Online Marketing Workshop Bangalore. IP  issues surrounding Domain Names and Social Media
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Online Marketing Workshop Bangalore. OME Community Monthly Meetup, April 2011- IP issues surrounding Domain Names and Social Media

Online Marketing Workshop Bangalore. OME Community Monthly Meetup, April 2011- IP issues surrounding Domain Names and Social Media

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Online Marketing Workshop Bangalore. IP  issues surrounding Domain Names and Social Media Online Marketing Workshop Bangalore. IP issues surrounding Domain Names and Social Media Presentation Transcript

  • IP Issues Around Domain Names and Social Media
    By
    SandeepHegde M.
    Email: sandeep@brainleague.com
    website: www.brainleague.com
    Blog: www.sinapseblog.com
  • Intellectual Property???
    Kinds- Patents, Trademarks, Copyrights, Industrial Designs, IC and layout designs, Trade secrets, Plant varieties, Traditional knowledge, Geographical Indications
    IP Fundamentals
  • Is domain name an IP?
    Domain name X Trademark
    Domain names
  • Trademark infringement and passing off
    Cyber squatting- domain hijacking
    Reverse domain hijacking
    IP issues around domain names
  • Domain name Registrant
    Agency providing for domain name registrations
    Owner/registrant of Trademark
    Who's responsible?
  • Cease and Desist notice
    Suit for infringement and passing off
    Internet Corporation for Assigned Names and Numbers (ICANN)
    .IN Dispute Resolution Policy (INDRP- NIXI)
    Legal remedies
  • WWF case (2000)
    Yahoo Inc. v. AkashArora (1999)
    Zee Telefilms Ltd. v. Zee, Kathmandu and others (2006
    Famous First Cases
  • Registration
    Trademark notice
    Documentation of promotional measures
    Work closely with IP Attorneys for risk assessments
    Trademark search, domain name search
    Do not use infringing marks, domain names
    Do not use confusingly similar representations
    Dos and Don'ts
  • Online interaction of Individuals, exchange of user generated contents and information
    Examples- social networking, blogging, microblogging, multimedia content exchange etc.
    Social Media
  • Patents- Applications, software etc.
    Copyrights- software, literary contents, pictures and photographs etc.
    Trademarks- trade names, sound marks, logo etc.
    Social media and IP Protection
  • Trademark- infringement, dilution, defamation
    Copyright infringement
    Patent Disclosure
    Trade Secret Disclosure
    IP issues around Social Media
  • Infringement- classic cases
    Dilution- indiscriminate usage
    Defamation- publishing untrue defamatory statements malafidely or negligently, causing damage
    Trademarks
  • Sharing User Generated Content
    Sharing third party content- that in the public domain- copyright expired, non-copyrightable materials- facts, stats etc.
    Attributing does not always absolve liability
    Copyrights Infringement
  • Any publication before application for Patent- Prior Art
    Disclosure of Concepts, diagrames etc may be detrimental
    trade Secrets- once lost, lost forever
    Patent and Trade secrets disclosure
  • Protect your IP
    Be aware of terms of copyright and license agreements
    Place appropriate IP notices
    Have Stringent IP Policy in place
    Engage with Social media
    Never use third party IP without permission
    Social Media Dos and Don'ts
  • Free and Open Online IP Courses
    http://www.onlineipcourses.com/
    Learn IP
  • Thank you
    SandeepHegde M.
    sandeep@brainleague.com