What is social media and web 2.0 When did it start? What does it mean? 2 way conversations Groups Memberships What are the rules? Truth Transparency Honesty Its a party
What is it made up of? And more arriving all the time.....
What is happening? Some statistics for you 67% of global internet users use social networks 10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. 20% of Tweets mention a brand Universal McCann reports that 77% of all active internet users regularly read blogs.
So what! What does it mean for your business? Positive Your clients are using social media Your prospects are talking about your industry, your products, your competition and maybe even you! They want to be educated, informed and engaged They respond to new forms of communication, video, blogs etc... A chance to get the edge and dominate your niche
Negative Your clients are using social media Your prospects are talking about your industry, your products, your competition and maybe even you! Examples, United airlines for customer service and Laura Ashley for inappropriate behaviour...
What next...? It is happening NOW What are you going to do about it? Do you have a strategy?