Lnl London, 18 11

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Lnl London, 18 11

  1. 1.
  2. 2. From Ignorance to measurement<br />
  3. 3. The next 1 hour<br />Steve Harrington <br />Luke Williams<br />20 minutes each<br />Questions<br />Interaction<br />
  4. 4. What is social media and web 2.0<br />When did it start?<br />What does it mean?<br />2 way conversations<br />Groups<br />Memberships<br />What are the rules?<br />Truth<br />Transparency<br />Honesty<br />Its a party<br />
  5. 5. What is it made up of?<br />And more arriving all the time.....<br />
  6. 6. What is happening?<br /> Some statistics for you<br />67% of global internet users use social networks<br />10% of all time on the internet is on social media<br />It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users. <br />20% of Tweets mention a brand<br />Universal McCann reports that 77% of all active internet users regularly read blogs. <br />
  7. 7. So what!<br />
  8. 8. Why is it important NOW?<br />It is an AND not an OR<br />But<br />What can these tools and shift in culture do for your business?<br />
  9. 9. New business<br />Traditional sales channels<br />Now<br />Face to face<br />PPC<br />Cold call<br />Newspapers<br />Magazine<br />Radio<br />TV<br />Flyers<br />Trade shows<br />Ad space (bill boards etc)<br />Where are people spending<br />their time? <br />Where do they listen and<br />watch?<br />People do business with people<br />they trust!<br />Groups, social interaction...<br />
  10. 10. What is the process<br />Find out where your target audience live digitally<br />Engage with them there by<br />Educating them in what interests them<br />Informing them of interesting news, topics etc.. Create rapport and trust<br />Find a way to get them to engage back<br />Blog, reply, comment, connect, follow, email etc..<br />Sell to them! In an engaging, tribal, raving fan way<br />
  11. 11. Customer service<br />Direct interface with client<br />Quick and open response<br />Reduces issues when discussed openly, allows for research of answers<br />
  12. 12. People and HR<br />Find and create a holding pen for employees<br />Source for employees spreading the word<br />Discipline and policy<br />
  13. 13. Brand management<br />Brand, build and defence of!<br />Name, register, misuse<br />Reputational risk - What are people saying online about<br />You<br />Your business<br />Your product<br />Your industry<br />
  14. 14. Testing<br />Social media is a great way to test new:<br />Ideas<br />Products<br />Colours/ versions etc...<br />
  15. 15. Measurement<br />
  16. 16. Types of measurement<br />Followers (better to have 1,000 or 100?)<br />Eyeballs/ views<br />Mentions/ posts and comments<br />
  17. 17. Define your outcomes<br />Create a journey for your followers/ fans/ subscribers to<br />go down so they end up with a call to action which<br />Achieves your outcome.<br />
  18. 18. Conclusion<br />Find where they are living digitally<br />Find out what they are interested in<br />Find out what they want<br />Give it to them!<br />
  19. 19. Questions please?<br />www.webmattersuk.com<br />

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