Smart marketing class

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Smart marketing class

  1. 1. Smart Online Marketing How to turn strangers into customers Presented By Sterling McKinley, CEO Tuesday, January 28, 14 Connect with us: Twitter.com/MckinleyMediaGp Facebook.com/MckinleyMediaGroup Website: Mckinleymediagroup.com
  2. 2. Meet Sterling Mckinley Online Marketing Specialist, Columnist, Speaker Small Firm Innovation Tuesday, January 28, 14
  3. 3. Outline •The death of selling •Inbound marketing •Online marketing •Questions Tuesday, January 28, 14
  4. 4. My Website Isn't Getting Any Leads 4 Tuesday, January 28, 14
  5. 5. Your Website is Antisocial Tuesday, January 28, 14
  6. 6. Who likes to be sold? Tuesday, January 28, 14
  7. 7. The used car salesman approach is dead •Don’t Sell •Listen more •Be positive •Give it away Tuesday, January 28, 14
  8. 8. Building Trust & Relationships Tuesday, January 28, 14
  9. 9. Your customers are changing Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg Tuesday, January 28, 14
  10. 10. The way customers look for companies has changed in today’s digital age 97% of internet users look for local products and services online. Source: BIA/Kelsey, User View Wave VII, March 20 Tuesday, January 28, 14 10
  11. 11. What would Homer look for online? Tuesday, January 28, 14
  12. 12. MMM....FREE Donuts Tuesday, January 28, 14
  13. 13. It All Needs to Work Together Website Video Search Engine Optimization Social Media Tuesday, January 28, 14 Mobile
  14. 14. Tuesday, January 28, 14
  15. 15. Make Your Website Your Top Salesperson Tuesday, January 28, 14 15
  16. 16. What’s wrong with this website? Tuesday, January 28, 14
  17. 17. Website Redesign Tuesday, January 28, 14
  18. 18. Phone, Address & Email Tuesday, January 28, 14
  19. 19. Video Tuesday, January 28, 14
  20. 20. FAQ’s Tuesday, January 28, 14
  21. 21. Easy To Read Text Tuesday, January 28, 14
  22. 22. Give it away for free Tuesday, January 28, 14
  23. 23. Tuesday, January 28, 14
  24. 24. 5 Website Design Tips •Focus On Your Customer •Clearly List Your Phone, Address & Email •Give Something Away For Free •Make It Easy To Use •Make It Easy To Read •Look At Your Competitors' Website Tuesday, January 28, 14
  25. 25. Search Engine Optimization Tuesday, January 28, 14
  26. 26. Organic Search Engine Optimization Google Pulls content/keyword directly from Your website Tuesday, January 28, 14
  27. 27. Organic Search Engine Optimization Google Pulls content/keyword directly from Your website Tuesday, January 28, 14
  28. 28. Paid Search (Google Adwords) How it works •Pick Keywords •Set Budget •Create Ads Tuesday, January 28, 14
  29. 29. Google Maps/Local Search Tuesday, January 28, 14
  30. 30. Blog Google loves new, original & relevant content Tuesday, January 28, 14
  31. 31. 5 Search Engine Optimization Tips •Content Is King •Setup Local Profiles •Use Targeted Keywords •Blog •Look into Adwords •Look At Your Competitors' Website Tuesday, January 28, 14
  32. 32. Online Video Tuesday, January 28, 14
  33. 33. Clients that watch are 437% more likely to make a purchase compared to those that don’t. Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010 Tuesday, January 28, 14
  34. 34. Tuesday, January 28, 14
  35. 35. Video Ranks High in Google Searches Tuesday, January 28, 14
  36. 36. Social Media Tuesday, January 28, 14
  37. 37. My Social Media Story Tuesday, January 28, 14
  38. 38. 5 Tips For Social Media 15-30 minute chunks to monitor • • Support referral sources • Respond to relevant questions • Thank new followers or fans • Snoop on the activity of your competition Tuesday, January 28, 14
  39. 39. Mobile Marketing Tuesday, January 28, 14
  40. 40. Tuesday, January 28, 14
  41. 41. Tuesday, January 28, 14
  42. 42. Your clients are on the go By 2014 Mobile traffic will overtake desktop internet traffic. (Source:Microsoft Tag) Tuesday, January 28, 14
  43. 43. Desktop Website Tuesday, January 28, 14
  44. 44. Desktop Website On Mobile Phone Tuesday, January 28, 14
  45. 45. A Mobile Website ! A scaled down version of your Website ! Easy & quick way to get information ! A summary of your key points ! Loads fast & easy to make contact ! Be available 24/7 & anywhere Tuesday, January 28, 14
  46. 46. QR Codes A QR code is only as good as it’s landing page… • • • • • • • Point to mobile optimized landing pages Grab attention Help spread mobile coupons Build lists of mobile phone users Run better marketing metrics Easily share mobile media (photos/videos) Achieve marketing objectives! Tuesday, January 28, 14
  47. 47. 5 Tips Mobile Marketing •Test your website on a cell phone •Offer basic contact information •Get a Mobile Website •Use QR codes to connect with customers •Offer deals and discounts Tuesday, January 28, 14
  48. 48. Keep up with your Clients Tuesday, January 28, 14
  49. 49. Don’t Be Blockbuster Tuesday, January 28, 14
  50. 50. Businesses that can be found online are growing faster Over the next three years, businesses that use the web expect to grow 40% faster than those that don't. Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012 Tuesday, January 28, 14
  51. 51. Smart Online Marketing Tips 1. Information is the new sales 2. Your Website must be user friendly 3. Social Media is about building relationships 4. Reach Customers anytime & anywhere with Mobile 5. SEO: Make sure customers can find you Tuesday, January 28, 14
  52. 52. Contact Us Sterling Mckinley, Online Marketing Specialist Call: 410-630-1287 ext.1 Email: info@mckinleymediagroup.com Website:mckinleymediagroup.com MckinleyMediaGroup MckinleyMediaGp Tuesday, January 28, 14
  53. 53. Buy my e-book http://selz.co/1kU1l8m Tuesday, January 28, 14

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