Facetime with an SEO Expert                            Alex Dunks                       Senior SEO Strategist             ...
Some Practical Matters                                         Yes! Just email Are the slides available?              seo...
A few of our clients:SEO | PPC | Social Media | Website DesignConverting online visibility intomeasurable business results...
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
2012 Digital Marketing Survey    In July, we surveyed over 500 U.S. marketing professionals                               ...
2012 Digital Marketing Survey Top objectives and biggest impact  Lead Generation is  the #1 Objective of  B2B marketers  S...
Your target audience is searchingfor you.   Your target audience is searching for you.                                    ...
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
State of Search   4 Billion   Searches on   Google Every   Day     *SEOmoz    ~90% of Clicks*    Happen on    the 1st Page...
State of Search   57%   of Internet users   search the web   every day.                       @webmarketing123 #wm123
State of Search   46%   of daily searches   are for info   on products   or services.                       @webmarketing1...
State of Search              *Google and Compete B2B Customer Study   @webmarketing123 #wm123
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
Shift in Purchasing Process  B2B Buyers are moving 60-70%  of the way through the sales funnel before  they engage directl...
Shift in Purchasing Process  Decisions are being made higher in the funnel                  Keyword searches             ...
Search is your virtual marketplace                               @webmarketing123 #wm123
Budgets are Shifting to Inbound Channels                             @webmarketing123 #wm123
Inbound Marketing ChannelsClose More Deals      Lead-to-Customer Close % by Channel                                      @...
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
How successfully are you usingdigital marketing to advanceyour business?                       @webmarketing123 #wm123
STRATEGIC SEO by  1   Strategy                          2    Implementation                   3   Tracking & Adjustment   ...
Importance of Keyword Selection                              @webmarketing123 #wm123
Use Google tools to Measure Demand                       Keyword list with search volumeAdwords Keyword Tool              ...
Keyword Mapping                  @webmarketing123 #wm123
LIVE SITE ANALYSES               @webmarketing123 #wm123
Webinar Agenda  1. 2012 State of Digital Marketing Survey  2. State of Search Marketing  3. A Shift in the Purchasing Proc...
STRATEGIC SEO by  1   Strategy                          2    Implementation                   3   Tracking & Adjustment   ...
Search Marketing ROI      More than half of CMOs      feel insufficiently prepared      to provide hard numbers      regar...
Search Marketing ROI     Hundreds of SEO keywords get potential     customers to your website, but only a handful     of t...
Search Marketing ROI From search to CRM, justify your SEO investment   GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - -...
Search Marketing ROI   Example report      Easily identify which keywords contribute to      revenue and which are most li...
Search Marketing ROI  Close the loop, make data-driven decisions  Start refining marketing program allocation based on act...
Thank you!Download the 2012 State of Digital Marketing ReportAvailable on our homepage.Get a Consultation.Email: seo@webma...
Upcoming SlideShare
Loading in...5
×

Facetime with an SEO Expert: Webmarketing123 Webinar slides

378

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
378
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Facetime with an SEO Expert: Webmarketing123 Webinar slides

  1. 1. Facetime with an SEO Expert Alex Dunks Senior SEO Strategist Manager of Business Developmentwebmarketing123 facebook.com/webmarketing123 @webmarketing123 #wm123
  2. 2. Some Practical Matters Yes! Just email Are the slides available? seo@webmarketing123.com We’re live tweeting webinar highlights. @webmarketing123 facebook.com/webmarketing123 Stay informed by following us. webmarketing123 Ready to take the next step with us? Request a Complimentary SEO Assessment Today. @webmarketing123 #wm123
  3. 3. A few of our clients:SEO | PPC | Social Media | Website DesignConverting online visibility intomeasurable business results ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES #9 FASTEST GROWING COMPANY IN BAY AREA @webmarketing123 #wm123
  4. 4. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of Measurement and Attribution @webmarketing123 #wm123
  5. 5. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of Measurement and Attribution @webmarketing123 #wm123
  6. 6. 2012 Digital Marketing Survey In July, we surveyed over 500 U.S. marketing professionals 2nd annual State of Digital Marketing Report @webmarketing123 #wm123
  7. 7. 2012 Digital Marketing Survey Top objectives and biggest impact Lead Generation is the #1 Objective of B2B marketers SEO Makes the Biggest Impact on Lead Generation @webmarketing123 #wm123
  8. 8. Your target audience is searchingfor you. Your target audience is searching for you. @webmarketing123 #wm123
  9. 9. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of Measurement and Attribution @webmarketing123 #wm123
  10. 10. State of Search 4 Billion Searches on Google Every Day *SEOmoz ~90% of Clicks* Happen on the 1st Page of Search Results *Brandsofttech, Cornell 60% of Clicks are on Top 3 Results *Cornell @webmarketing123 #wm123
  11. 11. State of Search 57% of Internet users search the web every day. @webmarketing123 #wm123
  12. 12. State of Search 46% of daily searches are for info on products or services. @webmarketing123 #wm123
  13. 13. State of Search *Google and Compete B2B Customer Study @webmarketing123 #wm123
  14. 14. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of Measurement and Attribution @webmarketing123 #wm123
  15. 15. Shift in Purchasing Process B2B Buyers are moving 60-70% of the way through the sales funnel before they engage directly with sales reps (Forrester) On average, B2B decision maker will wait two weeks after their initial visit before converting. (Google, Compete B2B Customer Study) @webmarketing123 #wm123
  16. 16. Shift in Purchasing Process Decisions are being made higher in the funnel  Keyword searches (Broad/generic) Introducers  Display advertising  Email marketing  Social media  Brand names Influencers  Search advertising  Remarketing  Search marketing Closers  Model numbers  Branded terms @webmarketing123 #wm123
  17. 17. Search is your virtual marketplace @webmarketing123 #wm123
  18. 18. Budgets are Shifting to Inbound Channels @webmarketing123 #wm123
  19. 19. Inbound Marketing ChannelsClose More Deals Lead-to-Customer Close % by Channel @webmarketing123 #wm123
  20. 20. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of Measurement and Attribution @webmarketing123 #wm123
  21. 21. How successfully are you usingdigital marketing to advanceyour business? @webmarketing123 #wm123
  22. 22. STRATEGIC SEO by 1 Strategy 2 Implementation 3 Tracking & Adjustment 2 1 3 Keywords Content Inbound Blog, Press Releases,Business Research, Selection and White Papers, Links Reporting with Mapping Competitive Audit “How-To”, News KPI Scorecard, and AttributionOpportunity Analysis Site Meta Social and Optimization Architecture Content Signals Page Titles, URL’s @webmarketing123 #wm123
  23. 23. Importance of Keyword Selection @webmarketing123 #wm123
  24. 24. Use Google tools to Measure Demand Keyword list with search volumeAdwords Keyword Tool @webmarketing123 #wm123
  25. 25. Keyword Mapping @webmarketing123 #wm123
  26. 26. LIVE SITE ANALYSES @webmarketing123 #wm123
  27. 27. Webinar Agenda 1. 2012 State of Digital Marketing Survey 2. State of Search Marketing 3. A Shift in the Purchasing Process 4. Live Site Analyses 5. Importance of SEO Measurement and Attribution @webmarketing123 #wm123
  28. 28. STRATEGIC SEO by 1 Strategy 2 Implementation 3 Tracking & Adjustment 2 1 3 Keywords Content Inbound Blog, Press Releases,Business Research, Selection and White Papers, Links Reporting with Mapping Competitive Audit “How-To”, News KPI Scorecard, and AttributionOpportunity Analysis Site Meta Social and Optimization Architecture Content Signals Page Titles, URL’s @webmarketing123 #wm123
  29. 29. Search Marketing ROI More than half of CMOs feel insufficiently prepared to provide hard numbers regarding marketing program ROI. Source: Deloitte CMO Summit, 2012 @webmarketing123 #wm123
  30. 30. Search Marketing ROI Hundreds of SEO keywords get potential customers to your website, but only a handful of those keywords lead to closed deals. 7 in 10 marketers can’t attribute ROI from SEO – the #1 channel for lead generation. Source: Webmarketing123 State of Digital Marketing Survey, 2012 @webmarketing123 #wm123
  31. 31. Search Marketing ROI From search to CRM, justify your SEO investment GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- | @webmarketing123 #wm123
  32. 32. Search Marketing ROI Example report Easily identify which keywords contribute to revenue and which are most likely to close deals @webmarketing123 #wm123
  33. 33. Search Marketing ROI Close the loop, make data-driven decisions Start refining marketing program allocation based on actual revenue instead of just leads or conversions. Revenue Keyword Allocation Opportunity Keyword A $85,000 $ $ Keyword B $60,000 $ Keyword C $275,000 $ $ $ $ @webmarketing123 #wm123
  34. 34. Thank you!Download the 2012 State of Digital Marketing ReportAvailable on our homepage.Get a Consultation.Email: seo@webmarketing123Talk to a digital marketing expert about your: SEO/PPC/Social Media Marketing Measurement/Analytics Approach Lead Gen Effectiveness Connect with me Email: alex.d@webmarketing123.com Twitter: @ACDunks @webmarketing123 #wm123
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×