Web Marketing for Start ups<br />Suresh Babu<br />Twitter: @seobangalore<br />
Prof Ramnath IIMB<br />
Research<br />1<br />
Tools: Google Alert<br />Google Alerts are email updates of the latest relevant Google results<br />
Google Insights     www.google.com/insights<br />Google Trends     www.google.com/trends<br />Back Type     www.backtype.c...
Research To ....<br />Monitor <br />You<br />Your Brand<br />Your Competitor<br />Your Industry<br />
SEO(Search Engine Optimization)<br />“The art of bringing your website up in Google”       <br />2<br />
Google Keyword Tool<br />
What should do with these keywords ???<br />Title<br />Description<br />Header<br />Content<br />
Things to keep in mind<br />One word<br />Use of Location<br />Friends, Family<br />Quality<br />
Takeaways<br />Keyword Research in Practices<br />Google Web Master Guidelines<br />
Blog /Website<br />3<br />
Optimize  Blog/Website<br /> Use Keywords from Research<br />Title, Description, Heading, Content… <br />
Tools – Blog Development<br />
Tools to test<br />  Try, Test the FREE versions <br />Raven Tools<br />Website Grader<br />
Content<br />4<br />FAQ’s<br />Phone Calls<br />Staff/Employees<br />Forums/Groups<br />Friends/Family<br />
Tools<br />LinkedIn Answers<br />Face book Groups<br />Yahoo Answers<br />Quora<br />
Take away<br />Plan your content creation based on questions asked, timeline, who & when to publish <br />Use Excel<br />
Social Media<br />5<br />
SEO for Social Media<br />Basic guidelines<br />Content<br />Use of Keywords<br />Tag/categorize <br />Sharing<br />Events...
5<br />Local<br />
 Advertisement<br />Pay Per Click<br />Social Media Ads<br />Video, Banner Ads<br />6<br />
Takeaways<br />Google Ad words starts with Rs 500 & within hours ads are up<br />Use to Test, Research <br />
Thank You<br />Suresh Babu, Co- Founder, OME Community<br />Email: suresh@webmarketingacademy.in<br />http://in.linkedin.c...
Photo Creditsand Thanks to<br />http://www.flickr.com<br />http://www.flickr.com/photos/karthikc<br />http://www.flickr.co...
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Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups

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Web Marketing Workshop for Start Ups Bangalore. SEO, PPC, Social Media for Start Ups

  1. 1. Web Marketing for Start ups<br />Suresh Babu<br />Twitter: @seobangalore<br />
  2. 2.
  3. 3.
  4. 4. Prof Ramnath IIMB<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Research<br />1<br />
  9. 9. Tools: Google Alert<br />Google Alerts are email updates of the latest relevant Google results<br />
  10. 10. Google Insights www.google.com/insights<br />Google Trends www.google.com/trends<br />Back Type www.backtype.com <br />
  11. 11. Research To ....<br />Monitor <br />You<br />Your Brand<br />Your Competitor<br />Your Industry<br />
  12. 12. SEO(Search Engine Optimization)<br />“The art of bringing your website up in Google” <br />2<br />
  13. 13. Google Keyword Tool<br />
  14. 14. What should do with these keywords ???<br />Title<br />Description<br />Header<br />Content<br />
  15. 15. Things to keep in mind<br />One word<br />Use of Location<br />Friends, Family<br />Quality<br />
  16. 16. Takeaways<br />Keyword Research in Practices<br />Google Web Master Guidelines<br />
  17. 17. Blog /Website<br />3<br />
  18. 18. Optimize Blog/Website<br /> Use Keywords from Research<br />Title, Description, Heading, Content… <br />
  19. 19. Tools – Blog Development<br />
  20. 20. Tools to test<br /> Try, Test the FREE versions <br />Raven Tools<br />Website Grader<br />
  21. 21. Content<br />4<br />FAQ’s<br />Phone Calls<br />Staff/Employees<br />Forums/Groups<br />Friends/Family<br />
  22. 22. Tools<br />LinkedIn Answers<br />Face book Groups<br />Yahoo Answers<br />Quora<br />
  23. 23. Take away<br />Plan your content creation based on questions asked, timeline, who & when to publish <br />Use Excel<br />
  24. 24. Social Media<br />5<br />
  25. 25. SEO for Social Media<br />Basic guidelines<br />Content<br />Use of Keywords<br />Tag/categorize <br />Sharing<br />Events<br />
  26. 26.
  27. 27.
  28. 28. 5<br />Local<br />
  29. 29. Advertisement<br />Pay Per Click<br />Social Media Ads<br />Video, Banner Ads<br />6<br />
  30. 30. Takeaways<br />Google Ad words starts with Rs 500 & within hours ads are up<br />Use to Test, Research <br />
  31. 31. Thank You<br />Suresh Babu, Co- Founder, OME Community<br />Email: suresh@webmarketingacademy.in<br />http://in.linkedin.com/in/seosuresh <br />Twitter: @seobangalore<br />
  32. 32. Photo Creditsand Thanks to<br />http://www.flickr.com<br />http://www.flickr.com/photos/karthikc<br />http://www.flickr.com/photos/klash/<br />

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