Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups

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OME Community presents Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups

OME Community presents Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups

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Transcript

  • 1. Web Marketing for Start ups
    Suresh Babu
    Twitter: @seobangalore
  • 2.
  • 3.
  • 4. Prof Ramnath IIMB
  • 5.
  • 6.
  • 7.
  • 8. Research
    1
  • 9. Tools: Google Alert
    Google Alerts are email updates of the latest relevant Google results
  • 10. Google Insights www.google.com/insights
    Google Trends www.google.com/trends
    Back Type www.backtype.com
  • 11. Research To ....
    Monitor
    You
    Your Brand
    Your Competitor
    Your Industry
  • 12. SEO(Search Engine Optimization)
    “The art of bringing your website up in Google”
    2
  • 13. Google Keyword Tool
  • 14. What should do with these keywords ???
    Title
    Description
    Header
    Content
  • 15. Things to keep in mind
    One word
    Use of Location
    Friends, Family
    Quality
  • 16. Takeaways
    Keyword Research in Practices
    Google Web Master Guidelines
  • 17. Blog /Website
    3
  • 18. Optimize Blog/Website
    Use Keywords from Research
    Title, Description, Heading, Content…
  • 19. Tools – Blog Development
  • 20. Tools to test
    Try, Test the FREE versions
    Raven Tools
    Website Grader
  • 21. Content
    4
    FAQ’s
    Phone Calls
    Staff/Employees
    Forums/Groups
    Friends/Family
  • 22. Tools
    LinkedIn Answers
    Face book Groups
    Yahoo Answers
    Quora
  • 23. Take away
    Plan your content creation based on questions asked, timeline, who & when to publish
    Use Excel
  • 24. Social Media
    5
  • 25. SEO for Social Media
    Basic guidelines
    Content
    Use of Keywords
    Tag/categorize
    Sharing
    Events
  • 26.
  • 27.
  • 28. 5
    Local
  • 29. Advertisement
    Pay Per Click
    Social Media Ads
    Video, Banner Ads
    6
  • 30. Takeaways
    Google Ad words starts with Rs 500 & within hours ads are up
    Use to Test, Research
  • 31. Thank You
    Suresh Babu, Co- Founder, OME Community
    Email: suresh@webmarketingacademy.in
    http://in.linkedin.com/in/seosuresh
    Twitter: @seobangalore
  • 32. Photo Creditsand Thanks to
    http://www.flickr.com
    http://www.flickr.com/photos/karthikc
    http://www.flickr.com/photos/klash/