0
Website Redesign? Keep SEO in Mind!       Today’s Host:                           With help from:                         ...
Some Practical Matters                         @webmarketing123
Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com                                 ...
Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Medi...
Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Medi...
Today’s Webinar                                                         Slow-loading pages bore users          Google rewa...
Happy        If your aim is to make users AND Google        happy, provide well-organized and high        quality content....
Optimize your website according to this        S.T.A.C.K., starting from the bottom.Happy                                 ...
Happy        @webmarketing123
Write for the reader, and incorporate               keywords. Google analyzes for bothHappy               topicality and q...
Happy        @webmarketing123
How Do Search Spiders Crawl Your Site?        They follow links to get from page to pageHappy                             ...
Men’s Shoes                                                       Women’s ShoesHappy                                      ...
Taxonomy and Architecture work togetherHappy                    naming          organization & internal linking           ...
Happy        URLs         Use all “naming” fields to the fullest.                                            @webmarketing...
Happy        Use all “naming” fields to the fullest.                                           @webmarketing123
Happy      Page Titles   <title>Shoes, Clothing, and More | Zappos.com </title>        Use all “naming” fields to the full...
Happy       Page Titles    <title>Shoes, Clothing, and More | Zappos.com </title>                   <meta name="descriptio...
Ranking is affected by Social Media        mentions and sentimentHappy                                       @webmarketing...
Ranking is affected by Social Media         mentions and sentiment         Bing: “We do look at the social authority of a ...
Ranking is affected by Social Media        mentions and sentimentHappy   Encourage Social Media bookmarking by installing ...
Live,Google-ReadableFeeds           @webmarketing123
Ranking is affected by Social Media        mentions and sentimentHappy           Google’s +1 Button impacts your Ranking  ...
Ranking is affected by Social Media        mentions and sentiment                            Search Plus Your WorldHappy  ...
If your aim is to make users AND        Google happy, provide well-organized        and high quality content.Happy        ...
Bashful          Don’t be Bashful... tell your story!          There’s no use directing visitors to          your website ...
Assign Visual PriorityBashful                                         Primary Objective          Major Objective          ...
Provide a clear call to actionSkype succinctly describes the benefits of their service                                    ...
Use active languageConsider sweetening the deal                               @webmarketing123
Think like a Doctor and diagnose any      technical issues.Doc                                   @webmarketing123
Think like a Doctor and diagnose any        technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to co...
Think like a Doctor and diagnose any        technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to co...
Think like a Doctor and diagnose any         technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to c...
• Use a modern content management      system (CMS) that allows for      customization of posts, and contentDoc   creation...
• Use a modern content management                system (CMS) that allows for                customization of posts, and c...
Slow loading pages cause users to         bounceSleepy                                    @webmarketing123
Slow loading pages cause users to         bounceSleepy• Excessive use of flash                                    @webmark...
Slow loading pages cause users to         bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript           ...
Slow loading pages cause users to         bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript• Code Erro...
Be disciplined and rigorous.        Avoid these careless errors.Dopey                                   @webmarketing123
Be disciplined and rigorous.          Avoid these careless errors.Dopey• Transfer existing on-page optimization      - Alt...
Be disciplined and rigorous.          Avoid these careless errors.Dopey• Transfer existing on-page optimization      - Alt...
Be disciplined and rigorous.          Avoid these careless errors.Dopey• Transfer existing on-page optimization      - Alt...
These may impact your ranking,         so they are nothing to sneeze at.Sneezy                                       @webm...
These may impact your ranking,         so they are nothing to sneeze at.Sneezy• Keyword Stuffing                          ...
These may impact your ranking,         so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, ...
These may impact your ranking,         so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, ...
Don’t make Google Grumpy -          Know the guidelines to avoid penalties.Grumpy• Invisible text                         ...
Don’t make Google Grumpy -                Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identi...
Don’t make Google Grumpy -                Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identi...
Today’s Webinar                                                         Slow-loading pages bore users          Google rewa...
Request a Customized SEO Assessment TodayYou May Qualify for a $50 Amazon.com Gift Card!   		   Visit bit.ly/wm123seo     ...
What can you expect from speaking with one of our analysts?  - “Cost of the Problem” Analysis: Discover the cost of not ra...
Webmarketing123 website redesign keep seo in mind!
Webmarketing123 website redesign keep seo in mind!
Webmarketing123 website redesign keep seo in mind!
Upcoming SlideShare
Loading in...5
×

Webmarketing123 website redesign keep seo in mind!

1,087

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,087
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Webmarketing123 website redesign keep seo in mind!"

  1. 1. Website Redesign? Keep SEO in Mind! Today’s Host: With help from: Sleepy Happy Grumpy BashfulAlex Dunks, Senior SEO Strategist Call-in: +1 (832) 225-5864 Sneezy Doc Access Code: 250-438-723 Dopey Next week: The 4 Undiscovered Keys to Profit-Boosting SEO @webmarketing123
  2. 2. Some Practical Matters @webmarketing123
  3. 3. Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com @webmarketing123
  4. 4. Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123 @webmarketing123
  5. 5. Some Practical Matters§ Are the slides available?Yes! Just email seo@webmarketing123.com§ Connect with us on Social Media @webmarketing123 facebook.com/webmarketing123§ Want to learn more?Request a Customized SEO Assessment Today.You May Qualify for a $50 Amazon.com Gift Card!visit bit.ly/wm123seo @webmarketing123
  6. 6. Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  7. 7. Happy If your aim is to make users AND Google happy, provide well-organized and high quality content. @webmarketing123
  8. 8. Optimize your website according to this S.T.A.C.K., starting from the bottom.Happy @webmarketing123
  9. 9. Happy @webmarketing123
  10. 10. Write for the reader, and incorporate keywords. Google analyzes for bothHappy topicality and quality. Visible to Users Visible only to Google e.g. Page Title, Descriptive Text e.g. meta description, image alt text @webmarketing123
  11. 11. Happy @webmarketing123
  12. 12. How Do Search Spiders Crawl Your Site? They follow links to get from page to pageHappy Data Center @webmarketing123
  13. 13. Men’s Shoes Women’s ShoesHappy Kids’ Shoes Women’s Boots • Thematically group pages around keywords. • Link pages within the same groups to further strengthen the theme. • Reduce the click-depth required to reach the majority of your site’s pages. @webmarketing123
  14. 14. Taxonomy and Architecture work togetherHappy naming organization & internal linking @webmarketing123
  15. 15. Happy URLs Use all “naming” fields to the fullest. @webmarketing123
  16. 16. Happy Use all “naming” fields to the fullest. @webmarketing123
  17. 17. Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title> Use all “naming” fields to the fullest. @webmarketing123
  18. 18. Happy Page Titles <title>Shoes, Clothing, and More | Zappos.com </title> <meta name="description" content="Free shipping BOTH ways on MetaText shoes, clothing, and more! 365-day return policy, over 1000 brands, 24/7 friendly customer service. 1-800-927-7671" /> Use all “naming” fields to the fullest. @webmarketing123
  19. 19. Ranking is affected by Social Media mentions and sentimentHappy @webmarketing123
  20. 20. Ranking is affected by Social Media mentions and sentiment Bing: “We do look at the social authority of a user”.Happy Google: “Yes we do compute and use author quality as a signal.” From Danny Sullivan’s Dec 2010 Q & A with Google & Bing Just as Google’s Pagerank measures how authoritative a web page is deemed to be, Search Engines also calculate the social authority of people, and give more or less value to social media mentions. We believe that social signals will increasingly influence organic search results, as Google & Bing increasingly seek to deliver fresh or recent results. @webmarketing123
  21. 21. Ranking is affected by Social Media mentions and sentimentHappy Encourage Social Media bookmarking by installing Share buttons and creating engaging & share-worthy content. @webmarketing123
  22. 22. Live,Google-ReadableFeeds @webmarketing123
  23. 23. Ranking is affected by Social Media mentions and sentimentHappy Google’s +1 Button impacts your Ranking @webmarketing123
  24. 24. Ranking is affected by Social Media mentions and sentiment Search Plus Your WorldHappy @webmarketing123
  25. 25. If your aim is to make users AND Google happy, provide well-organized and high quality content.Happy @webmarketing123
  26. 26. Bashful Don’t be Bashful... tell your story! There’s no use directing visitors to your website if they can’t figure out what you offer and what you want them to do... @webmarketing123
  27. 27. Assign Visual PriorityBashful Primary Objective Major Objective Minor Objectives @webmarketing123
  28. 28. Provide a clear call to actionSkype succinctly describes the benefits of their service @webmarketing123
  29. 29. Use active languageConsider sweetening the deal @webmarketing123
  30. 30. Think like a Doctor and diagnose any technical issues.Doc @webmarketing123
  31. 31. Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value. @webmarketing123
  32. 32. Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured. @webmarketing123
  33. 33. Think like a Doctor and diagnose any technical issues.Doc• When changing URLs, use 301 (“permament”)redirects to conserve SEO value.• Ensure sitemaps and robots.txt are configured.• Monitor for and fix crawl errors @webmarketing123
  34. 34. • Use a modern content management system (CMS) that allows for customization of posts, and contentDoc creation by many users. @webmarketing123
  35. 35. • Use a modern content management system (CMS) that allows for customization of posts, and content Doc creation by many users.Most popular: 50%+ 9%+ 7%+ % of top million websites using a CMS. Source: W3Techs.com @webmarketing123
  36. 36. Slow loading pages cause users to bounceSleepy @webmarketing123
  37. 37. Slow loading pages cause users to bounceSleepy• Excessive use of flash @webmarketing123
  38. 38. Slow loading pages cause users to bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript @webmarketing123
  39. 39. Slow loading pages cause users to bounceSleepy• Excessive use of flash• Avoid inline CSS and Javascript• Code Errors @webmarketing123
  40. 40. Be disciplined and rigorous. Avoid these careless errors.Dopey @webmarketing123
  41. 41. Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers @webmarketing123
  42. 42. Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes @webmarketing123
  43. 43. Be disciplined and rigorous. Avoid these careless errors.Dopey• Transfer existing on-page optimization - Alt tags, title tags, headers• Avoid Spelling & Grammar mistakes• Don’t optimize for the wrong keywords @webmarketing123
  44. 44. These may impact your ranking, so they are nothing to sneeze at.Sneezy @webmarketing123
  45. 45. These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing @webmarketing123
  46. 46. These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, frames, and other“spider-stoppers” @webmarketing123
  47. 47. These may impact your ranking, so they are nothing to sneeze at.Sneezy• Keyword Stuffing• Excessive use of flash, frames, and other“spider-stoppers”• Outbound links without a “no-follow” tag @webmarketing123
  48. 48. Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text @webmarketing123
  49. 49. Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html @webmarketing123
  50. 50. Don’t make Google Grumpy - Know the guidelines to avoid penalties.Grumpy• Invisible text• Pages with identical content e.g. http://www.mysite.com/solutions/ http://www.mysite.com/solutions http://www.mysite.com/solutions/index.html• Ads above the fold @webmarketing123
  51. 51. Today’s Webinar Slow-loading pages bore users Google rewards high quality and impact ranking. content, especially if arranged in this S.T.A.C.K. SleepyHappy Be disciplined and rigorous. Avoid careless errors. Dopey Don’t be Bashful; tell your story & provide a clear call to action. These mistakes are nothing to sneeze at & may impact yourBashful ranking. Sneezy Diagnose these technical issues that can impact your ranking. These mistakes will impact your Doc search ranking. Grumpy @webmarketing123
  52. 52. Request a Customized SEO Assessment TodayYou May Qualify for a $50 Amazon.com Gift Card! Visit bit.ly/wm123seo @webmarketing123 facebook.com/webmarketing123
  53. 53. What can you expect from speaking with one of our analysts? - “Cost of the Problem” Analysis: Discover the cost of not ranking in the top positions on search engines. How much revenue is being lost to competitors with the best rankings? - Take a hard look at your competitors: Find out where you rank against your top competitors and what tactics they’re employing - Comparison of different digital strategies: Paid Search, Organic Search, Display Advertisiing, Social Media Marketing. Visit bit.ly/wm123seoNext week: The 4 Undiscovered Keys to Profit-Boosting SEO @webmarketing123 facebook.com/webmarketing123
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×