 25. Maturity & Professionalism webmatters The hiring manager hears: Your resume says: <ul><li>I am a reasonable, responsible person who respects the opinions of others </li></ul>Your facebook says: <ul><li>If you disagree with my political views, I think you are an idiot </li></ul><ul><li>I say whatever I think, and I think nothing of joining hate groups. </li></ul><ul><li>I will not hesitate to be rude to a customer if I don’t like them, or if I object to either their political or religious views </li></ul>
    26. 26. Character & Integrity webmatters The hiring manager hears: Your resume says: <ul><li>I am trustworthy and honest </li></ul>Your facebook says: <ul><li>Cheating and stealing are not a big deal to me. I won’t hesitate to cheat on my hours, my expenses, or my reasons for being absent from work. </li></ul>
    27. 27. Judgment webmatters The hiring manager hears: Your resume says: <ul><li>I am prolific at exercising good judgment </li></ul>Your facebook says: <ul><li>I do a lot of crazy things and the odds are good that I might injure someone while working for you, and so you should buy additional liability insurance if you hire me </li></ul>
    28. 28. Judgment webmatters The hiring manager hears: Your resume says: <ul><li>I am a hard worker </li></ul>Your facebook says: <ul><li>I play online video games all day on my computer, and I will probably play a lot of video games on your computer too. </li></ul>
    29. 29. Competence webmatters The hiring manager hears: Your resume says: <ul><li>I have a 3.5 GPA and have been extensively involved in demanding, extra-curricular activities requiring thoughtfulness, diligence, and competencies. </li></ul>Your facebook says: <ul><li>I believe everything I see or am told, even things that are obviously stupid. I would not do a good job of evaluating work situations and determining an appropriate course of action. </li></ul>
    30. 30. References webmatters The hiring manager hears: Your resume says: <ul><li>Excellent references available upon request </li></ul>Your facebook says: <ul><li>Terrible references are also available if you look hard enough </li></ul>
    31. 31. Communication Skills <ul><li>Don’t use crudities, profanity or even abbreviations for profanity (e.g. LMFAO, WTF, FML, FTW, FTFW, frickin’). </li></ul>webmatters
    32. 32. Knowledge webmatters The hiring manager hears: Your resume says: <ul><li>I have been extensively involved in student government activities </li></ul>Your facebook says:
    33. 33. Knowledge webmatters The hiring manager hears: Your facebook says: <ul><li>I spend most of my time watching reality shows on television, and never read the newspaper. I really don’t know what is going on outside of hollywood, and will probably say numerous ignorant things to your customers. </li></ul>
    34. 34. Use caution regarding photos from the beach or which are revealing—regardless of your figure <ul><li>TMI </li></ul>webmatters
    35. 35. The Billboard Principle <ul><li>General Rule: Don’t post anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news. </li></ul><ul><li>(Better rule: Don’t DO anything you would not want to see on a billboard, or on the front page of USA Today, the WSJ, CNN, or your local news) </li></ul>webmatters
    36. 36. The Billboard Principle webmatters
    37. 37. The Billboard Principle webmatters
    38. 38. The Billboard Principle webmatters
    39. 39. The Billboard Principle webmatters
    40. 40. The Billboard Principle webmatters

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