Lunch N Learn presentation 23rd September
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Lunch N Learn presentation 23rd September

  • 1,728 views
Uploaded on

1st 2 presentations from the seminar on the 23rd.

1st 2 presentations from the seminar on the 23rd.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,728
On Slideshare
1,710
From Embeds
18
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 18

http://www.slideshare.net 18

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.
  • 2.
  • 3.
  • 4. What is social media and web 2.0
    When did it start?
    What does it mean?
    2 way conversations
    Groups
    Memberships
    What are the rules?
    Truth
    Transparency
    Honesty
    Its a party
  • 5. What is it made up of?
    And more arriving all the time.....
  • 6. What is happening?
    Some statistics for you
    67% of global internet users use social networks
    10% of all time on the internet is on social media
    It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. 
    20% of Tweets mention a brand
    Universal McCann reports that 77% of all active internet users regularly read blogs. 
  • 7. So what!
    What does it mean for your business?
    Positive
    Your clients are using social media
    Your prospects are talking about your industry, your products, your competition and maybe even you!
    They want to be educated, informed and engaged
    They respond to new forms of communication, video, blogs etc...
    A chance to get the edge and dominate your niche
  • 8. Negative
    Your clients are using social media
    Your prospects are talking about your industry, your products, your competition and maybe even you!
    Examples, United airlines for customer service and Laura Ashley for inappropriate behaviour...
  • 9. What next...?
    It is happening NOW
    What are you going to do about it?
    Do you have a strategy?
  • 10. Questions please?
  • 11. Client journey
    Happiness
    Confusion
    Training
    Strategy
    Build it
    Manage it
    Define your outcomes
    and plan how they
    will be achieved
    Putting it together
    so it works
    Blogs
    Pages
    Links
    Groups
    Sites
    And so on...
    Every month
    • Managing your content
    • 16. Managing your blog
    • 17. Creating new links
    • 18. Sourcing new places to be
    • 19. Latest tips and tools
    • 20. Competitor analysis