Why Google Hates Your Website - slides 11/13/13
 

Why Google Hates Your Website - slides 11/13/13

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Why Google Hates Your Website - slides 11/13/13 Why Google Hates Your Website - slides 11/13/13 Presentation Transcript

  • Why Google Hates Your Website Mike Turner Director of Business Development November 13th, 2013 #123webinar | @webmarketing123
  • Frequently Asked Questions (FAQs) Are the slides available? Yes! Just email results@webmarketing123.com @webmarketing123 Engage with us on Social: facebook.com/webmarketing123 webmarketing123 Get a consultation: Email us at “results@webmarketing123.com” #123webinar | @webmarketing123
  • About Us #123webinar | @webmarketing123 3
  • We are a Full Service Digital Marketing Agency: Search Engine Optimization Paid Search / Display Advertising Social Media Marketing Top 500 Fastest Growing Private US Companies #123webinar | @webmarketing123 4
  • What sets us apart? #123webinar | @webmarketing123 5
  • We deliver on revenue. Not just leads & traffic. Each campaign includes: Business Research + Strategy Custom Scorecard Tracking Attribution + Data-driven Optimizations #123webinar | @webmarketing123 6
  • Bonus Prize #123webinar | @webmarketing123 7
  • Tweet the link to our third annual State of Digital Marketing (available on Webmarketing123.com) with the #wm123report hashtag for a chance to win an iPad mini! Copyright © 2013 Apple Inc. #123webinar | @webmarketing123 8
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • How’s your SEO foundation holding up? Hopefully, better than this. Let’s find out… #123webinar | @webmarketing123
  • How’s your SEO foundation holding up? Be honest! Ask yourself: 1 Are my keywords mapped? 2 Do I have a link building strategy? 3 Does my content align with mapped keywords? 4 Can I track keywords to revenue? If you said “No” to any of these questions… Your SEO could use a little help! #123webinar | @webmarketing123
  • Build a solid SEO foundation. Here’s how to get started: 1 Research new keyword opportunities. 2 Identify “low hanging fruit.” 3 Set monthly link-building goals. 4 Evaluate keywords based on revenue. 5 Create content for top-performing keyword themes. #123webinar | @webmarketing123
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • How can I tell if Google likes me? Dear Google, Do you like me? Please check one. YES NO Start with the basics. #123webinar | @webmarketing123
  • How can I tell if Google likes me? First, get the basics right. 1 Install Google Analytics. 2 Install Webmaster Tools. 3 Link the two together. SEO 101 Example. Say you rank on page 3 of Google for “super awesome keyword” but no one clicked on you – Now you can tell. #123webinar | @webmarketing123
  • Who does Google love? WHO WHY Ranking Keywords Amazon.com Keyword rich content Hand tools Wikipedia.com Lots of indexed pages Anything Gotomeeting.com Team who knows how to court Google. Online meetings Salesforce.com Lost of Inbound Links CRM Don’t be jealous… Get in the game! #123webinar | @webmarketing123
  • How to make Google notice you: Keywords Site Content Meta Content URL’s Content Siloing Successful SEO Campaign #123webinar | @webmarketing123 Inbound Links
  • Get your keywords right. Optimize your keywords: 1 Go for both generic & “long tail” keywords. 2 Remember, it’s not all about search volume. 3 Research what pages currently rank for your proposed keywords. 4 Reevaluate your content needs. #123webinar | @webmarketing123
  • Get your keywords right. #123webinar | @webmarketing123
  • Get your keywords right. Help Google help you. Use the Google provided keyword tool. #123webinar | @webmarketing123
  • Get your keywords right. A solid foundation needs a blueprint. Use a keyword mapping document. #123webinar | @webmarketing123 22
  • Measure true progress. Use a scorecard to: 1 Establish standard KPIs. 2 Buy senior-level support. 3 Enforce accountability. #123webinar | @webmarketing123 23
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • Tackle on-page optimization. 3 Key elements of meta content: 1 URL 2 Page-title 3 Description #123webinar | @webmarketing123
  • Tackle on-page optimization. Include descriptive keywords in page titles. Keywords in the First or Second Position of the Page Title have the greatest impact! #123webinar | @webmarketing123
  • Consider site thematic structure. Mobile Thematically group pages around keywords. SMB Create quality content within each section that relate to larger keyword themes. Link pages within the same groups to further strengthen theme of website. Enterprise SMB Enterprise Mobile Other Relevant Internal Pages #123webinar | @webmarketing123
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • Think of links like votes. Relevant Industry Directories Video Blogger Outreach Press Releases & Media Coverage Online Forums (Quora, etc.) Social Media #123webinar | @webmarketing123 Content Syndication
  • Three month game plan. Low hanging fruit. #123webinar | @webmarketing123
  • Three month game plan. Low hanging fruit. Press releases. Source: http://www.prnewswire.com/news-releases/reed-exhibitionsdeploys-salesforce-chatter-company-wide-to-accelerate-enterprisecollaboration-105335188.html #123webinar | @webmarketing123
  • Three month game plan. Low hanging fruit. Press releases. Images & alt-text. Alt-text: “online presentation software” #123webinar | @webmarketing123
  • Three month game plan. Low hanging fruit. Press releases. Images & alt-text. Guest blogging. #123webinar | @webmarketing123
  • Track those new links. #123webinar | @webmarketing123
  • Can you attribute SEO to revenue? Businesses typically implement 2 types of tracking: 1 Tracking form fill outs stopping there. 2 Tying source and keyword theme data to CRM. #123webinar | @webmarketing123 35
  • Can you attribute SEO to revenue? Tie landing page conversions to revenue in CRM & attribute to mapped keywords. You MUST map keywords! #123webinar | @webmarketing123 36
  • Agenda: How to Win Google’s Heart 1 Build a Solid SEO Foundation 2 How Can I Tell if Google Likes Me? 3 On-Page Optimization 4 Link Building Strategy 5 Live Site Analyses #123webinar | @webmarketing123
  • Live Site Analyses: Does Google Your Website? #123webinar | @webmarketing123
  • Ultimately, your business is losing money by NOT ranking. Cost of Not Ranking Formula A simple calculation can inform you how much revenue you are missing by not ranking on search engines for top keyword themes: Keywords Monthly Search Volume Resource management 673,000 Portfolio management 207,000 Project management software 59,200 It governance 27,600 Software project management 15,700 Project management tools 14,800 It project management Monthly Cost of Not Ranking on these Keywords Click Through Rate (7%, page 1 average) 71,729 new website visitors Visitor to Lead Rate (1-3%, B2B average) 1,793 new leads Raw Lead to Qualified Rate (15%) 269 new qualified leads 12,100 Lead to Sale Rate (10%) 27 new deals Project management office 8,700 Average sale price $100,000 Project portfolio management 6,600 Total Monthly Searches 1,024,700 $2,700,000 monthly revenue Annual Cost of Not Ranking $32,400,000 annual revenue #123webinar | @webmarketing123 39
  • Win Google’s heart with 3 Key Actions: Build a keyword blueprint. Develop on-page optimization. Execute a link building strategy. #123webinar | @webmarketing123 40
  • THANK YOU Mike Turner Director of Business Development Safeguard your rankings from future updates. Reach out for a copy of our keyword mapping template. Or, sign up for a complimentary consultation! Email results@webmarketing123.com or call 800.619.1570 #123webinar | @webmarketing123 41