Keyword ResearchHolistic keyword optimizationSuresh BabuWeb Marketing AcademyFounder                                New De...
New Delhi | 4–5 December 2012 | #SESNDEvolution of Search
New Delhi | 4–5 December 2012 | #SESNDSearch in 2012
New Delhi | 4–5 December 2012 | #SESNDHow are your web properties going to show up inthese results ?And we are here talkin...
New Delhi | 4–5 December 2012 | #SESNDAction: Test
New Delhi | 4–5 December 2012 | #SESNDKey takeaways:                                       Create Google + page           ...
New Delhi | 4–5 December 2012 | #SESND                   Types of keywords               • 1-2 keywordsShort tail       ( ...
New Delhi | 4–5 December 2012 | #SESNDAction:1. Write down 3 keywords that you think you   should optimize your website for
New Delhi | 4–5 December 2012 | #SESNDAction:2. Share your business, target audience, location to the person   sitting nex...
New Delhi | 4–5 December 2012 | #SESNDUnderstand User Intend ?           Awareness                                  Confer...
New Delhi | 4–5 December 2012 | #SESNDKey takeaways:                                         Search                       ...
New Delhi | 4–5 December 2012 | #SESNDHow to do keyword research ?1. Talk to your friends and family. Come up with 5   key...
New Delhi | 4–5 December 2012 | #SESND2. Do a Google search. Google shows results based on their data
New Delhi | 4–5 December 2012 | #SESND3. Google related searches
New Delhi | 4–5 December 2012 | #SESND4.    Google Instant search                     Instant search Tip: Content ideas & ...
New Delhi | 4–5 December 2012 | #SESND4.   Google trends
New Delhi | 4–5 December 2012 | #SESND5. Your Customer/Your Receptionist/Call center(the person who answers the customer c...
New Delhi | 4–5 December 2012 | #SESND6. Google Analytics                      Tip:                      Look for long tai...
New Delhi | 4–5 December 2012 | #SESND7.   Google Keyword Tool                 Gives the number of                 searche...
New Delhi | 4–5 December 2012 | #SESNDKeyword List – Think Holistic                                                     Ke...
New Delhi | 4–5 December 2012 | #SESNDTip:Set up Google alerts & social mention alerts fortop keywordshttp://www.google.co...
New Delhi | 4–5 December 2012 | #SESNDOther Places for Keyword Ideas    Answers                   Discussion Forums
New Delhi | 4–5 December 2012 | #SESND                          Thank YouContact :Suresh BabuPhone: 9731388721Email: sures...
New Delhi | 4–5 December 2012 | #SESNDPhoto credits:http://www.flickr.com/photos/chaoticgood01
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SES Conference India 2012 Presentations. Importance of Keyword Research PPT By Suresh Babu, Web Marketing Academy

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SES Conference India 2012 Speakers presentation. Importance of Keyword Research by Suresh Babu, Founder, Web marketing academy Bangalore

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SES Conference India 2012 Presentations. Importance of Keyword Research PPT By Suresh Babu, Web Marketing Academy

  1. 1. Keyword ResearchHolistic keyword optimizationSuresh BabuWeb Marketing AcademyFounder New Delhi 4–5 December
  2. 2. New Delhi | 4–5 December 2012 | #SESNDEvolution of Search
  3. 3. New Delhi | 4–5 December 2012 | #SESNDSearch in 2012
  4. 4. New Delhi | 4–5 December 2012 | #SESNDHow are your web properties going to show up inthese results ?And we are here talking about keywords forwebsites ……..We are way behind
  5. 5. New Delhi | 4–5 December 2012 | #SESNDAction: Test
  6. 6. New Delhi | 4–5 December 2012 | #SESNDKey takeaways: Create Google + page for your Business Create A Mobile Site (Local Business Listing www.howtogomo.com is moving here) (Free for 1 year) Add your floor plans to Google Maps maps.google.com/help/maps/floorplans
  7. 7. New Delhi | 4–5 December 2012 | #SESND Types of keywords • 1-2 keywordsShort tail ( Conferences)keywords • Company keywords Branded ( SES Conferences) Keywords • 3 or more keywords Long tail ( Discount codes to keywords SES Conference New Delhi)
  8. 8. New Delhi | 4–5 December 2012 | #SESNDAction:1. Write down 3 keywords that you think you should optimize your website for
  9. 9. New Delhi | 4–5 December 2012 | #SESNDAction:2. Share your business, target audience, location to the person sitting next to you and ask them to write down 3 keywords that they would type to find your businessTip:It’s an ice breaker + you will get the initial keyword list. #RPF – Real People Feedback
  10. 10. New Delhi | 4–5 December 2012 | #SESNDUnderstand User Intend ? Awareness Conference Interest SES Conference Decision Discount codes to SES Conference Take Action Register
  11. 11. New Delhi | 4–5 December 2012 | #SESNDKey takeaways: Search - Logout of gmail Do a Google Search - .com / .co.in - Maps - Informational - Image/Video - Research - Comparison - Competitors Use Location in your keywords Try abbreviations
  12. 12. New Delhi | 4–5 December 2012 | #SESNDHow to do keyword research ?1. Talk to your friends and family. Come up with 5 keywords #RPF – Real People Feedback
  13. 13. New Delhi | 4–5 December 2012 | #SESND2. Do a Google search. Google shows results based on their data
  14. 14. New Delhi | 4–5 December 2012 | #SESND3. Google related searches
  15. 15. New Delhi | 4–5 December 2012 | #SESND4. Google Instant search Instant search Tip: Content ideas & topics for business blogging Search for: • where/what/how/when • Compare Vs • Discounts
  16. 16. New Delhi | 4–5 December 2012 | #SESND4. Google trends
  17. 17. New Delhi | 4–5 December 2012 | #SESND5. Your Customer/Your Receptionist/Call center(the person who answers the customer calls will be a greatresource for keyword) #RPF – Real People Feedback
  18. 18. New Delhi | 4–5 December 2012 | #SESND6. Google Analytics Tip: Look for long tail keywords 80 % traffic comes from long tail
  19. 19. New Delhi | 4–5 December 2012 | #SESND7. Google Keyword Tool Gives the number of searches for each keyword. Use all the keywords to validate
  20. 20. New Delhi | 4–5 December 2012 | #SESNDKeyword List – Think Holistic Keyword Research Google Keyword My TopRPF Google Instant Google related Google Insights Google Analytics Tool KeywordsResearch For Blog Competition Business decision To fine tune Final list Final list Seasonality/locatio For comparison n tweak To validate Digital seo conference Digital marketing courses on digital Digital conferencesearch seminars 2012 forum india Digital Marketing marketing conference India Indiamarketing search conference digital marketing web analytics Social media Social mediaconference in india exhibition SEO, Social media courses and training expo India expo India career option forGoogle seminar digital marketing social media careers in digital digital marketing SEO events in SEO events inIndia trends 2012 conference india marketing professional New Delhi New Delhi SES conference inMarketing social media ad age digital companies train in SES conference in New Delhitradeshows trends 2012 conferences seo trends 2013 search marketing New Delhi 2012 2012 search engine strategies Search enginesearch marketing search engine conference new Google adwords Search engine strategiesshows marketing india york social media events seminars in india strategies expo expo
  21. 21. New Delhi | 4–5 December 2012 | #SESNDTip:Set up Google alerts & social mention alerts fortop keywordshttp://www.google.com/alertshttp://socialmention.com/
  22. 22. New Delhi | 4–5 December 2012 | #SESNDOther Places for Keyword Ideas Answers Discussion Forums
  23. 23. New Delhi | 4–5 December 2012 | #SESND Thank YouContact :Suresh BabuPhone: 9731388721Email: suresh@webmarketingacademy.inlinkedin.com/in/sureshbabutr
  24. 24. New Delhi | 4–5 December 2012 | #SESNDPhoto credits:http://www.flickr.com/photos/chaoticgood01
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