Your Toughest SEO QUestions Answered
 

Your Toughest SEO QUestions Answered

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In all of our years presenting webinars, we have witnessed recurring questions from our audience members. We want to help you set the record straight on the most popular and most complex issues with ...

In all of our years presenting webinars, we have witnessed recurring questions from our audience members. We want to help you set the record straight on the most popular and most complex issues with SEO, so attend this webinar to increase your SEO knowledge!

In Webmarketing123’s Webinar, Your Toughest SEO Questions Answered, you’ll learn:

First steps to take when starting SEO on your site

What is the low-hanging fruit of SEO (quick wins for your campaign)

How to do an audit of competitor sites

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Your Toughest SEO QUestions Answered Your Toughest SEO QUestions Answered Presentation Transcript

  • Your Toughest SEO Questions Answered Simple Solutions to Your Tough SEO Questions Thank you for joining us! We will begin at:Audio: +1 (312) 878-0218 11:00 am PSTAccess code: 615-093-241 12:00 pm MTNEnter PIN # on your screen 1:00 pm CST 2:00 pm EST @webmarketing123 #wm123
  • Agenda The Start-Up Process 1 First steps to take when starting SEO on your site Low-Hanging Fruit 2 Quick wins for your SEO Campaign Taking on the Competition 3 Auditing your competitors‟ sites Key Takeaways 4 The points you don‟t want to forget @webmarketing123 #wm123
  • Agenda The Start-Up Process 1 First steps to take when starting SEO on your site Low-Hanging Fruit 2 Quick wins for your SEO Campaign Taking on the Competition 3 Auditing your competitors‟ sites Key Takeaways 4 The points you don‟t want to forget @webmarketing123 #wm123
  • The Start-Up Process Site Meta Content InboundKeywords URL’s Content Content Siloing Links @webmarketing123 #wm123
  • The Start-Up Process Keywords• Keyword selection is the most important part of the set-up process as it determines the course of your campaign• Best Practices: • Stay away from general terms • Do not focus just on search volume • Google your proposed search terms to see if the sites ranking on page 1 are relevant to what your business offers • Look at search trends for your proposed keywords • Expand on your keywords by finding variations @webmarketing123 #wm123
  • The Start-Up Process Site Content• “Content is King”: Your site must have a sufficient amount of content relating to your high priority keywords• If your site does not have content that relates to the keywords you are targeting, then search engines will not find you relevant for that term• Best Practices: • Target 3-5 keywords per page • Create relevant content for both users and search engines • Put content in text form instead of Flash • Include 3-5 instances of the keyword per 300-500 words of text. @webmarketing123 #wm123
  • The Start-Up Process Meta Content• Meta Tags: • <title> • <description> <title> • <keywords> • Header tags• Best Practices: • Meta Titles should be limited of 70 characters • Meta Descriptions should be limited to 155 characters <description> • Meta Content should be relevant to the page it is on @webmarketing123 #wm123
  • The Start-Up Process URL Structure• Clear URL structure assists both users and search engine spiders easily find where they are on your site• Best Practices: • Use the site structure to separate pages into sub-directories • Use hyphens instead of underscores to separate words • Keep URL structure consistent throughout your whole site @webmarketing123 #wm123
  • The Start-Up Process Content Siloing• Thematically Group Pages Around Keywords• Allows search engine spiders to comb through your site and find the major themes and key content• Sets up a clear organizational structure within your website, making it easier to navigate• Best Practices: • Group pages around keywords • Anchor Text • Title Tags • Breadcrumb Navigation @webmarketing123 #wm123
  • The Start-Up Process Inbound Linking• Inbound Links provide your site with third party validation• Best Practices: • Don‟t build all your links at once, take your time finding quality links and build at a natural rate • Diversify your link portfolio • Directories, Article Syndications, Paid Listings, Press Releases, Blogs & Forums • Not all links are created equal • Linking from sites that are legitimate and relevant will give you more link value • Reciprocal linking is not valued as much anymore @webmarketing123 #wm123
  • Agenda The Start-Up Process 1 First steps to take when starting SEO on your site Low-Hanging Fruit 2 Quick wins for your SEO Campaign Taking on the Competition 3 Auditing your competitors‟ sites Key Takeaways 4 The points you don‟t want to forget @webmarketing123 #wm123
  • Low-Hanging Fruit Quick Wins• SEO is a long-term project and results are usually not immediately seen• Creating “Quick Wins” helps build your overall site to become more competitive in the long-term• Need to develop a short-term strategy that allows you to get immediate results while helping to achieve your long-term goals @webmarketing123 #wm123
  • Low-Hanging Fruit Quick Wins• Strategy: • Pick keywords that are low competition and highly relevant • Ranking for these keywords will be easier and you will see your results quicker • Long-tail variations will help you rank for the “head match” terms over time • Regular Content Creation • Search engines favor sites that consistently have fresh new content on their site • Make sure content is keyword rich and has been optimized for internal linking @webmarketing123 #wm123
  • Agenda The Start-Up Process 1 First steps to take when starting SEO on your site Low-Hanging Fruit 2 Quick wins for your SEO Campaign Taking on the Competition 3 Auditing your competitors‟ sites Key Takeaways 4 The points you don‟t want to forget @webmarketing123 #wm123
  • Taking on the Competition Auditing Competitor Sites• Who are my competitors? • Business competitors • Competitors that offer similar or rival products • Search Space Competitors • All the pages in the SERP @webmarketing123 #wm123
  • Taking on the Competition Auditing Competitor Sites• Be a „detective‟• Tools you can use: • V • See how you stack up against competitors in website traffic • Find what keywords your competitors are getting traffic from • • See where you and your competitors are fighting for search space• Analyze Competitor Site • Source Code • Page Titles • Alt Tags @webmarketing123 #wm123
  • Agenda The Start-Up Process 1 First steps to take when starting SEO on your site Low-Hanging Fruit 2 Quick wins for your SEO Campaign Taking on the Competition 3 Auditing your competitors‟ sites Key Takeaways 4 The points you don‟t want to forget @webmarketing123 #wm123
  • Key Takeaways Points to Remember• A successful SEO campaign begins with building a well-researched keyword list and implementing all the 6 pillars around those keywords• Quick wins can be realized through attacking longer-tail variations of your keywords and ensuring you regularly generate fresh new content around your keywords• Know who your competitors are, both in terms of offerings and search space, and see what they are doing to optimize their own sites• Take advantage of all the tools at your disposal (Compete.com, Spyfu.com, etc.) @webmarketing123 #wm123
  • Thank You! @webmarketing123 #wm123
  • Contact Us for a Complimentary Digital Marketing Analysis Thank you for your attendance today! Custom Analysis includes: - Digital Planning Session: learn how your business can drive revenue growth through the web -Keyword Analysis: detailing the keywords people are using to search for your product or service - Search Engine Friendliness Report: crawlability analysis of your site Please contact: Mark Powers (800) 619 1570 mark.p@webmarketing123.com @webmarketing123 #wm123