Online Marketing Workshop Bangalore. IP issues surrounding Domain Names and Social Media


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Online Marketing Workshop Bangalore. OME Community Monthly Meetup, April 2011- IP issues surrounding Domain Names and Social Media

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Online Marketing Workshop Bangalore. IP issues surrounding Domain Names and Social Media

  1. 1. IP Issues Around Domain Names and Social Media<br />By<br />SandeepHegde M.<br />Email:<br />website:<br />Blog:<br />
  2. 2. Intellectual Property???<br />Kinds- Patents, Trademarks, Copyrights, Industrial Designs, IC and layout designs, Trade secrets, Plant varieties, Traditional knowledge, Geographical Indications<br />IP Fundamentals<br />
  3. 3. Is domain name an IP?<br />Domain name X Trademark<br />Domain names<br />
  4. 4. Trademark infringement and passing off<br />Cyber squatting- domain hijacking<br />Reverse domain hijacking<br />IP issues around domain names<br />
  5. 5. Domain name Registrant<br />Agency providing for domain name registrations<br />Owner/registrant of Trademark<br />Who's responsible?<br />
  6. 6. Cease and Desist notice<br />Suit for infringement and passing off<br />Internet Corporation for Assigned Names and Numbers (ICANN)<br />.IN Dispute Resolution Policy (INDRP- NIXI)<br />Legal remedies<br />
  7. 7. WWF case (2000)<br />Yahoo Inc. v. AkashArora (1999)<br />Zee Telefilms Ltd. v. Zee, Kathmandu and others (2006<br />Famous First Cases<br />
  8. 8. Registration<br />Trademark notice<br />Documentation of promotional measures<br />Work closely with IP Attorneys for risk assessments<br />Trademark search, domain name search<br />Do not use infringing marks, domain names<br />Do not use confusingly similar representations<br />Dos and Don'ts<br />
  9. 9. Online interaction of Individuals, exchange of user generated contents and information<br />Examples- social networking, blogging, microblogging, multimedia content exchange etc.<br />Social Media<br />
  10. 10. Patents- Applications, software etc.<br />Copyrights- software, literary contents, pictures and photographs etc.<br />Trademarks- trade names, sound marks, logo etc.<br />Social media and IP Protection<br />
  11. 11. Trademark- infringement, dilution, defamation<br />Copyright infringement<br />Patent Disclosure<br />Trade Secret Disclosure<br />IP issues around Social Media<br />
  12. 12. Infringement- classic cases<br />Dilution- indiscriminate usage<br />Defamation- publishing untrue defamatory statements malafidely or negligently, causing damage<br />Trademarks<br />
  13. 13. Sharing User Generated Content<br />Sharing third party content- that in the public domain- copyright expired, non-copyrightable materials- facts, stats etc.<br />Attributing does not always absolve liability<br />Copyrights Infringement<br />
  14. 14. Any publication before application for Patent- Prior Art<br />Disclosure of Concepts, diagrames etc may be detrimental<br />trade Secrets- once lost, lost forever<br />Patent and Trade secrets disclosure<br />
  15. 15. Protect your IP<br />Be aware of terms of copyright and license agreements<br />Place appropriate IP notices<br />Have Stringent IP Policy in place<br />Engage with Social media<br />Never use third party IP without permission<br />Social Media Dos and Don'ts<br />
  16. 16. Free and Open Online IP Courses<br /><br />Learn IP<br />
  17. 17. Thank you<br />SandeepHegde M.<br /><br />
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