Webmarketing123 website redesign keep seo in mind!
 

Webmarketing123 website redesign keep seo in mind!

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Webmarketing123 website redesign keep seo in mind! Webmarketing123 website redesign keep seo in mind! Presentation Transcript

  • Website Redesign? Keep SEO in Mind! Today’s Host: With help from: Sleepy Happy Grumpy BashfulAlex Dunks, Senior SEO Strategist Call-in: +1 (832) 225-5864 Sneezy Doc Access Code: 250-438-723 Dopey Next week: The 4 Undiscovered Keys to Profit-Boosting SEO @webmarketing123
  • Some Practical Matters @webmarketing123
  • Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com @webmarketing123
  • Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 @webmarketing123
  • Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123§ Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!visit bit.ly/wm123seo @webmarketing123
  • Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  • Happy If your aim is to make users AND Google happy, provide well-organized and high quality content. @webmarketing123
  • Optimize your website according to this S.T.A.C.K., starting from the bottom.Happy @webmarketing123
  • Happy @webmarketing123
  • Write for the reader, and incorporate keywords. Google analyzes for bothHappy topicality and quality. Visible to Users Visible only to Google e.g. Page Title, Descriptive Text e.g. meta description, image alt text @webmarketing123
  • Happy @webmarketing123
  • How Do Search Spiders Crawl Your Site? They follow links to get from page to pageHappy Data Center @webmarketing123
  • Men’s Shoes Women’s ShoesHappy Kids’ Shoes Women’s Boots • Thematically group pages around keywords. • Link pages within the same groups to further strengthen the theme. • Reduce the click-depth required to reach the majority of your site’s pages. @webmarketing123
  • Taxonomy and Architecture work togetherHappy naming organization & internal linking @webmarketing123
  • Happy URLs Use all “naming” fields to the fullest. @webmarketing123
  • Happy Use all “naming” fields to the fullest. @webmarketing123
  • Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title> Use all “naming” fields to the fullest. @webmarketing123
  • Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title> <meta name="description" content="Free shipping BOTH ways on MetaText shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" /> Use all “naming” fields to the fullest. @webmarketing123
  • Ranking is affected by Social Media mentions and sentimentHappy @webmarketing123
  • Ranking is affected by Social Media mentions and sentiment Bing: “We do look at the social authority of a user”.Happy Google: “Yes we do compute and use author quality as a signal.” From Danny Sullivan’s Dec 2010 Q & A with Google & Bing Just as Google’s Pagerank measures how authoritative a web page is deemed to be, Search Engines also calculate the social authority of people, and give more or less value to social media mentions. We believe that social signals will increasingly influence organic search results, as Google & Bing increasingly seek to deliver fresh or recent results. @webmarketing123
  • Ranking is affected by Social Media mentions and sentimentHappy Encourage Social Media bookmarking by installing Share buttons and creating engaging & share-worthy content. @webmarketing123
  • Live,Google-ReadableFeeds @webmarketing123
  • Ranking is affected by Social Media mentions and sentimentHappy Google’s +1 Button impacts your Ranking @webmarketing123
  • Ranking is affected by Social Media mentions and sentiment Search Plus Your WorldHappy @webmarketing123
  • If your aim is to make users AND Google happy, provide well-organized and high quality content.Happy @webmarketing123
  • Bashful Don’t be Bashful... tell your story! There’s no use directing visitors to your website if they can’t figure out what you offer and what you want them to do... @webmarketing123
  • Assign Visual PriorityBashful Primary Objective Major Objective Minor Objectives @webmarketing123
  • Provide a clear call to actionSkype succinctly describes the benefits of their service @webmarketing123
  • Use active languageConsider sweetening the deal @webmarketing123
  • Think like a Doctor and diagnose any technical issues.Doc @webmarketing123
  • Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value. @webmarketing123
  • Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured. @webmarketing123
  • Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured.• Monitor for and fix crawl errors @webmarketing123
  • • Use a modern content management system (CMS) that allows for customization of posts, and contentDoc creation by many users. @webmarketing123
  • • Use a modern content management system (CMS) that allows for customization of posts, and content Doc creation by many users.Most popular: 50%+ 9%+ 7%+ % of top million websites using a CMS. Source: W3Techs.com @webmarketing123
  • Slow loading pages cause users to bounceSleepy @webmarketing123
  • Slow loading pages cause users to bounceSleepy• Excessive use of flash @webmarketing123
  • Slow loading pages cause users to bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript @webmarketing123
  • Slow loading pages cause users to bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript• Code Errors @webmarketing123
  • Be disciplined and rigorous. Avoid these careless errors.Dopey @webmarketing123
  • Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers @webmarketing123
  • Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes @webmarketing123
  • Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes• Don’t optimize for the wrong keywords @webmarketing123
  • These may impact your ranking, so they are nothing to sneeze at.Sneezy @webmarketing123
  • These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing @webmarketing123
  • These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, frames, and other“spider-stoppers” @webmarketing123
  • These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, frames, and other“spider-stoppers”• Outbound links without a “no-follow” tag @webmarketing123
  • Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text @webmarketing123
  • Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html @webmarketing123
  • Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html• Ads above the fold @webmarketing123
  • Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  • Request a Customized SEO Assessment TodayYou May Qualify for a $50 Amazon.com Gift Card! Visit bit.ly/wm123seo @webmarketing123 facebook.com/webmarketing123
  • What can you expect from speaking with one of our analysts? - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing - Comparison of different digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing. Visit bit.ly/wm123seoNext week: The 4 Undiscovered Keys to Profit-Boosting SEO @webmarketing123 facebook.com/webmarketing123